Cleveland Cavaliers phenom and three-time all star Kevin Love talks about the art of rebounding in this spot for chocolate milk. Not sure what the menacing basketball robot is all about.
In one fell swoop, Fox’s sudsy musical drama “Empire” on Wednesday not only turned the broadcast TV universe on its ear, but it also knocked a pop diva out of the spotlight.
According to Nielsen live-plus-same-day ratings, the season finale of “Empire” didn’t raise the roof so much as tear it off completely. The last hour of the two-part block averaged 17.6 million viewers and a 6.9 in the 18-to-49 demographic, making it the highest-rated episode of a broadcast drama to air in the last seven seasons.
To contextualize the demo, as each ratings point is equal to 1% of the total population of 18-to-49-year-olds who own TVs, the “Empire” finale drew 8.76 million members of the advertiser-coveted sub-phylum.
What happens when you ask a group of children if they’d consider becoming a banker when they grow up? Pretty much what you’d expect (a resounding no).
That’s what agency Duval Guillaume found in its recent spot for Belgian Financial Sector Federation Febelfin. The spot opens with interviewers asking kids what they want to be when they grow up. Responses vary from the expected (policeman, singer tennis player, adventurer, ballerina) to the unusual (“Later, I want to become a piece of furniture”). In the second half of the video, they move on to asking the children if they’d consider becoming a banker, and all answer in the negative. Some are more harsh than others (“They have no friends”) but all seem to agree that they have no interest in banking. The spot concludes with the message, “If we don’t change our reputation today, we’ll have no banking tomorrow,” which is a bit of a logical fallacy since plenty of people end up settling for a career they had no intention of entering as a child. Still, it’s very true that banking needs to clean up its reputation and Duval Guillaume manages to find an entertaining way at delivering what could easily be a very dry message.
Jamie Reilly, who we profiled when he left 72andSunny to become CCO at Kastner & Partners back in September (and who later discussed the agency’s recent Adidas Golf campaign), has left the agency.
Partner and Managing Director Richard Turner is also no longer with Kastner.
The two declined to speak to us on the record, but here is the official statement from the agency:
Richard, Jamie and the CEO of the International Kastner & Partners network had a long and intensive conversation where they discussed the status and the future of the Los Angeles office. In the end, they all agreed that they had different expectations and visions for the L.A. office.
As a consequence they’ve decided that they will all be happier and more fulfilled by going separate directions. Although having discussed many different logistical possibilities, they decided it would be best to part ways now, instead of drawing out the goodbye.
Kastner & Partners want to thank Richard and Jamie for all their work and leadership and wish them all the best in their future.
Until further notice Thomas Grabner will take over the role as interim CEO of Kastner & Partners in Los Angeles splitting his time between Europe and the US until a new leadership is in place. Thomas Grabner has been the CEO of Kastner & Partners Los Angeles from 2005 until 2012 and knows the team and the market very well.
Both Reilly and Turner have extensive histories in the industry: Reilly began his career as an art director at Deutsch and spent nine years with Media Arts Lab while Turner held positions at Deutsch, Team One, and TBWAChiatDay.
Just two weeks ago, Turner spoke to Adweek about the “biggest U.S. product launch” for the agency’s largest client, Red Bull.
Updates as Kastner & Partners continues its search for replacements.
Minecraft é a febre da década de 2010. O jogo já conquistou milhares de crianças, adolescentes e adultos – e deixou seu criador bilionário. Com as infinitas possibilidades no mundo de blocos do Minecraft, já foi criado todo tipo de coisas, desde réplicas de obras arquitetônicas reais a computadores que funcionam dentro do jogo.
E se Minecraft se tornou parte da cultura atual, a cultura também se tornou parte de Minecraft. No mês passado, foi lançado no jogo um skin pack dos “Simpsons”, em homenagem aos 25 anos do desenho. E foi usando esse pack que o youtuber Bearly Regal recriou dentro do Minecraft toda a abertura dos Simpsons, inclusive reproduzindo toda a cidade de Springfield. Claro, com as limitações do jogo, não tem como ficar perfeito. Mas com certeza é um trabalho impressionante!
Post originalmente publicado no Brainstorm #9
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Para diminuir – ou aumentar – a ansiedade pela estreia de “Vingadores: Era de Ultron” em maio, um usuário do Youtube editou os três trailers do filme que já foram liberados e os transformou em um super trailer com mais de 5 minutos de cenas do filme, aparentemente em ordem cronológica (mas só poderemos confirmar isso com a estreia daqui a dois meses).
No fim das contas, é quase um “mini-filme” em que é possível entender boa parte da história, mas é claro ainda deixa muitas lacunas que só serão preenchidas no cinema. Para quem está muito ansioso pela sequência dos Vingadores, vale a pena ver.
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Mennen has come out with a new deodorant called INTEGRAL. It’s made not just for armpits, but for the whole body. It’s also hypoallergenic and alcohol free and gives you 48 hour protection.
