Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Cheerios promotes its multi-grain cereal down on the farm. Lowe’s updates the deck with the aid of the Greeks. And Jewish grandmother recipes are pitted against one another for dating site JDate.com.

With its dramatic “Take It” spot from agency 180LA, meanwhile, Adidas continues to command the lead for most engaging spot over the past week. But Adidas today confirmed that it was moving its global sports business to 72andSunny. “We’ve made incredible work for Adidas throughout the years,” a spokeswoman for 180LA told Ad Age in a statement. “We were asked to remain on their agency roster but we’ve decided to open up the category for new creative opportunities.”

Continue reading at AdAge.com

• Read more about Tena Men “Control” (2015) :50 (UK)
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• Read more about The Salt Institute “Recipe” (2015) 1:15 (USA)
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Grey San Francisco created a public awareness campaign for The Salt Institute, a “North American-based, non-profit trade organization dedicated to advancing the benefits of salt,” introducing the character Olde Salty.

Olde Salty is an elderly gentleman with white hair and a long, white beard who is passionate about the idea that “Everything’s better with a little salt.” In the spot above that includes the roads (salt reduces accidents 88 percent) and the goose he’s cooking (salt increases poultry deliciousness by at least that much). Other spots see Olde Salty share his distinctive take on non-alcoholic beverages, longevity, history and more.

“Our goal was to create an iconic personality that could spread the word on many important uses of salt from traffic safety to softening water to the better
performance of household appliances,” explained Milan Martin, president of Grey San Francisco, in a statement. “He follows in a long line of Grey’s advertising icons that include the ETrade Baby and Rob Lowe for DirecTV.”

Credits:

Advertiser: The Salt Institute, Alexandria, VA

Agency: Grey San Francisco

Spot Title: Olde Salty Campaign

First Air Date: March 9, 2015

Agency:  Grey San Francisco

Chief Creative Officer: Curt Detweiler

Creative Director: E Slody

Art Directors: Tatum Cardillo, Jessica Churchill,

Copywriters: Curt Detweiler, Anthony Pagaza, E Slody

Agency Producer: Julie Costanzo

Production Company (location): Hungry Man, Los Angeles, CA

Director: Dave Laden

Director of Photography: Stoeps Langersteiner

Editor (person & company): Patrick O’Leary, HutchCo Technologies, LA, CA

Visual Effects: Jon Howard, HutchCo Technologies, LA, CA

Colorist: Jonny McPheeters, Libertad Soul, Redondo Beach, CA

Music/Sound Design (person & company): Chris Forrest, Studio Guapo, San Francisco, CA

Principal Talent:  Madison Mason “Olde Salty”

Lors de la Keynote du 9 mars, Apple a officiellement présenté son Apple Watch. La toute première publicité vidéo du produit n’a pas tardé à faire son apparition. Intitulé « The Watch Reimagined » et réalisé par TBWAMedia Arts Lab, le spot fait une démonstration de l’objet sous tous les angles.

72andSunny has been named the global agency for Adidas’ sports business.

The MDC agency will be responsible for creative for global brand campaigns for the company’s basketball, running, soccer and women’s efforts, much of which had been handled by Omnicom’s 180LA.

“We’ve made incredible work for Adidas throughout the years,” a spokeswoman for 180LA said in a statement. “We were asked to remain on their agency roster but we’ve decided to open up the category for new creative opportunities.”

Continue reading at AdAge.com