The obstruction of Jason Rezaian’s right to counsel has been one of many questions shrouding the Washington Post reporter’s prosecution on undisclosed charges.
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Preeti Vyas
Chairwoman and Chief Creative officer, VGC
2015 D&AD Crafts for Advertising Jury
Why did you choose a career in advertising?
I did not chose the advertising profession, it chose me. Serendipity landed me at the doorstep of Contract advertising and I ended up working for one of India’s most creative persons; Mohammed Khan. That started my journey in advertising and lead me later to Trikaya Grey advertising and I became part of the dream team there.
Did you attend school for fine art, design or communications?
I graduated from the National Institute of Design and specialized in visual communication.
What role models did you have growing up? Or who has been the most influential personality on your career in advertising?
From Contract to Trikaya Grey to VGC – All these have been most inspirational colleagues and mentors, and have shaped my view of communication strategy and design. Not to mention that they have helped hone, I hope, a fine eye for craft.
What projects are you working on currently?
We work with clients who have a discerning eye and understand the importance of the intelligent creative quotient we bring to our work. It is a list of blue chip indian clients. Too many to be named here but do jump over to vgc.in to see their names.
What will you bring to the jury?
As a jury member, I would be looking for how ideas have been executed and articulated to excel using the finesse of craft.
Crafts for Advertising is a popular D&AD category, what will you be looking for amongst the entries?
I hope to see intelligently presented entries which help the jury to understand the process and the choices made to achieve a certain result. Good craft raises the bar in terms of pushing the creative from good to great. And the lack of importance of craft is something I have to constantly struggle with in India. We have great creative minds but not enough rigour is put in crafting ideas. This is sometimes so surprising because with a computer savvy generation, one would think this would be so easy to achieve. So its not the machine, its really the minds working with them that need to get more demanding.
What advice would you have for aspiring professionals?
My advice to young creatives is that take your work seriously, not awards.Try to push the envelop a little further everyday, to satisfy your own yearnings to excel. And you will find great joy and fulfillment in doing that. Fame, and fortune will surely follow because you are leading from love of your work and not lust for recognition, which is a fickle partner at best.
The entry deadline for the 2015 D&AD Professional Awards has been extended until 25 February. To find out more about categories, eligibility and entry criteria, visit http://www.dandad.org/en/professional-awards/
The post Preeti Vyas : Interview appeared first on desicreative.
Le photographe italien Matteo Mezzadri construit des paysages urbains à taille humaine en utilisant de simples briques comme matière première. L’éclairage et le positionnement de la caméra de l’artiste lui permettent alors d’insuffler une nouvelle vie à ses constructions.
L’artiste basé dans le Michigan, Pat Perry, aura passé son année 2014 à voyager à travers les USA. De la Nouvelle-Angleterre à l’Arkansas en passant par le Texas, Pat a religieusement enregistrer ses pensées et ses observations dans un carnet de croquis. En voici une sélection.
Depois de anos tendo o design como o seu calcanhar de Aquiles, a Samsung parece ter trazido o principal lançamento da Mobile World Congress investindo mais pesado nisso.
Duas coisas chamam atenção de cara no novo aparelho: o vidro bem encurvado nas extremidades, o que faz as bordas laterais desaparecerem; e o acabamento metálico no fundo, em alumínio, com a promessa de ser mais resistente do que seus concorrentes de mercado.
Também chamou atenção o tempo utilizado para seus porta-vozes citarem os grandes investimentos e mudanças na interface do sistema operacional (sim, a Samsung não deixa o Android quieto), sempre batendo na tecla da melhoria de experiência do usuário.
Uma rara oportunidade em que a apresentação da Samsung não realiza a famosa chuva de features e siglas pouco conhecidas (o nosso editor-chefe Carlos Merigo, este applemaníaco, chama de “sopa de letrinhas”) entre o público mais leigo. Sendo o smartphone um produto de massa nos dias de hoje, faz sentido tal cuidado, mesmo nas apresentações aos jornalistas.
Novidades em smartphones são um bom sinal.
No ano passado, muito se falou em wearables como a próxima grande coisa. Talvez uma saída recheada em features para alavancar as vendas de novos aparelhos, além de smartphones e tablets compatíveis. O tempo passou e a ideia de voltar a usar um relógio de pulso multifuncional ainda parece agradar mais os muito geeks e os hipocondríacos do que a massa. Tudo bem, aqui tem crítica pessoal. Mas tudo ainda não passa de mera aposta.
