Mar
10
Mar
10
Old People in Streetwear
Posted in: UncategorizedLe photographe anglais Alex de Mora a toujours été plus fasciné par les mannequins âgés que par les jeunes. Il a cherché des modèles de plus de 60 ans pour un shooting, en collaboration avec Vice Magazine, et les a habillés dans un style streetwear. La styliste Kylie Griffiths, la set-designer Penny Mills, le coiffeur Sami Knight et la maquilleuse Lydia Warhurst l’ont aidé à faire correspondre les couleurs.
Mar
10
Nokia Taps Wired for Seven-Figure Content-Marketing Campaign
Posted in: Uncategorized
Nokia — the technology supplier, not the mobile phones — wants to remind you it still exists.
The Finnish company, which sold its phone business to Microsoft last year and makes most of its money from selling equipment to telecomm giants like Verizon and Sprint, is paying Wired magazine to produce an editorial-style website called MakeTechHuman that aims “to start a conversation about where technology is taking humanity.” Topics will likely include security, privacy and jobs.
The year-long, multi-million dollar campaign — which includes print ads and events — is “really both about showing that Nokia is still not just alive but strong and also contributing to resolving some big global issues,” according to Barry French, head of marketing and corporate affairs at Nokia, which marks its 150th anniversary this year.
Mar
10
Coca-Cola Overhauls Design In Europe, Makes U.S. Tweaks
Posted in: Uncategorized
Coca Cola Co. is making significant packaging design changes in several European markets that could set the stage for an overhaul in the U.S.
For now, the company has made modest changes stateside (above) that include flipping the Coca-Cola logo to read horizontally, rather than vertically.
Mar
10
Super Eco Jet Concept
Posted in: UncategorizedVoici un projet d’éco-jet commercial réalisé par OVIDesign. Baptisé le « AWWA Progress Eagle », ce concept imagine ce que sera le voyage en avion à l’horizon 2030. Le projet s’est donné la contrainte suivante : l’utilisation de technologies économiques et écologiques devront assurer qu’il n’y a aucune émission de contaminants.
Mar
10
Reflective Home with Mirrored Facades
Posted in: UncategorizedQuelques kilomètres à l’extérieur de Varsovie, Marcin Tomaszewski et son studio d’architecture Reform ont imaginé un logement qui semble flotter au milieu des arbres. Cette impression est permise grâce aux miroirs servant de façade à l’habitat. Un joli projet à découvrir dans la suite.
Mar
10
Honey Directly From The Beehive
Posted in: UncategorizedFlow Hive est une ruche dotée d’un système très simple permettant de récolter son miel directement à partir de la ruche. Le système puise le miel et le verse sur un bec relié à des récipients. La collecte de l’édulcorant naturel est moins difficile à la fois pour les apiculteurs et plus sûr pour leurs abeilles. Tous les apiculteurs qui ont testé l’appareil conviennent à l’unanimité de son bon fonctionnement.
Mar
10
Waving Aurora Borealis Light Installation
Posted in: UncategorizedAprès le Van Gogh Cycle Path, le designer hollandais Daan Roosegaarde a imaginé l’installation publique « Waterlicht », le 25 février, autour de la rivière Ijssel, pour l’Office des Eaux des Pays-Bas. Utilisant une technologie LED, le projet témoigne du pouvoir et de la poésie de l’eau en créant une aurore boréale virtuelle bleue avec des lignes de lumières ondulantes.
Photos by Daan Roosegaarde.
Mar
10
Everyday Object Set Design
Posted in: UncategorizedAlvaro Dominguez est un illustrateur et graphiste espagnole basé à Barcelone. L’artiste revisite des objets du quotidien qu’il met en scène de manière extrêmement ludique et créative. Les travaux digitaux d’Alvaro sont principalement publiés pour illustrer des projets éditoriaux comme Fast Company, The New York Times ou encore Adweek.
Mar
10
Total Quartz: Keep your engine younger for longer
Posted in: Uncategorized
Advertising Agency: BETC, Paris, France
Creative Director: Jérôme Galinha
Art Director: Jean-Michel Alirol
Assistant Art Director: Pierre Orizet
Copywriter: Dominique Marchand
Traffic: Léna Lebras
TV Producer: David Green
Production House: Wanda
Sound Production: Schmooze
Director: Keith Bearden
Mar
10
Energy Logic: Almost, 1
Posted in: Uncategorized
Ad campaign for Energy Logic, makers and distributors of waste oil heaters. Large garages have a lot of waste oil that needs to be discarded, but instead of having it removed at a cost to the garage, they can use it to heat their building. We felt using humor to communicate the idea of warmth in a category that is typically product focused instead of benefit focused would help our client stand out. It also let them show a little bit of brand personality. An island trip giveaway was created to coincide with the campaign.
