Hasta La Creative!

Gyro San Francisco teamed up with ROOF Studio to launch a digital campaign for Toshiba entitled “Bring Life Forward.”

A new 50-second spot promotes Toshiba’s “plans to create clean smart communities through green infrastructure.” Gyro and ROOF envision a near future where wind and solar energy are widespread. To visualize this they show a woman look out her window and then reach through her tablet, her hand becoming a tool that transforms power plants into wind turbines and installs solar panels on the roofs of houses. At the end of the spot, the city landscape is transformed into a futuristic version of itself. It’s a visually imaginative way to show Toshiba’s Smart Community initiative, and comes across as intriguing and memorable. As it is just the beginning of a larger digital campaign, it will be interesting to see how it unfolds from here.

Credits:

Client: Toshiba
Agency: Gyro
Director: ROOF Studio
Executive Producer: JaM Japan Marketing

Gyro:

Executive Creative Director: Steffan Postaer
Creative Director: Steve Mawhinney
Management Supervisor: Blythe Graham-Jones
Account Director: Maye Chua
Producer: Kathryn Redekop
Art Director: Toby Petersen
Senior Art Director: Rei Young
Senior Copywriter: Eric Flynn

Roof Studio:

Creative Directors: Guto Terni and Vinicius Costa
Executive Producer: Crystal Campbell
Line Producer: Stephanie Haberman
Director of Photography: Christopher Webb
Vfx Supervisor: Fred Palacio, Shane O`Hara and Mike Merron
Storyboard Artist: Carlos Ancalmo
Modeling: Alex Liki, Danilo Athayde, Todd Daniele and Wes Roblett
Rigging: Wesley Schneider
Tracking: Martin Gunnarsson
Animation: Lucas Ribeiro Fernandes and Shane O`Hara
UI Interface design: Piano Fuzz and Arvid Niklasson
Matte Painting: Fred Palacio and Guto terni
Render and Texture: Pedro Kobuti, Shane O’Hara, Guto Terni, Vinicius Valente
Effects: Pedro Kobuti
Compositing: Jason Conradt, Shane O’Hara, Guto Terni, Vinicius Costa, Pedro Kobuti, Fabio Zeveti and Oscar Tornincasa.
Edit: Guto Terni
Additional Footage: Getty Images and Shutterstock
Original Music: Huma-Huma

Les dernières années ont été marquées par des créations insolites et des projets innovants propulsés par la plateforme de crowfunding Kickstarter. Fubiz a aujourd’hui sélectionné pour vous le meilleur de ces projets initiés par de talentueux artistes, qu’ils soient financés ou sur le point de l’être grâce aux internautes. À découvrir et à re-découvrir dans la galerie.

Lumio Folding Book Lamp by Max Gunawan.

Playful DIY Cardboard House for Cats by Poopy Cat.

3D Optical Illusion of 2D Lamps by Studio Cheha.

Revolights Bike by Benjamin Redford.

The Bookniture Project by Mike Mak and Plateaus.

Glow Headphones.

The Present Clock.

360 Shelf Storage by Luka Pirnat.

A Minimal Pen with a Twist by Beyond Object.

Backlit Photo Frame by Frameworks.

The Black Book of Cards.

Beer Press Design by UnCommon Beat.

Caddy iSkelter Tech Furniture.

Celestial Cities by David Fleck.

CMYK Playing Cards by Hundred Million.

Ecoid Urban Nature by Ecoid.

Electric Folding Bicycle by Impossible Technology.

Floating Mug by Tigere Chiriga.

Goal Board Calendar by Linear Calendar.

Gramovox Bluetooth Gramophone.

London Skyline Chess.

Loomi Light by David Sosnow.

Origami Umbrella by Nooka.

Playing Cards With Birds Illustrations by Jesse Leeworthy et Jonathan Byrt.

Playing Cards With Birds Illustrations by Karina Eibatova.

Poligon Folded Sculpture.

PyroPets Candles.

Qwerkywriter for iPad by Brian Min.

Rainbow Pencils by Duncan Shotton.

Instagram Projector.

Robotic Space Missions Posters.

Ruche Shelf Storage by Ruthy Shafrir.

Smartphone Case Photos Print.

The Secret Life of Heroes by Gréguoire Guillemin.

Trace Lamp by John Irons.

Type Letterpress Desk Calendar by iSkelter.

VIDDY Cardboard Camera by Kelly Angood.

Wall Hanging Chess Board by Sean Connell.

Pepsi is bringing back the Pepsi Challenge, launching what it’s calling its biggest “socially-led, content-driven initiative ever.”

The company is enlisting celebrity “ambassadors” like Usher, Usain Bolt and Serena Williams for a year-long promotion designed to spread widely on social media. Each month, Pepsi will announce new challenges on social and digital channels via the ambassadors, urging consumers to take on the global and local challenges that combine pop culture with social good.