Uma mudança interessante no design dos smartphones (tanto no aparelho quando na interface) sem vir da Apple é também bom indício de saúde das outras gigantes de tecnologia. A Samsung, depois de um 2014 mais turbulento que os anos anteriores, apostou em design e experiência contando mais do que ter a melhor tela e o melhor processador. Melhor: apostou em um desenho bem diferente dos demais concorrentes. Ainda que não sirva para nada ter uma tela encurvada, é necessário dar o braço a torcer: ficou realmente bonito.
Se será uma boa experiência no dia a dia? Se é melhor do que a experiência iOS ou Android pura? Os poucos minutos mexendo no aparelho não podem ser usados para atestar com absoluta certeza, infelizmente. Melhor esperar o lançamento mundial, no próximo 10 de abril.
Enquanto isso, eu continuo acompanhando a Mobile World Congress, que começa hoje (2 de março) oficialmente, vendo também outros lançamentos por aqui e ali.
Post originalmente publicado no Brainstorm #9
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Os games, de uma forma ou de outra, exercem papel importante na vida de Frank Underwood. Com product placement da Sony, o protagonista de “House of Cards” é fã de jogos de tiro, tendo aparecido jogando PlayStation e citando o PS Vita nominalmente nos dois primeiros ano da série.
Na terceira temporada, que entrou na Netflix na sexta passada, 27 de fevereiro, jogos continuam fazendo parte intrínseca da narrativa. O PlayStation ainda é citado, claro, mas os holofotes se voltaram para os indies.
No S03E05, o personagem de Kevin Spacey não apenas aparece jogando o aclamado “Monument Valley”, como serve de gatilho para um dos principais pontos da nova trama. O presidente inclusive cita um trecho de um review fictício do jogo.
Well played, Mr. President.#HouseofCardsSeason3 #MonumentValleyGame pic.twitter.com/NhZthjGa1t
— App Store (@AppStore) 27 fevereiro 2015
Quando assisti a cena, meu primeiro pensamento foi “mas esses caras na?o teriam grana pra um investimento desses”. De fato. A produtora ustwo, além de desejar sorte ao POTUS com o seu programa de empregos, esclareceu que não tratou-se de uma ação paga, mas sim de uma colaboração com os produtores da série.
People have been asking, so we can confirm that MV appearing on House of Cards wasn’t paid product placement, just a cool collaboration.
— ustwogames (@ustwogames) 28 fevereiro 2015
Mais tarde, outro indie game que aparece em “House of Cards” é “The Stanley Parable”, cuja natureza de subverter as escolhas do jogador é comparada com a própria atuação política do presidente.
O nome do jogo não é citado durante a cena, então é mais difícil que os espectadores pesquisem sobre. Porém, adoraria saber o quanto a aparição de “Monument Valley” na série impactou o volume de downloads.
Em resumo, o que aprendemos com isso? Que Frank Underwood já tem o voto dos gamers em 2016.
Post originalmente publicado no Brainstorm #9
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After being acquitted in a British phone hacking scandal, Ms. Brooks is expected to take an executive role seeking ways to expand the company’s digital endeavors, people familiar with its plans said.
While a copyright infringement case focuses on the sheet music version of a Robin Thicke hit, the trial raises questions about the music industry and one artist’s debt to another.
Spring training is the only time when the team’s production arm and its cable channel, SNY, have extended access to players, so SNY has been shooting videos to use during regular-season games.
(TrendHunter.com) When it comes to the best of the best of consumer goods, these March 2015 luxury products are definitely indicative of the season.
With Easter coming up in early April, many people are starting to…
(TrendHunter.com) Modernity refers to the recent past, present and near future, meaning that it’s an enormous category to pin down; that being said, the top March 2015 Modern ideas showed a return to minimalism…
(TrendHunter.com) Augmented reality, wearable tech and green appliances are some of the awesome concepts included in the top March 2015 gadget trends.
In terms of augmented reality, we’re seeing a wide-spread…
This Saturday Night Live ad parody, in which a dad (Taran Killam) drops off his daughter (Dakota Johnson) to join ISIS, sparked a raging debate this weekend on social media.
The sketch lampoons Toyota’s “My Bold Dad” Super Bowl ad for the Camry, which showed a proud father driving his daughter to the airport as she begins her hitch in the U.S. Army. In SNL’s skit, the dad urges his daughter to “Be careful, OK?” as she climbs into a rough-terrain vehicle with three heavily armed, scraggy-bearded jihadi types. “ISIS. We’ll take it from here, Dad,” is the tagline.
