Like everyone else, Mentos has discovered our rekindled love for anything emoticon and so in an attempt to try and erase the so bad they became cult mentos ads of the 90s, and the coke mentos combo, mentos now wants you to remember them as the inventor of really weird emotic
Have you ever found things so fluffy and cute and sooo OMG IT’S SOOOO FLUFFY you could just HUG IT TO DEATH? Well, Mentos
has an ementicon for that feeling. Go to ementicon to get the whole set.
“FOMO” is what the young’uns say when they have “fear of missing out”, which is a fear that grows to exceptional levels of stress in most peoples teens & early twenties.
More mentos ementicons introduced, this time for “bad happy”. I have a word for you, Mentos.. Schadenfreude.
In this year’s Super Bowl, A-B InBev launched an ad campaign for Budweiser called “Brewed the Hard Way.” The marketing people behind it will tell you the ad was meant to celebrate Bud as a macrobrew, but it also sent craft-beer fans crying into their over-hopped beer.
Now Budweiser is back with something called “This Bud’s for Brooklyn.” As you may know, Brooklyn was once Mecca for hipsterdom. Sure, many “real” hipsters now consider it, ya know, kinda sorta played out? Because, like, it’s so expensive and there’s too many people with money and families and stuff? And The New York Times writes about it?
But there are still plenty of people with facial hair and puffy coats and Warby Parker frames drinking artisanal bourbons and swishing seasonal craft brews, both of which are expensive and both of which demand rationalizations that make it sound like the product is not drunk juice but rather high art.
J.C. Penney’s media business, which is currently at Omnicom’s OMD, is no longer in play, the company confirmed.
Last fall, the retailer set the wheels in motion for a potential media agency review, according to executives familiar with the matter. But the company had been quiet since, creating speculation about whether the review was a go.
OMD, which referred calls to the client, has worked with J.C. Penney for 10 years. The Omnicom media agency giant managed to keep the business through changes including the retailer’s tumultuous brand revamp and several CMO and CEO shifts.
Twitter released a video showcasing protective tools for users during those times when users are being “negative, annoying, threatening or harmful.”
The video, “Tools for Improving Your Twitter experience,” explains features such as mute, which allows users to silence people they follow without them knowing, as well as block and report options. (Facebook released a series of how-to videos last year walking users through blocking people and untagging photos.)
The brand has faced flak for lack of harassment policies relating to the Gamergate scandal among others. Last June, the social-media giant launched a brand campaign to encourage people to use the service during the World Cup in light of slow user growth.
Salt lake. Check. Drifting cars in good light. Check. We are checking all the tired car ad clichés in the opening shot, but this seems refreshingly current anyway.
A partner at the venture capital fund 83North, which led the round of investment, said that his firm had been drawn to PlayBuzz because it provided a means for any website to attract readers.
Lawyers for both the Marvin Gaye family and the musicians found to have infringed on Gaye’s 1977 copyright filed documents in federal court on Monday.
Lowe Campbell Ewald launched the latest iteration of its “Built with Chocolate Milk” campaign for Milk Processor Education Program (MilkPEP), teaming up with NBA star and rebounding master Kevin Love.
In the 30-second broadcast spot entitled “The Art of Rebounding,” Love faces off against a basketball shooting robot designed to test his endurance and rebounding abilities. Predictably, Love schools the robot, making rebound after rebound. In the process he positions chocolate milk as integral to rebounding, which is given the double meaning of “rebounds for my team and a rebound for my body.” According to a press release, chocolate milk has been part of Love’s post-game routine ever since his mother gave it to him after games when he was a kid and he still turns to the drink for its “nutrients to refuel, protein to rebuild – backed by science” (as he puts it in the spot).
In addition to the broadcast ad, which also runs in a 15-second version, the campaign also includes a print component and online ads starring Love. Launched to coincide with the excitement of March Madness, the campaign will continue through the NBA Finals and the end of the year. A longer broadcast spot, featuring Love speaking more directly about his chocolate milk routine will roll out on March 23rd and a print ad for the effort appears in Sports Illustrated‘s “March Madness Preview” issue.
