Modelo Especial: Last day

Advertising Agency: La Comunidad, USA
Chief Creative Officers: Joaquin Molla, Jose Molla
Executive Creative Directors: Leo Prat, Ricky Vior
Art Director: Fernando Reis
Copywriter: Marcelo Padoca
VP of Integrated Production: Laurie Malaga
Account Director: Maryanne Dammrich
Account Executive: Francis Clemenza
Production Company: Park Pictures
Director: Vincent Haycock
Director of Photography: Phedon Papamichael
Executive Producers: Jackie Kelman Bisbee, Mary Ann Marino
Head of Production: Ann Bobroff
Producer: Pedro De Olivera
Production Designer: Jay Hougaard
Editing House: Whitehouse Post
Editor: Shane Reid
Producer: Joanna Manning
Music House: Human
Composer: Kit Winter
Color Correction/VFX: Leo Lovera / Moving Forward Studios
Audio Mix: 10K Islands
Mixer: Daniel Abrusci

Anida: Without water

Advertising Agency: Havas Worldwide, Warsaw, Poland
Creative Director: Micha? Imbierowicz
Art Directors / Copywriters: Jakub Zielecki, Martin Winther
Illustrators: Kuba Socha, Micha? Socha ­/ BrosFX
Designers: Jakub Zielecki, Martin Winther / BrosFX
Account: Juliusz Baliszewski
Published: March 2015

An Underwater Museum with Sculptures

En 2009, dans l’océan de Cancun, le sculpteur Jason deCaires Taylor a conçu une sorte de musée sous l’eau, en installant des sculptures quasi-mythologiques au milieu des requins. La photographe anglaise Claudia Legge, connue pour ses photographies sous-marines, a voulu capturer ce mystérieux musée secret. A découvrir en images.

ClaudiaLegge-INT-8
ClaudiaLegge-INT-7
ClaudiaLegge-INT-5
ClaudiaLegge-INT-4
ClaudiaLegge-INT-3
ClaudiaLegge-INT-12
ClaudiaLegge-INT-10
ClaudiaLegge-INT-9
ClaudiaLegge-INT-0

Millennial News Site Mic Premieres First Video Series in 2015 Push


Opening up a video division has become new-media companies’ way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.

Now it is Mic’s turn in the spotlight. The Millennial-focused digital news publisher will premiere its first original video series on Tuesday — the first episode of which can be watched above — as its nascent and unnamed video business readies several more series to debut in 2015.

As with BuzzFeed’s and Vox’s early video efforts, Mic’s first forays into video will be sight-and-sound extensions of the articles people read on its site. They’ll be as socially conscious as they are socially savvy, appealing to an audience of young college graduates who are looking for something between Upworthy and The New York Times and are as likely to watch videos online as on TV.

Continue reading at AdAge.com

Why Fort Worth Sent Billy Bob's Texas Line Dancers to St. Louis


When the Fort Worth Convention and Visitors Bureau learned more people from St. Louis were visiting, it sent some of its most entertaining ambassadors to the Gateway City: line dancers. The Dallas-area city has combined quantitative and qualitative research with information from mobile tourism data provider Arrivalist over the past 18 months to learn more about who’s coming to town and to isolate potential niche growth markets. Cities including New Orleans, Atlantic City and Palm Springs have also invested in new data and analytics to reveal where tomorrow’s visitors are.

“If we know that there are a lot of people coming from a certain market we can even verify that with qualitative and anecdotal information,” said Mitch Whitten, VP-marketing for the Fort Worth Convention and Visitors Bureau, an independent nonprofit organization that contracts with the city. Data from Arrivalist, informs “not only where to spend paid dollars but also helps inform our public relations as well,” he said.

Dispatching line dancers from Fort Worth’s famed honky tonk, Billy Bob’s Texas, to the Taste of St. Louis last summer was a natural way to inject the city’s culture into a place that research indicated interested travelers would be. In the past, Fort Worth has marketed mainly to cities within a three-hour radius such as Oklahoma City and Houston, but now wants to identify “micro-targets” outside that vicinity, said Mr. Whitten. The Chicago Air Show was another destination for Fort Worth PR recently, he added.