Detractors argue that the radical Islamist group’s atrocities are too heinous, and too freshly carved into our collective psyche, for the comedy treatment. They believe the parody is offensive, or at least in bad taste. Defenders applaud SNL’s bold decision to court controversy in its quest for laughs. (This camp includes Arsenio Hall, who tweeted that the sketch was “#hilarious.”)
Personally, I wouldn’t use the word “hilarious,” even without the hashtag. Its savage satire will, however, get under your skin—and maybe even make your skin crawl. That’s a good thing. Western teenagers and young adults (like Jihadi John) who choose to join extremist groups only recently hit global headlines. We’re in new and unfamiliar territory, processing gut-wrenching details and struggling, as individuals and as a society, to understand.
That’s why the debate is so important. And so wonderful. We should never have to reach a “safe place” or stoop to group think as we parse provocative concepts. SNL is free to say whatever it wants, and viewers are equally free to express their agreement or take umbrage. Jousting in the marketplace of ideas, defending our opinions with fierce passion—that’s what America is all about. Or should be all about, at any rate.
Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Directors: Chris Groom, Stuart Brown
Copywriter: Brock Kirby
Art Director: Derrick Ho
Producer: Jeff Selis
Interactive Strategy: Reid Schilperoort
Strategic Planning: Andy Lindblade, Brandon Thornton
Media / Communications: Alex Dobson, Jocelyn Reist
Account Team: Alyssa Ramsey, Rob Archibald, Heather Morba, Ramiro Del-Cid
Business Affairs: Dusty Slowik
Project Management: Nancy Rea
Executive Creative Directors: Joe Staples, Mark Fizloff
Head of Production: Ben Grylewicz
Production Company: Biscuit Filmworks
Director: Steve Rogers
Executive Producer: Holly Vega
Line Producer: Vincent Landay
Director of Photography: Nicolas Karakatsanis
Editorial Company: Joint Editorial
Editor: Matthew Hilber
Post Producer: Leslie Carthy
Post Executive Producer: Patty Brebner
Visual Effects Company: The Mill
Visual Effects Supervisor: Tim Davies
Visual Effects Producer: Will Lemmon
Music / Sound Company: Barking Owl
Now everyone can have TV with all the extras, but without the price tag.
Advertising Agency: CHI & Partners, London, UK
Creative Directors: Micky Tudor, Jim Bolton
Art Directors: Gavin Torrance, Jimmy Hunter
Copywriters: Danny Hunt, Steve Deput
Illustrators: David Turfitt, Rob Swainson
Graphic Designers: Alex Lieven, Ray Loty, Louise Sloper
Now everyone can have TV with all the extras, but without the price tag.
Advertising Agency: CHI & Partners, London, UK
Creative Directors: Micky Tudor, Jim Bolton
Art Directors: Gavin Torrance, Jimmy Hunter
Copywriters: Danny Hunt, Steve Deput
Illustrators: David Turfitt, Rob Swainson
Graphic Designers: Alex Lieven, Ray Loty, Louise Sloper
Now everyone can have TV with all the extras, but without the price tag.
Advertising Agency: CHI & Partners, London, UK
Creative Directors: Micky Tudor, Jim Bolton
Art Directors: Gavin Torrance, Jimmy Hunter
Copywriters: Danny Hunt, Steve Deput
Illustrators: David Turfitt, Rob Swainson
Graphic Designers: Alex Lieven, Ray Loty, Louise Sloper
Advertising Agency: Wieden + Kennedy, USA
Executive Creative Directors: Joe Staples, Mark Fizloff
Creative Directors: Hal Curtis, Jeff Gillette, Antony Goldstein
Art Director: Gianmaria Schonlieb
Copywriter: Neil Ramanan
Director: Dante Ariola
Producer: Jennifer Hundis
DoP: Philippe Le Sound
Advertising Agency: McCann, New York, USA
Chief Creative Officers: Eric Silver, Tom Murphy, Sean Bryan
Executive Creative Director: Mat Bisher
Creative Directors: Jason Ashlock, Sean Labounty, Scott Cooney
Creative Director: Carlos Wigle
Production Company: Film Orange
Director: Tobias Perse
Producer: Jill Toloza
Executive Producer: Catherine Patterson
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