Credits:
Agency: Lowe Campbell Ewald
President: Sal Taibi
EVP Group Creative Director: Bernie Hogya
SVP Group Creative Director: Ron Wachino
Executive Content Producer: Josh Litwhiler
Senior Art Producer: Hillary Jackson
Account Executive(s): Lisa Stroh, Emily Goodwin, Danielle Barish
Production Company: Greenpoint Pictures
Director: The Hudson Dusters
Director of Photography: Andrew Wheeler
Executive producer: Tatiana Rudzinski
Line Producer: Luke Stevens
EditingHouse: GreenpointPictures
Editor: Logan Roos
Producer: Victoria Vallas-Cullen
Music House: Beta Patrol
Creative Director: Brent Asbury
Producer: Jason Baker
Sound Design: Digital One
Audio Mix: Mike Reilly
Voici le dernier clip de UZ réalisé par Maxime Bruneel avec les danseurs et breakdancers Marvin Gofin and Chakal. Intitulé Trapshit V20, il s’agit également d’une campagne de brand content réalisée par l’agence Les Gaulois pour la marque de produits de beauté pour hommes Mennen.
Le photographe suisse Se?bastien Staub, spécialisé dans la photo commerciale, est sorti de son champ d’action avec une série de portraits de bonhommes de neige. Avec l’aide de la styliste Marie Romanens, il a voulu réaliser un travail candide et enfantin avec
différents personnages : un aviateur, une dame, un écolier, un homme avec un chapeau et un personnage fondu.
They may be two very distinct new shows fighting over the same patch of ground on Tuesday nights, but the preliminary numbers suggest that both “iZombie” and “One Big Happy” could find themselves crawling and scratching their way to a berth in the fall prime-time lineup.
According to Nielsen fast national data, the premiere of the CW’s “iZombie” scared up 2.34 million viewers in the 9 p.m. time slot, making it the network’s second most-watched series debut of the season. (Lead-in “The Flash” bowed on Oct. 7 to a network-record 4.83 million viewers.) With an average 0.9 in the adults 18-49 demo, “iZombie” not only tied the season average of time-slot precursor “Supernatural,” but it also beat Fox’s “New Girl” and “The Mindy Project” outright.
Given that a single ratings point represents 1% of 18-to-49-year-olds with TVs, “iZombie” drew on the order of 1.14 million members of the advertiser-coveted demo.
Na última semana, aconteceu em Los Angeles o PaleyFest 2015, um encontro em que roteiristas, diretores e atores discutem televisão. No Spoilers Talk Show #04, nova edição do podcast do Spoilers, Arrigo Araujo, Denis Pacheco, Leticia Arcoverde e Leonardo La Terza se reúnem para discutir quem são os showrunners, essas pessoas por trás das séries que amamos? Quais são suas funções nos bastidores? Qual é a diferença do showrunner da TV para o diretor de cinema? Quais são os nomes que fizeram história no meio?
No segundo bloco, a pergunta que não quer calar é: Você já sentiu vergonha de assistir alguma série? Aproveitando um artigo publicado no Spoilers, discutimos o conceito de guilty pleasures. O que são eles? Seria esse um termo justo? É certo sentir culpa por gostarmos de algo que não “parece” bem visto? Antes de encerrarmos, nossa correspondente ~internacional~, Sylvia Ferrari, conta um pouco sobre o South by Southwest (SXSW) de 2015, festival americano que reúne música, mídias, cinema e televisão. Os minutos finais são dedicados para recomendações sobre o que estamos lendo, assistindo ou ouvindo nas últimas semanas no bloco “Põe na Lista”.
Ouça aqui!
00m13 Apresentação
2m01 Quem são os showrunners?
24m03 Devemos sentir vergonha de assistir alguma série?
38m04 Sylvia no SXSW
41m20 Põe na Lista
CRÉDITOS:
Arte: Talles Rodrigues
Edição: Fernanda Sgroglia
Tema: “Funny Weekend”, Antarctic
A realização do Spoilers Talk Show é fruto de uma parceria com o site Brainstorm #9.
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Críticas, elogios, sugestões para podcast@spoilers.tv.br ou no twitter.com/spoilerstvbr.