Continue reading at AdAge.com

Monica Lewinsky, a primeira a lidar com – e felizmente sobreviver – o cyberbulling

monica-lewinsky-at-ted2015

Monica Lewinsky tinha 22 anos quando estampou capas de jornais do mundo todo por conta do seu affair com o então presidente Bill Clinton.

Um deslize de uma jovem adulta acabou com a sua reputação por uma vida inteira, mas recentemente ela percebeu que a sua história e a superação do caso podem ser utilizadas para ajudar a dar conscientizar sobre o quão danoso pode ser o cyberbulling.

Em sua apresentação no TED 2015, Monica conta quão difícil foi superar aquela fase, e se reconhece como provavelmente a primeira a sofrer cyberbulling do jeito que o conhecemos hoje, com uma reputação sendo devassada pela mídia em questão de poucas horas ou dias, com alcance mundial.

Para ela, existe uma indústria que lucra com essa humilhação pública feita pela mídia. “Quanto mais vergonha, mais cliques. Quando mais cliques, mais dólares em publicidade”, ressaltou ela.

Em seus quase 23 minutos de apresentação, Monica usa a própria história para evidenciar o quão danoso – e o quão ameaçador para a própria vida, dado o tamanho do desespero que pode atingir a pessoa – o cyberbulling e o assédio digital podem ser, e pede que as pessoas se policiem para não inicia-lo ou incentivá-lo.

“A humilhação pública como um ‘esporte’ tem que acabar, e é hora de haver uma intervenção na internet e na nossa cultura”, pediu ela, relembrando casos como o de Tyler Clementi, que não conseguiu superar a vergonha e acabou com a própria vida.

“Não é sobre apenas salvar a mim mesma. Qualquer um que estiver com vergonha ou estiver sofrendo com humilhação pública precisa saber uma coisa: você pode sobreviver”, clama Monica.

O auditório do TED, e eu por aqui, aplaudi de pé. Não são todas as pessoas que conseguem ter a tenacidade de Monica Lewinsky de contar algo tão pesado da própria história, e se empenhar em transformar isso em uma alavanca para mudanças.

Clap, clap, clap.

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

From Mass Personalization to True Individualization


Moving from mass personalization to true individualization may seem like a matter of semantics, but the distance between the two concepts is significant.

Imagine for a moment that all-too familiar situation: Your phone buzzes with a new email from a favorite retailer. Because you know and trust the brand, you’re hoping to receive a unique offer — one that compels you immediately to act — but the more you read, the more you’re disappointed by the near misses in the message. The offer isn’t really for you, it’s just addressed to you.

What you were expecting instead was an offer built exclusively for you — one that has taken your online and offline data, your purchase and browsing history, and your preferences into consideration; one that has analyzed every bit of data you’ve provided in order to create a communication that has your name written all over it, instead of merely having your name attached to it.

Continue reading at AdAge.com

Solar-Powered Blinds – BRI/SO Smart Shutters Promise Privacy, Sunlight Obstruction and Electricity (GALLERY)

(TrendHunter.com) A simple product that you can still buy at discount big box stores for $10 has been cranked up a notch with developments like solar-powered blinds. This system combines a couple different types of…

3D-Printed Solar Cars – Students at NTU Created a Futuristic Car Design with Additive Manufacturing

(TrendHunter.com) For a while now, it’s been clear that sustainability and 3D printing are set to have a big impact in the automotive industry in the coming years, but this futuristic car design from the…

Suno FM: Twitter radio

Advertising Agency: Mediavest, Dubai, UAE
Creative Director: Mohit Lodha
Art Director: Jose Garcellano
Copywriter: Mohit Lodha
Production: Pixelplus Media
Published: March 2015

Fully Booked: Battle

From the fall of ?witches to the rise of emperors.