Advertising Agency: Lewis Communications, USA
Creative Director: Robert Froedge
Photographer: John Fulton Photography
Brand Strategist / Copywriter: Gary Brandon
Designer: Jeff Porter
Account Coordinator: Jake Fagan, Caddis Interactive
Retouching: John Fulton Photography
Published: May 2014
Mar
10
Energy Logic: Almost, 2
Posted in: Uncategorized
Ad campaign for Energy Logic, makers and distributors of waste oil heaters. Large garages have a lot of waste oil that needs to be discarded, but instead of having it removed at a cost to the garage, they can use it to heat their building. We felt using humor to communicate the idea of warmth in a category that is typically product focused instead of benefit focused would help our client stand out. It also let them show a little bit of brand personality. An island trip giveaway was created to coincide with the campaign.
Advertising Agency: Lewis Communications, USA
Creative Director: Robert Froedge
Photographer: John Fulton Photography
Brand Strategist / Copywriter: Gary Brandon
Designer: Jeff Porter
Account Coordinator: Jake Fagan, Caddis Interactive
Retouching: John Fulton Photography
Published: May 2014
Mar
10
Energy Logic: Almost, 3
Posted in: Uncategorized
Ad campaign for Energy Logic, makers and distributors of waste oil heaters. Large garages have a lot of waste oil that needs to be discarded, but instead of having it removed at a cost to the garage, they can use it to heat their building. We felt using humor to communicate the idea of warmth in a category that is typically product focused instead of benefit focused would help our client stand out. It also let them show a little bit of brand personality. An island trip giveaway was created to coincide with the campaign.
Advertising Agency: Lewis Communications, USA
Creative Director: Robert Froedge
Photographer: John Fulton Photography
Brand Strategist / Copywriter: Gary Brandon
Designer: Jeff Porter
Account Coordinator: Jake Fagan, Caddis Interactive
Retouching: John Fulton Photography
Published: May 2014
Mar
10
Hillary Clinton Prepares to Address Her Use of Private Email as Secretary of State
Posted in: UncategorizedHillary Rodham Clinton has spoken at a handful of events since the report that she exclusively used a private email account at the State Department, but her lone public utterance has been a Twitter post.
Mar
10
Memo From France: Extramarital Dating Site Unsettles the Land of Discreet Affairs
Posted in: UncategorizedA provocative advertisement for a dating website geared to married women looking for affairs has spawned a backlash and a national debate.
Mar
09
Surreal Worlds by Vincent Bourilhon
Posted in: UncategorizedDe nature fantaisiste, Vincent Bourilhon est un photographe français basé à Paris. Depuis l’âge de 16 ans, l’artiste combine photographie et manipulation numérique pour des résultats incroyablement surréalistes qui invitent les spectateurs à se perdre dans des scènes d’un autre monde.
Mar
09
Viacom's Dauman: Restructuring Will Save Media Conglomerate $250 Million
Posted in: Uncategorized
Viacom’s ongoing realignment at its cable networks should be completed before April 1 and will save on the order of a quarter of a billion dollars, the media conglomerate said Monday.
Speaking to investors at the Deutsche Bank Media, Internet & Telecom Conference, Viacom President-CEO Philippe Dauman said he was “very pleased” with the way the re-org was progressing, adding that the “it will be largely done by the end of the month.” Mr. Dauman said the restructuring of the MTV Networks brands would result in a savings “in excess of $250 million, annualized.”
Over the last 30 days, Viacom has consolidated its music and entertainment networks — a collective that includes MTV, VH1, Comedy Central and Spike — under Doug Herzog and announced the departure of longtime MTV boss Van Toffler.
Mar
09
Randall Miller, Film Director, Pleads Guilty in ‘Midnight Rider’ Manslaughter Trial
Posted in: UncategorizedThe director pleaded guilty to involuntary manslaughter in the death of Sarah Jones, a camera assistant who was struck by a train during production of a movie.
Mar
09
TBWAMAL Reimagines Timepieces for Apple
Posted in: UncategorizedIn case you managed to maintain some sort of all-media blackout over the past 24 hours, you know that the introduction of the Apple Watch was the only important thing happening on planet Earth today.
Cupertino also debuted the first ad for the watch more than six weeks before it hits the shelves at your nearest Apple Store.
Like the company’s past campaigns, this one comes to us from TBWA’s Media Arts Lab unit. Here’s “The Watch Reimagined”:
This campaign is very similar to MAL’s work promoting the company’s most recent iPhone model in that it fetishes both the object’s sleek appearance and its varied, presumably life-altering functions.
The ad casts Apple Watch as an inevitability that will compel all tech-savvy consumers via the power of its own hype, but as perpetual late adopters we’re still not quite sure why we might want one.
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