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LINKS:
Notas sobre o que rolou no PaleyFest 2015
Diretor da primeira temporada de ‘True Detective’ diz preferir cinema a TV
The 50 Power Showrunners of 2014
Sobre a Shonda Rhimes
Shonda Rhimes Reveals How ‘Buffy’ Helped Her Rediscover TV
‘Game of Thrones’: George R.R. Martin Talks HBO’s 10 Season Goal, Potential Movie
Erika Green Swafford não é showrunner, mas é roteirista de How to Get Away with Murder, discute a diferença entre ser roteirista no cinema e na TV, participou de improviso do seminário de abertura da Escola de Séries, durante o RioContentMarket, no Brasil
“Põe na Lista”
Arrigo: A série Hart of Dixie, da CW.
Letícia: A série Unbreakable Kimmy Schmidt, da Netflix.
Leonardo: A série Mozart in the Jungle, da Amazon Prime.
Denis: A entrevista com a showrunner de Bates Motel, Kerry Ehrin, no Nerdist Writers Panel.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) In honor of Colon Cancer Awareness Month, an unmissable cancer awareness campaign was created by Meredith’s Miracles Colon Cancer Foundation by FCB Chicago.
The stunt involved applying a series…
Despite numerous campaigns and laws passed over the years, the “texting while driving” phenomenon continues to cause far too many wrecks.
So now, a group of NYC-based advertising and production folks whose resumes include stints at BBDO and BBH NY aims to raise awareness of the problem with a 30-second film for the organization TxtResponsibly.org. This time, though, the parties involved decided to tweak the usual texting-while-driving PSA formula by replacing mobile devices with deadly metaphor.
Aimed mainly at teens, the spot — currently running on YouTube pre-roll and local stations — was shot over a weekend in New Jersey and seemingly takes its cues from Russian Roulette.
Still, its blunt messaging is relevant to all age groups.
Client: txtresponsibly.org
Director: Thomas Shim
Cinematographer: Anthony DeRose
Producer: Mike Wallach
Art Director: Jamie Shin
Copywriter: Sarah Rosenshine
Editor: Alison Mao
Mixer: OwenShearer
Colorist: Jaime Obradovich
Compositor: Lynzi Grant
Color Facility: Company 3
Special Effects: The Artery VFX
Post Producer: Katie Andrews
Actor: Hyten Davidson
Gaffer: Matt Pecca
First Assistant Camera: Ian Bracone
Key Grip: Corey Bracone
Swing G&E: Manny Santiago
Voici la bande d’annonce du prochain film de Chris Columbus. Intitulé « Pixels » comme le court-métrage de Patrick Jean, ce long met en scène une horde de personnages de jeux d’arcades qui, après une mauvaise interprétation de vidéos les concernant, déclarent la guerre à la Terre. Parmi le casting, vous retrouverez Adam Sandler, Kevin James, Michelle Monaghan, Pacman ou encore King Kong.
Essa coisa de usar óculos e chapéu para se disfarçar parece coisa de filme, mas se você estiver um pouco mais preocupado com a ideia de poder ser facilmente reconhecido por sistemas digitais por conta da tecnologia que distingue os contornos do seu rosto, a AVG quer ajudar.
O departamento de inovação da empresa desenvolveu um modelo de óculos que inibe o funcionamento da tecnologia. Com uma armação que se ilumina, esse óculos inibe o reconhecimento facial.
Mas não é como se você fosse sair por aí com uma armação meio chamativa e iluminada. A AVG desenvolveu dois modelos diferentes, que conseguem ser bem discretos no dia a dia. Um deles usa luz infravermelha, que é visível apenas para os sensores de câmera, mas não para o olho humano. O outro utiliza um material que reflete a luz do flash diretamente para a câmera, impedindo que o computador consiga reconhecer aquele rosto, já que a região dos olhos fica bastante iluminada.
Pode parecer paranoia, mas não é. Além do famoso photobomb intencional, existe o que a alguns chamam de ‘Robert’, de aparecer ao fundo da foto de alguém sem perceber. Isso, pareado com algumas informações EXIF e de GPS da imagem, pode causar um certo desconforto nas pessoas, já que seria possível quase que rastrear por onde ela esteve em um momento específico.
Uma pena que por enquanto o projeto é apenas conceitual, e não há previsão para chegar ao mercado.
Post originalmente publicado no Brainstorm #9
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The web-based service, targeted at gamers, is initially available to PlayStation 3 and PlayStation 4 owners in New York, Chicago and Philadelphia.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
