Kay Fochtmann est un photographe allemand qui a beaucoup voyagé à travers le monde et surtout au Brésil. Dans une série faite à Rio de Janeiro, il ressort une beauté étonnante et une lumière solaire des favelas, des montagnes et du Christ Rédempteur. Une sélection de sa série est à découvrir dans la galerie.
Land Rover is shifting its global strategic and creative ad accounts to Spark44, which handles its sibling brand Jaguar. Spark44 is jointly owned by its management and Jaguar Land Rover.
Young & Rubicam had handled creative duties, while Ogilvy & Mather handled digital user experience and web design and Wunderman handled CRM, Land Rover said.
Land Rover is switching to Spark44 as the brand prepares to expand two families of vehicles — Discovery and Defender. Both vehicle ranges will be priced above the Range Rover lineup.
Outdoor, Print
Desperados
Advertising Agency:Wieden & Kennedy Amsterdam, Netherlands
Executive Creative Directors:Mark Bernath, Eric Quennoy
Creative Directors:Joseph Burrin, Sean Condon
Art Directors:Ignasi Tudela, Sébastien Partika
Copywriters:Ebba Hult, Edouard Olhagaray
Print
Listerine
Sometimes all you can do is smile.
Advertising Agency:JWT, Sao Paulo, Brazil
Chief Creative Officer:Ricardo John
Head Of Art:Fabio Simoes
Creative Directors:Erick Rosa
Copywriters:Bruno Pereira, Gabriel Morais
Art Directors:Robison Mattei, Pablo Lobo, Pedro Ricci
Illustrators:Pablo Lobo, Pedro Ricci
Graphic Producers:Flávio Schaefer, Flavio Colella
Print
Marshalls
Paving to be proud of.
Advertising Agency:Gyro, Manchester, United Kingdom
Creative Director:Peter Davis
Art Directors:Adam McGowan, Matthew Crosby
Copywriters:Michael Herbert, Bill Davies
Photographer:Tim Ainsworth
Outdoor, Print
Taco Bell
Advertising Agency:Deutsch, Los Angeles, USA
Chief Creative Officer:Pete Favat
Chief Digital Officer:Winston Binch
Executive Creative Director:Brett Craig
Group Creative Director:Tom Pettus
Creative Directors:Scott Clark, Pat Almaguer
Senior Copywriter:Chris Pouy
Senior Art Director:Jeremiah Wassom
Print
Volkswagen
Small but ferocious.
Advertising Agency:Ogilvy & Mather, Cape Town, South Africa
Chief Creative Officer:Chris Gotz
Art Director:Matthew Pullen
Copywriter:Dean Paradise
Retoucher:Gavin Haywood
The Breakfast of Champions is going bowling. Wheaties — known for partnering with A-list sports stars like Michael Jordan and Tiger Woods — for its newest campaign is spotlighting a pro bowler whose heyday was back in the mid-20th Century.
That would be Andy Varipapa, who was known as much for his trick-shot making as his winning. Ads featuring vintage footage of Mr. Varipapa — who died in 1984 — will run during a Professional Bowlers Association event that will begin airing on Sunday on ESPN.
The ads (examples above and below) are part of Wheaties sponsorship of a PBA tournament series that occurs in Maine. As part of the deal, Wheaties will sponsor one of the competing teams, whose members will wear Wheaties bowling shirts. Other brands sponsoring teams include Geico and Barbasol, according to the PBA.
Marketers are told all the time that their customer data is valuable, but when it comes to some loyalty programs, that value is measured in more than marketing metrics. It’s measured in dollars.
Take United Airlines. Its MileagePlus rewards program is so valuable other companies including Chase Bank pony up hundreds of millions of dollars to pre-purchase miles to offer as incentives to their own customers.
Creditors of recently bankrupt Caesars Entertainment Corp have valued the firm’s coveted TotalRewards loyalty program at $1 billion — higher than the price tag placed on any of its physical casino properties.
“Old Navy clothing makes you look like a tacky murderer.”
“Snickers only satisfies you for about 8 minutes then makes you hate yourself for the rest of the day.”
“Contextual content is publishers saying to brands, ‘We will camouflage your ads to make them look like news stories.’ “
La marque de voiture anglaise Morgan Motor vient de dévoiler la cinquième et nouvelle génération de son modèle emblématique Aero 8. Ce nouveau design a été influencé par les voitures décapotables classiques des années 1960. D’en haut, la vue fait écho à celle du pont d’un bateau, une marque de l’esprit d’aventure et d’évasion.
Hayato Wakabayashi, un photographe basé à Tokyo, a commencé une série intitulée « Gravity » dans laquelle il capture des grottes, du givre et surtout les chutes d’eau gelées qu’on peut trouver sur les montagnes japonaises. Il considère ses clichés comme un document spectaculaire sur des phénomènes naturels.
Le photographe Mark Nixon a décidé de se replonger dans l’enfance avec son livre de photos Much Loved. On peut y voir des portraits de doudous, de petits ours abimés par le temps qui paraissent avoir des visages remplis d’émotions humaines. A découvrir à travers une sélection de photos.
(TrendHunter.com) You could apply decoration and shape simultaneously to basic paper while using these clever marker scissors. Invented by Perry Teri Toys, this product combines an inky coloring implement with a…
L’artiste sud-coréen Do Ho Suh réalise d’immenses sculptures et installations qui vont vous laisser sans voix. Ses oeuvres défient totalement les notions conventionnelles d’échelle. L’artiste se réapproprie le lieu d’exposition et attire l’attention sur la façon dont les spectateurs occupent et habitent l’espace public.
(TrendHunter.com) These charming Mother’s Day gifts range from household goods to cosmetics that are designed to appeal to fans of organic ingredients. With Mother’s Day just around the corner, many are…
(TrendHunter.com) The Perspective Airborne Complex of Transport Aviation—or PAK TA for short—is an insane heavy cargo aircraft being developed by the Russian military. This bombastic, mindblowing vehicle…
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desicreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertising Agency: Seagull, Pune, India
Creative Director / Copywriter: Sanju Ayyar
Art Director: Debashish Sinha
Illustrator: Prasanna Dhandraphale
The post Divyayog by Seagull, Pune appeared first on desicreative.
Advertising Agency: TBWAHong Kong
Creative Director: Esther Wong
Art Director: Penny Lau
Copywriter: Richard Dunn
Photographer: Harry Yiu
Additional credits: Pauline Wong, Jan Cho, Mike Wu, Ken Hui, Gerald Tam, Latona Lai, Anthony Lam, Chika Tsang, Jacqueline Hung, Terence Ling, Joanne Lao
Published: February 2015
(TrendHunter.com) It’s no secret that a cute puppy will get more eyeballs on it than a hot man—dogs are universally adorable; so the Mr. Porter fashion campaign is something everyone will enjoy. It doesn&#…
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