Advertising Agency: Bates CHI&Partners, Manila, Philippines
Group Executive Creative Director: Richmond Walker
Creative Directors: Noah Valdez, Lito Gemora
Senior Copywriter: Monique Francisco
Art Directors: Yzabelle Wuthrich, Romir Sucaldito
3D Artists: Mary Zandra Villagracia, John Voltaire Garcia / Point Blank Studios Productions?
Additional credits: Diane Zoleta / Point Blank Studios Productions??
Published: March 2015

Fully Booked: Ship

From vengeance to enlightenment.

Advertising Agency: Bates CHI&Partners, Manila, Philippines
Group Executive Creative Director: Richmond Walker
Creative Directors: Noah Valdez, Lito Gemora
Senior Copywriter: Monique Francisco
Art Directors: Yzabelle Wuthrich, Romir Sucaldito
3D Artists: Mary Zandra Villagracia, John Voltaire Garcia / Point Blank Studios Productions?
Additional credits: Diane Zoleta / Point Blank Studios Productions??
Published: March 2015

Fully Booked: Table

From mad parties to solemn suppers.

Advertising Agency: Bates CHI&Partners, Manila, Philippines
Group Executive Creative Director: Richmond Walker
Creative Directors: Noah Valdez, Lito Gemora
Senior Copywriter: Monique Francisco
Art Directors: Yzabelle Wuthrich, Romir Sucaldito
3D Artists: Mary Zandra Villagracia, John Voltaire Garcia / Point Blank Studios Productions?
Additional credits: Diane Zoleta / Point Blank Studios Productions??
Published: March 2015

Guinness Rugby: Anthem

Proud Sponsors of England Rugby.

Advertising Agency: Irish International / BBDO, Dublin, Ireland
Creative Director: Dave Buchanan
Art Director: Clayton Homer
Copywriter: Dillon Elliott
Retoucher: Lee Hickman
Published: February 2015

Transport For London: The Hare and the Tortoise

With today’s teenagers operating in a fast, always-on world, the campaign aims to make ‘slow’ cool, in a re-imagination of the hare and the tortoise fable.

Advertising Agency: M&C Saatchi, London, UK
Creative Director: Elspeth Lynn
Art Directors / Copywriters: Rob Graves-Morris, Dip Mistry
Director: Sara Dunlop
Post production: Electric Theatre
Published: March 2015

Carhartt Force: Madison

Carhartt has always featured real people doing real work in its marketing efforts. A workhorse on-and-off the mound, Bumgarner attacks work at his family ranch in North Carolina like a workout.

Production Company: Pride of Gypsies
Producer / Director: Jason Momoa

Lettering with Cake Typography

« Printing Friends » est un magazine de design et de créativité édité par Danagård LiTHO en Suède. En 2014, ils ont repensé le magazine en élargissant les champs avec l’apparition d’arts tels que l’illustration, la photographie, la typographie et les histoires de vie. Pour le numéro 8 – « Food », le studio Snask (à qui on doit le projet Craft), a conçu la couverture avec les lettres P et F sous la forme d’un gateau à la crème.

printingwithfriends-9
printingwithfriends-8
printingwithfriends-7
printingwithfriends-5b
printingwithfriends-5
printingwithfriends-4
printingwithfriends-3
printingwithfriends-0

Animal Portraits by Vincent Lagrange

Vincent Lagrange est un photographe professionnel belge spécialisé dans la post-production. L’artiste a développé plusieurs séries de portraits d’animaux époustouflants. Des reptiles aux chats, voici une sélection de quelques unes de ses meilleures pièces.