When people think of North Korea the first thing that comes to mind after mass starvation and cult of personality leaders is the fact it’s been isolated from the rest of the word for more than half a decade. The implications of this are wide ranging, but perhaps most interesting is that the Korean language has changed since the separation of the two countries. As a result, North Korean defectors often find themselves in their homeland but unable to speak the language.
The New Republic — which endured an exodus of writers and editors last December amid a broader shakeup at the magazine — has hired an executive steeped in native advertising to leads its ad sales.
NewsCred’s Kayvan Salmanpour is joining the company as its chief revenue officer, overseeing all revenue, including digital, print and events, The New Republic said Thursday. Most interestingly, he will “build a team to provide creative services for advertisers,” according to a memo from Guy Vidra, The New Republic’s chief executive officer.
In other words, The New Republic wants to make native ads for brands — a revenue source that publishers new and old are looking to establish and grow. And it wants those ads to not only run on The New Republic’s website, but elsewhere on the web. From Mr. Vidra’s memo:
The two-hour episode brought in 16.5 million viewers and generated 2.4 million Twitter posts, a badly needed bump for Fox.
(TrendHunter.com) The idea of shared spaces has taken on a life of its own thanks to the vision of Airbnb, the growing freelance community and the adoption of open offices. While the culture of sharing has evolved…
Cramer-Krasselt went through a few changes after winning headlines for resigning the Panera account last year: ECD Larry Hampel departed and the agency hired Ken Erke, formerly of Y&R Chicago, to lead its creative team.
The most significant development of late 2014, however, concerned the agency’s win on the Bic Men’s Razors account (incumbent Source Marketing retained the women’s side of the business).
A few days ago, the agency quietly debuted “Smooth Up,” its first campaign for the brand. The work aims to teach men “how to be a gentleman” in various settings with the help of a nameless, musical Mary Poppins-esque character.
She’s not quite Julie Andrews.
Here’s the first ad, “How to Be a Gentleman in a Bar”:
The second one takes place “on the street”:
Finally — because you asked — here is “How to Be a Gentleman in an Elevator”:
For the record, we are only slightly offended by the suggestion that men with poorly-managed facial hair are ruder than those without.
How many of the “bros” in your creative department shave every day?
Last night Will Ferrell boasted a new job—Little Debbie’s spokesperson—during a weird yet charming segment on the Tonight Show with Jimmy Fallon. As it turns out, the brand was just as surprised as anyone else to learn about their supposed new hire.
“McKee Foods was delightfully surprised by Will Ferrell’s appearance,” said Mike Gloekler, corporate communications and public relations manager for Little Debbie’s parent company. “While this was not a coordinated publicity stunt, nor a paid advertisement, we appreciate both the humor of the segment and the exposure of our Little Debbie brand to Jimmy Fallon’s huge national TV audience.”
Ferrell went all out for the gag, wearing a Little Debbie costume and addressing the studio audience with the right sort of fake cheer that any brand spokesman should have.
The best part of the stunt was how Ferrell repeatedly used it as a distraction from plugging his new movie with Kevin Hart, Get Hard. Instead, he simply kept shifting the conversation back to Little Debbie, a Tennessee-based snack cake brand known for its Oatmeal Creme Pies, Swiss Rolls, Star Crunches, Nutty Bars and more.
“In our opinion, Will Ferrell did justice to the cowgirl hat and the blue and white dress that are hallmarks of Little Debbie,” Gloekler said. “We appreciate his enthusiasm in playing the part. We also enjoyed seeing the studio audience so eager to get their hands on our delicious snack cakes.”
Voici « Color Riche », le dernier film réalisé par le cinéaste français Bruno Aveillan. A travers la mise en scène de mannequins dans différents univers colorés, le spot célèbre la genèse du maquillage et honore sept des muses les plus emblématiques de L’Oréal Paris.
Pour la campagne Printemps 2015 de la boutique russe Sneakerhead, la réalisatrice Inna Klen a fait un spot qui montre la célèbre danseuse russe Lilia Skovorodnikova. Avec élégance, elle dévoile des sneakers printanières à travers un ballet où l’on voit des pas et des pointes se faire sur des Adidas, Nike et Asics.
Music : « Zimbabwe (Flume Remix) » – New Navy.
Muito se fala sobre um mundo com menos papel, sobre reduzir a burocracia e apostar no digital como forma de preservar recursos. No entanto, quem ainda gosta de ter suas ideias rabiscadas em um papel não precisa abrir mão disso para ser mais ecológico e, ao mesmo tempo, mais digital.
O Rocketbook, por exemplo, surge para atender exatamente essa parcela que ainda gosta de papel e caneta, mas que quer dar uma desentulhada no escritório. Com marcações específicas nas páginas e um app dedicado para escaneá-lo, o Rocketbook ajuda a transferir suas anotações para o seu serviço web favorito – seja Dropbox, Evernote ou até para o seu email – e depois ainda reutilizar as páginas.
A sugestão é que os usuários do caderno façam uso das canetas Pilot FriXion, que quando em contato com o calor, desaparecem das páginas. Assim, quando o caderno estiver no fim, basta escanear as páginas – que são reconhecidas de duas em duas, acelerando o processo de digitalização – e colocar o caderno no micro-ondas por 30 segundos.
