Hasta La Creative!

David Irvine est un artiste de Toronto qui insuffle une nouvelle vie à de vieilles peintures trouvées dans des friperies. Pour remettre sur pied ces vieilleries, il y ajoute de nouveaux éléments issus de la pop culture. Selon le tableau, il choisit de faire correspondre son style à celui d’origine ou de s’y opposer intentionnellement. Découvrez une sélection de ses oeuvres dans la suite.

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Last month six teenagers from the Bronx got on stage in front of hundreds of people at New York Tech Meetup. They presented two mobile apps they coded from scratchapps designed to make a positive impact in their communities. These young programmers are all high achievers, but many of them have grown up facing adversity and lacking the resources to realize their full potential.

They don’t have access to tech opportunities at school but, thanks to help from others, they have access to mentors who are tapping into their intelligence, potential and creativity to prepare them for careers in tech.

In the tech industry, the demand for qualified candidates is quickly outpacing supply. While computer science jobs represent 60% of science, technology, engineering and mathematics careers in the U.S., less than 3% of college students graduate with a degree in computer science annually. In fact, by 2020, there will be 1 million more computer science jobs than computer science students.

Continue reading at AdAge.com

Over the past decade, Dove has had a laser focus, challenging women’s concepts of beauty and championing “real women” to see themselves as beautiful. The brand has received overwhelming praise for its work. But at times its ads can feel treacly, even cloying.

This is one of those times. 

In the new spot below, Dove asks women all over the world to walk through doorways labeled “Beautiful” and “Average.” Throughout the three-minute short film, women who originally choose the “Average” label lament doing so—and eventually decide they should have chosen “Beautiful.”

Let’s unpack this. Sure, many women may have low self-esteem, and asking them to embrace a positive attribute like “Beautiful” can help buoy the way they see themselves. Fine. And yes, this fits in with Dove’s general messaging.

But the fact that the brand has a good-or-bad, this-or-that idea of beauty, without any gray areas, is problematic.

Here’s the thing: Someone doesn’t have to be beautiful to matter, or to value themselves. This spot’s concept is more complicated than it seems, too—forcing women to put themselves into two distinct categories and positioning “Average” as a negative concept.

People, women especially, are keenly aware of how the world sees them. It is likely that some of the women who walked through the “Average” door see themselves as beautiful, but knowing that cameras were on them, did not want to appear immodest.

Beyond that, Dove’s focus can be a detriment. At this point, most people are aware of what Dove has been doing to challenge how people understand beauty and how it is tied to self-worth. But why not branch out at this point? Why not challenge other notions of women’s self-worth, and tie that to personal care?

At any rate, the new campaign comes across as unnatural and doesn’t have the same convincing narrative arc that many of the brand’s more successful campaigns do. 

In January, AT&T promised shareholders that its enterprise arm would be its biggest by the year’s end. Now the telecom giant is putting ad money where its mouth is.

During the 2015 PGA Masters golf tournament, on Wednesday, AT&T will air a trio of spots at the center of its new ad campaign, called “Focus on what Matters,” aimed at business clients. Each spot focuses on one of the pillars — security, workplace collaboration and connected devices or the Internet of Things — AT&T is promoting in its enterprise offerings.

BBDO, New York, created the spots. MEC, the WPP-owned media agency of record for the carrier, will handle media buying.

Continue reading at AdAge.com