Animal Portraits by Vincent Lagrange_22
Animal Portraits by Vincent Lagrange_21
Animal Portraits by Vincent Lagrange_20
Animal Portraits by Vincent Lagrange_19
Animal Portraits by Vincent Lagrange_18
Animal Portraits by Vincent Lagrange_17
Animal Portraits by Vincent Lagrange_16
Animal Portraits by Vincent Lagrange_15
Animal Portraits by Vincent Lagrange_14
Animal Portraits by Vincent Lagrange_13
Animal Portraits by Vincent Lagrange_12
Animal Portraits by Vincent Lagrange_11
Animal Portraits by Vincent Lagrange_10
Animal Portraits by Vincent Lagrange_9
Animal Portraits by Vincent Lagrange_8
Animal Portraits by Vincent Lagrange_7
Animal Portraits by Vincent Lagrange_6
Animal Portraits by Vincent Lagrange_5
Animal Portraits by Vincent Lagrange_4
Animal Portraits by Vincent Lagrange_3
Animal Portraits by Vincent Lagrange_2
Animal Portraits by Vincent Lagrange_1
Animal Portraits by Vincent Lagrange_0

Ad Age Digital Conference Explores Viewability, Data and Story 'Making'


What are the hot-button issues in the post-digital landscape? We let you tell us. We surveyed nearly 500 Ad Age members and will debut the findings at the Ad Age Digital conference kickoff Tuesday morning, April 14th.

Just announced: Actress Rosario Dawson will join WhoSay CEO Steve Ellis to talk about the new dynamics connecting celebrities and brands. Unlike ever before, TV, movie, sports and music stars can share an inside look at their lives, work and passions without the “middle man” of the paparazzi or celebrity magazines. This provides millions of superfans with an intimate, personalized connection with many of the biggest celebrity names. Celebrities have become the new creative directors and brands now have a unique opportunity to be their co-stars, reaching fans through authentic stories rather than traditional celebrity endorsements.

Other hot topics featured at the Digital conference include viewabilityis 100% too high a bar to set? Hear from the leaders who set that goal. Attention metricsif this is the future of media buying, what are the emerging best practices? The program will explore disconnects between user experience and mapping the customer journey, and how to avoid them; what works, what doesn’t with content marketing; the expanding role of the CMO; and, in an exclusive session crafted by eMarketer, we’ll hear the latest findings about the gap between mobile demand and ad spending. Are marketers missing out?

Continue reading at AdAge.com

Atavist apresenta nova plataforma de publicação de conteúdo web

atavist-dst

Atavist, uma revista digital vencedora de diversos prêmios de jornalismo online, acaba de apresentar um redesign completo de seu site e também uma nova plataforma de publicação para web.

Para os adoradores do Medium e sua experiência de publicar online com visual bonito e sem segredo, Atavist é uma boa alternativa. A plataforma atende todos os públicos, desde quem apenas quer um canto na web para chamar de seu até projetos de marcas e equipes maiores que demandam estrutura.

O objetivo do Atavist é ser fluido, intuitivo, simples de criar e bonito de ver.

compartilhe

Há diferentes níveis de uso, do mais básico (gratuito) até o mais completo, voltado para empresas que necessitam de múltiplos usuários, suportes, acesso aos códigos, personalização e métricas ($250/mês).

Os temas e efeitos pré-formatados para textos, estruturas e templates para o site facilitam a vida. Por exemplo, você pode escolher publicar conteúdos usando determinada fonte e com navegação estilo parallax. Basta arrastar o bloco equivalente a essa função para sua janela de trabalho. O mesmo processo prático se repete para adicionar um gráfico interativo, um áudio via SoundCloud, imagens e assim por diante. 

atavista-2 atavista-8

O conteúdo pode ser publicado em formatos web, aplicativo para smartphone ou tablet e também ebook Kindle.

atavista-5

Veja aqui alguns exemplos de projetos publicados com Atavist.

atavista-6

O projeto foi premiado por contar histórias multimídias usando a experiência de múltiplos aparelhos e formatos.

compartilhe

Atavist foi criada em 2011 com a missão de produzir conteúdo de qualidade para a web, retomando aquelas longas histórias e matérias, que se expandem para diversos outros formatos de conteúdo. Sua monetização (ainda em uso) é feita a partir de assinatura mensal ou compra avulsa de artigos para leitura.

Com esta nova plataforma de publicação, Atavist entra na disputa de meios que oferecem ferramentas poderosas aos usuários que querem publicar seus conteúdos com visual bonito, de forma prática, prazeirosa, e sem a necessidade de programar uma linha de código.

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie