Hasta La Creative!

DarkAngelØne, également connu sous le pseudonyme de Justbeingnamaste imagine de magnifiques animations en GIF à partir des oeuvres d’autres artistes. Voici une sélection de quelques-unes de ses plus belles réalisations captivantes.

Se a gente parar para pensar em alguns de nossos filmes e personagens favoritos na vida, há grandes chances de que o nome de Tom Hanks esteja ligado a pelo menos um deles. O ator com fama de ser o “bom moço” de Hollywood conseguiu construir uma trajetória de respeito, escolhendo bons projetos como ator, produtor e também diretor.

Cinco vezes indicado ao Oscar, Hanks já levou para casa duas estatuetas, por “Filadélfia” e “Forrest Gump”. Em 35 anos de carreira, o ator já atuou em 48 títulos para o cinema e televisão, dos quais 29 foram “recriados” ao lado de James Corden para o “Late Show”.

“Every Tom Hanks Movie in 8 Minutes” mostra o quanto esse ator é versátil e querido, além de nos lembrar de diversos filmes que valem a pena ser revistos.

Post originalmente publicado no Brainstorm #9
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Category: Beyond Madison Avenue
Summary: Copywriting makes everything better. You can say “99% fat-free” instead of “Only 1% fat.” You can be “delighted” instead of just “happy.” “Low-budget” becomes “Indie.” “Used” becomes “pre-owned,” and so on. In copywriting, the glass is always half full.

But just like with any power, as a copywriter, you have to know when to pull back. Beware of overdoing it with your skills; you don’t want your headline to sound like someone slaved over it for hours. Just like with dancing, the audience — in your case, the reader — doesn’t want to see the effort. That’s what makes it so magical.

So if it’s not what you say but how you say it, how do you say it really, really well? 1. Whatever the project, address it as if it’s no big deal.

Small financial firms are swapping their conservative tactics for bolder marketing that calls out mega banks for bailouts, high fees and being out of touch with Main Street. The edgier campaigns are meant to lure customers away from competitors like Chase and Bank of America, which are among the top spenders in the category, as well as turn around more than a decade of declining market share.

“We want to go after their disgruntled customers,” said Kevin Tynan, senior VP-marketing at LIberty Bank for Savings in Chicago, Ill. “We need to develop a message that is going to resonate.”

The firm adopted the brand approach in 2013 — when the economy was recovering and discontent for commercial banks was high — with the tagline, “Better banking because we’re not a bank,” and a spot called “Boardroom,” which criticized banks for charging high fees and accepting bailouts.

Continue reading at AdAge.com

After a decades-long climb, Procter & Gamble Co. regained share leadership over rival Kimberly-Clark Corp. in U.S. diapers in late 2013 and has been growing it since. But it’s a different story in developing markets, particularly China and Eastern Europe, where K-C’s Huggies has grown rapidly and taken share from P&G’s Pampers in recent years.

Ironically, what’s helped each company in one region has hurt it in the other. Pampers is aiming to regain lost ground in China and Eastern Europe by introducing higher-end pull-up pants diapers. At the same time, Huggies is preparing to win back share in the U.S. in part with a sharper focus on pricing, K-C Chairman-CEO Tom Falk said in a January conference call.

Both are trying to capitalize on data about growth sectors in each market, and it boils down in part to who wears the pants — or doesn’t. Parents in the U.S. have been staying away from more expensive training-pants-style diapers to save money. Middle-class parents in China and Eastern Europe, who drive those markets, prefer those products.

Continue reading at AdAge.com

Le photographe australien Tom Blachford, dont nous avons déjà parlé, revient avec de nouvelles photos pour sa série Midnight Modern. Il continue à immortaliser des maisons de Palm Springs, datant du milieu du 20ème siècle, en longue exposition. Il les capture de nuit, avec une lumière dramatique.

Après l’annonce des candidats, il y a un mois, voici la liste des gagnants des Sony World Photography Awards 2015. Cette sélection variée réunit le meilleur des trois catégories « Open », « Professional » et « Youth ». Les clichés des gagnants sont à découvrir plus en détails dans la galerie.

“Boy in the Tundra”, 2nd place. Photo by Simon Morris/Sony World Photography Awards/WENN.com.

“Float”. Photo by Vesa Pihanurmi/Sony World Photography Awards/WENN.com.

“Butterflies”. Photo by Luiza Elena Boldeanu/Tina Genovia Obreja)/Sony World Photography Awards/WENN.com.

“Goreme”. Photo by Carloman Cespedes/Sony World Photography Awards/WENN.com.

“Hard for Life”. Photo by Theo Vu Xuan/Sony World Photography Awards/WENN.com.

“Fake Empire”. Photo by Marek Jarkovský/Sony World Photography Awards/WENN.com.

“Northern Lights over the Milky Way”. Photo by Adriano Neves/Sony World Photography Awards/WENN.com.

“Quilotoa Panorama”. Photo by Ruth Jimnez/Sony World Photography Awards/WENN.com.

“The Horns of Paine”. Photo by Manuel Fuentes/Sony World Photography Awards/WENN.com.

“Tetris”. Photo by Mihai Florea/Sony World Photography Awards/WENN.com.

“Evening fire with the Himba”. Photo by Ben McRae/Sony World Photography Awards/WENN.com.

“Flatline”. Photo by Boycho Kostadinov/Sony World Photography Awards/WENN.com.

“Simple Beauty”. Photo by Sandra Fiedler/Sony World Photography Awards/WENN.com.

“The work of men”. Photo by Huu Tam Nguyen Xuan/Sony World Photography Awards/WENN.com.

Untitled. Photo by Lise Simoneau/Sony World Photography Awards/WENN.com.

Christiane Löhr, une artiste allemande, se passionne pour les graines, les plantes, l’herbe, les fleurs et les jeunes pousses pour réaliser de délicates et organiques sculptures. Elle empile, colle et positionne des pissenlits et des feuillages entre eux. Une sélection de son travail est à découvrir dans la galerie.