Wall Street Journal Launches Global Brand Campaign
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The Wall Street Journal today launched “Make Time,” its new global brand campaign, which features ambitious, successful and intellectually curious readers who make time to read the Journal. Created with The&Partnership agency, the campaign is set to run through June 30, 2015 and kicks off with Tory Burch, Chief Executive Officer, designer and philanthropist; Bill McDermott, Chief Executive Officer of SAP, entrepreneur and author; and will.i.am, producer, entrepreneur and philanthropist.
Ms. Burch, Mr. McDermott, and will.i.am represent the wide-ranging successes and interests of subscribers who reap the benefits of reading the Journal despite increasing demands on their time. Additional Journal readers will be joining the “Make Time” campaign during its run, including Mike McCue, Co-Founder and Chief Executive Officer of Flipboard and Zhang Xin, Co-Founder and Chief Executive Officer of SOHO China, the largest prime office real estate developer in China.
“This campaign highlights the value of making time to read the Journal, no matter how busy people are,” said Suzi Watford, Chief Marketing Officer, Dow Jones. “It also confirms that subscribing to the Journal puts you in a community with other ambitious people who prioritize being at the top of their game. Our subscribers are in very good company.”
“Make Time” is designed to illustrate the essential personal and professional value of a Journal subscription. The campaign will roll out on digital, print and social channels before launching via television and out of home advertising.
The campaign was developed under the direction of award winning film director Tom Carty and world-renowned photographer Brigitte Lacombe.
“The world’s busiest and most ambitious people, who have the least time to spare, still make time to read the Journal,” said Isaac Silverglate, Executive Creative Director at The&Partnership. ”For us, highlighting this truth was the most compelling way to show the Journal’s true value.”
“The “Make Time” campaign is the culmination of a business partnership that runs deep in both of our organizations,” said Victoria Davies, Managing Partner at The&Partnership. “We know that where people get their news has never been more important, and this campaign highlights the benefits of making time for the Journal.”
Agency: The&Partnership
Executive Creative Director: Isaac Silverglate
Film Director: Tom Carty
Photographer: Brigitte Lacombe
Client: The Wall Street Journal
Zhang Xin, Co-Founder and Chief Executive Officer of SOHO China
Tory Burch, Chief Executive Officer, designer and philanthropist
will.i.am, producer, entrepreneur and philanthropist.
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