O Rocketbook sai quentinho e novo em folha para ser usado mais uma vez, evitando o acúmulo de cadernos.
O Rocketbook está sendo financiado pelo Indiegogo, mas já ultrapassou (e muito) a meta mínima para ser produzido. Quem se interessar pode garantir o seu por 25 dólares.
Post originalmente publicado no Brainstorm #9
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Em 2011, Google fechou parceria com museus e instituições artísticas ao lançar o Art Project. No ano seguinte, o projeto expandiu e passou a cobrir ruas coloridas pelo mundo todo. Considerado o Street View dos museus, a empresa anunciou que seu banco de dados ganhou mais de 5 mil novas artes de rua, chegando a um total de 10 mil obras nesta nova edição do Street Art Project.
Google quer preservar essa arte temporária das ruas e torná-la acessível para todos, de qualquer lugar do mundo.
O que faz essa experiência mais incrível do que simplesmente explorar lugares bacanas pelo Google Street View são os materiais que acompanham muitas das obras: guias com áudio, vídeos com making of, tours contando a história por trás de murais famosos, entrevistas com artistas de diferentes países e até peças animadas em GIF.
Wind Blow, Cheko (Espanha)
Por exemplo, você pode ouvir sobre o festival mais famoso de street art da Suécia, ou explorar intervenções artísticas em caixas d’água de Nova York, conhecer a história por trás das artes do East Side Gallery em Berlim, ouvir nossos vizinhos argentinos contando sobre suas ruas coloridas e até passear por entre os grafites da Índia. Tudo isso está disponível aqui.
Nova York
Los Angeles
Tour virtual, índia
Outra novidade é que todas as imagens também estão disponíveis gratuitamente como wallpapers. Você pode acessá-las via extensão do Chrome e aplicativos para Chromecast, Android Wear ou qualquer smartphone e tablet com sistema Android.
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Conseguir acessos de API e apoio de empresas é possível, mas às vezes o sucesso faz com que algumas portas se fechem. Foi isso que aconteceu com o app Meerkat, que faz streaming de vídeo e publica na timeline do Twitter.
Tido como uma das estrelas do SXSW, o app acabou recebendo um aviso do Twitter de que algumas das funcionalidades que o Meerkat estava acessando seriam suspensas. Claramente, o sucesso do app incomodou o Twitter, que poucos dias depois anunciou a aquisição da Periscope, empresa que tem um funcionamento muito semelhante.
Lembra bastante a intensa batalha entre TwitPic e Twitter. Dada a dificuldade de se manter em funcionamento de forma independente, o TwitPic acabou desistindo, passando seu domínio e o arquivo de imagens para o Twitter.
O curioso é que, por enquanto, o Periscope ainda é um serviço Beta, enquanto o Meerkat está ai, sendo utilizado por muitos dos participantes do SXSW, e ganhando resenhas razoavelmente positivas de gente como Lance Ulanoff, editor do Mashable. (E sim, esse avatar na testa de Lance sou eu, assistindo um dos seus Meerkats.)
Inside the Meerkat Bubble, where the air is fine http://t.co/WZhHMV89xp cc: @AppMeerkat pic.twitter.com/sWBPYZ3axI
— Lance Ulanoff (@LanceUlanoff) March 17, 2015
De acordo com o TechCrunch, os executivos do Twitter veem no vídeo uma possibilidade de valorizar a rede social, e a aquisição da Periscope segue nessa linha, uma transação que possivelmente foi acelerada pelo sucesso do Meerkat.
No final, temos que aguardar para ver como essa batalha vai se desenrolar. Quem testou o Periscope diz que ele é melhor que o Meerkat; no entanto, o Meerkat é simples o suficiente, e já ganhou bastante buzz. Será que ganha o mais forte, ou o mais pop?
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Celebrity Director Jim Sonzero of Sonzero Films has joined forces with Andrew Hall Management for representation on the West Coast. Sonzero has earned an international reputation in many genres; he is known for his superb visual craftsmanship, technical execution and storytelling skills.
“Jim has a fantastic eye, evident in his attention to detail, the way he frames a shot and his use of light,” Hall says. “He’s also a great problem solver. He brings a lot to the table—which is extremely valuable in today’s advertising environment—with his flexibility, creativity and technical expertise.”
JWT Atlanta released the new spot “Every Corner” for Jiffy Lube, an extension of last year’s “Give it you straight” campaign.
“Every Corner” highlights Jiffy Lube’s “expertise and convenience” in a straightforward 30-second spot, with the title referring to the chain’s ubiquity. Directed by Joaquin Baca-Asay, the spot was filmed in one continuous take, giving the spot a fluency and immediacy as it follows the check list Jiffy Lube technicians go through when performing maintenance on a vehicle. It also helps give the spot a visual identity in an effort to keep it from being too forgettable. The broadcast spot is supported by radio, digital, social and OOH elements reinforcing the “expertise and convenience” idea.
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