Omnicom’s 180LA was the lead global agency on the effort, developing and producing the creative for out of home and television, while PepsiCo’s in-house Design & Innovation Center developed the special packaging and point of sale, said a spokeswoman.

Continue reading at AdAge.com

Quem vive em regiões mais badaladas sabe a tristeza que é o odor do bairro no dia seguinte à uma festança. O cheiro ácido de xixi incomoda e não há multa que impeça que usem cada esquina como mictório.

Ao invés de acirrar a fiscalização e as multas, a associação de comerciantes do bairro de St. Pauli, um dos mais festeiros de Hamburgo, na Alemanha, decidiu tomar uma medida diferente. Eles pintaram diversas das paredes da região com uma tinta super hidrofóbica, que foi desenvolvida pela Nissan. Assim que qualquer líquido atinge a superfície que recebeu a camada de tinta, ele retorna ao emissor. Ou seja, assim que alguém for se aliviar, vai ver o próprio xixi retornar para os seus pés e roupas.

A esperança é que essa desagradável situação de ser enxovalhado pelo próprio xixi possa evitar que os mijões usem as esquinas como latrina, e procurem por banheiros antes de ficarem tão apertados.

Algumas das paredes que receberam a camada de tinta hidrofóbica estão sinalizadas, mas a associação dos comerciantes de St. Pauli avisa que nem todas avisam que vão espirrar o xixi de volta. Ou seja, é melhor não arriscar e ir atrás de um banheiro.

Imagina que lindo usar essa ideia nos bairros mais festeiros no Brasil?

Post originalmente publicado no Brainstorm #9
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BBDO continues its Left Twix vs. Right Twix schtick for the brand with the release of several new ads featuring Nick Lachey.

In the introductory spot, a Left Twix spokesman announces the “big news” that Lachey has signed on as a celebrity endorser for Peanut Butter Left Twix, adding the “lame news” that Lachey has also signed on with Peanut Butter Right Twix. The remaining spots follow up on the premise, with Left and Right supporting Lacheys badmouthing each other as sellouts.

The spot was released as 15-second versions for Left and Right Twix, and a full 30-second version containing both (featured below). It’s really more of the same for this campaign, built around the absurdist humor of the Left and Right Twix adversaries, only extending the idea with Lachey’s celebrity endorsement. The campaign also includes print and a social component asking fans to declare their allegiance to #LeftTWIX or #RightTWIX. Why can’t we all just get along?

Credits:

Agency: BBDO New York

Client: TWIX

Title: TWIX Peanut Butter Celebrity Endorsement
Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Creative Director: Peter Alsante

Creative Director: Andre Massis

Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Executive Producer: Alex Gianni

Executive Art Producer: Betsy Jablow

Managing Director: Kirsten Flanik

Global Account Director: Susannah Keller

Group Planning Director: Crystal Rix

Planner: Alaina Crystal

Account Director: Lisa Piliguian

Account Director: Phil Brolly

Account Manager: Ashley Gill

Account Executive: Aparna Joshi

Celebrity Talent Acquisition: The Marketing Arm

Entertainment Director: Brad Sheehan

Production Company: O Positive, LLC

Director: Kenny Herzog

Executive Producer: Ralph Laucella

Line Producer: Ken Licata

Editing Company: No 6

Executive Producer: Corina Dennison

Editor: Jason Macdonald
Martin Schoeller Studio

Photographer: Martin Schoeller

Producer: Lisa Hooper

Retoucher: Jim Lewis

Pour 7up et sa campagne « Feels Good To Be You », Raul Lemesoff, un artiste basé à Buenos Aires, a conçu un tank en le pensant comme une « arme massive d’instruction » afin de combattre l’ignorance et transmettre la culture. A bord de son tank (une ex Ford 1979 Falcon Lemesoff) converti en librairie et rempli de 900 ouvrages, il parcourt la ville pour offrir des livres gratuitement aux passants.

A próxima geração de iPhones deverá chegar com novos jeitos de interagir com o smartphone. Segundo o Wall Street Journal, a tecnologia Force Touch, que permite reconhecer uma diferença de pressão no toque da tela, deverá ser adicionada na próxima geração de iPhones.

Apresentado inicialmente no Apple Watch, e recentemente sendo integrado também nos novos MacBook e MacBook Pro, o Force Touch permitirá a criação de novos gestos para realizar funções nos dispositivos da Apple, já que vai permitir distinguir entre um toque rápido e um toque com maior pressão.

Além da nova tecnologia, os próximos iPhones também poderão ter uma cor diferente – além do cinza, prata e dourado, uma versão em metálica rosada poderá ser apresentada ao público.

Post originalmente publicado no Brainstorm #9
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