Get Checked Omaha

Omaha Nebraska may be the quintessential heartland city. But it is also the city with one of the highest rates of STD’s in the country. To help create awareness about this issue, Serve Marketing teamed up with The Adolescent Health Project for Get Checked Omaha, an online resource for facts, prevention and help.

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The Adolescent Health Project "Chemistry" (2015) :30 (USA)

Anyone can get an STD, and this is especially true in Omaha, Nebraska which has an astoundingly high rate of STD’s for a city its size. And anyone can go to Get Checked Omaha for facts, prevention and more information.

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The Adolescent Health Project "Drama" :30 (USA)

Anyone can get an STD, including high school kids in Omaha, a city with one of the highest STD rates in the country. This id for the Adolescent Health Project, encourages people to visit Get Checked Omaha, for more information.

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The Adolescent Health Project "Volleyball" (2015) :30 (USA)

Omaha’s STD rates are one of the highest in the nation. This PSA targets teens in the area, and reminds them that any one can get an STD. Even all-star athletes. To learn more, go to Get Checked Omaha for more information.

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Thrillist CEO Ben Lerer: Publishers Must Find Revenue Sources Beyond Advertising


For Thrillist, remnant advertising is non-existent and ads aren’t sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business.

Continue reading at AdAge.com

Feng Shui Homes – The Ssangdalri House is Arranged According to Chinese Philosophy (GALLERY)

(TrendHunter.com) Rather than setting up a feng sui home practice as an afterthought of design, Hyunjoon Yoo Architects made this Chinese philosophical system integral to the architecture of this house. Historically,…

Black and White Couples Photography in Paris

Dans son livre French Kiss – A Love Letter to Paris, le photographe Peter Turnley a rassemblé des années et des années de photographies de couples croisés dans les bars, les troquets et les rues de Paris. Les clichés datent d’il y a 40 ans, tous en noir et blanc, et traduisent des moments de romances de cette capitale.

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Apple adapta comercial de fim de ano para Ano Novo chinês

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Para a maioria dos ocidentais, o ano se encerra em dezembro, quando a gente para para rever os nossos planos e se dispõe a fazer gentilezas uns aos outros.

No entanto, os chineses operam com um calendário um tantinho diferente, e em 2015 eles comemorarão a chegada do novo ano no dia 22 de fevereiro.

Atenta a essa parcela do público, a Apple adaptou a mesma história contada em “The Song”, do ano passado (veja abaixo), dessa vez trazendo personagens asiáticos (acima).

No filme de 1:30 minuto, a neta usa equipamentos Apple para fazer uma nova versão da canção “Forever Smiling”, que no disco antigo é cantada pela sua avó.

Dirigido pela chinesa Ann Hui On-Wah, o filme não é um original para o público chinês, mas ao menos se preocupa em adaptar a história ao máximo possível.

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ESPN SportsCenter "Sharks" (2015) :30 (USA)

Now it can be revealed who the Super Bowl dancing sharks really were. And of course, they had no idea what people thought of their dancing abilities. Lolza

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Instagram "Loop videos" (2015) :23 (UK)

Barbour partnered with Instagram to show off their new looping video feature, which shows how looping on Instagram differs from Vine looping. Barbour, that countryside fashion brand, leapt at the chance to post all kinds of loops relating to the weather and whatnot.

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Advertisers Spend Big for YouTube Views of Super Bowl Ads


Listen up, Oscar advertisers. Those YouTube views of ads on big events often thought of as free can cost actually plenty, according to a study of Super Bowl advertising from Google preferred marketing developer Strike. The study, however, found there’s a big gap between advertisers who get almost all their online views free and those who pay dearly.

By one way of looking at it, advertisers paid more to get online video views for their Super Bowl content on YouTube, at least through early Feb. 9, than to buy ads on the game itself at least on a cost per thousand basis. (Yes, they are still paying for YouTube views of Big Game ads). Through today, advertisers spent $19.3 million for more than 311 million YouTube views of their Super Bowl content, 195 million of them paid, according to Strike estimates. That comes to a CPM of more than $62, vs. around $39 for a 30-second spot on the Big Game this year.

Strike CEO Patrick McKenna hastens to note that by a broader measure of total impressions, including videos that started but were stopped by users short of 30 seconds, YouTube remains considerably cheaper than the Super Bowl. YouTube doesn’t charge for those impressions, which numbered more than 800 million through Feb. 9 and brought the CPM under $17 for total impressions according to Strike.

Continue reading at AdAge.com

Ed Sabol, NFL Films Founder, Dies at 98

Mr. Sabol and his son marshaled exquisite photography, rhapsodic music and poetry to elevate pro football to the realm of myth.

Top 100 Art & Design Concepts in February – From Wearable Multi-Tools to Hipster Logo Generators (TOPLIST)

(TrendHunter.com) If there’s one word to sum up the most popular February 2015 art and design ideas, it’s experimentation. From creative play with unusual objects like shoelaces and paper to the…

Top 100 Food Ideas in February – From Fairy Tale Confections to Fried Chicken-Wrapped Hot Dogs (TOPLIST)

(TrendHunter.com) Winter is a conflicting time of the year when it comes to food and that conflict is addressed in the top February 2015 food trends. While it is only natural for people to gravitate towards hot…

100 Boozy Whiskey Gifts – From Telling Tipping Tumblers to Boozy Pancake Syrups (TOPLIST)

(TrendHunter.com) There is nothing better than a list of whiskey gifts to fuel one’s need for the boozy beverage. If you’re looking for a present for a whiskey lover, then look no further. A whiskey…

Glowing Moon Sculpture

New Moon est la quatrième sculpture lumineuse conçue par les artistes Caitlind R.C. Brown et Wayne Garrett, après leurs projets Solar Flare et Cloud. Cette oeuvre interactive a été installée deux fois à Lexington (Kentucky). Elle est faite de 5500 ampoules grillées données par la communauté et imite les différents cycles de la Lune grâce à un tourniquet que les spectateurs peuvent tourner.

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HTC eyes innovation shake-up with new CMO Idris Mootee

HTC has handed the CMO role to newcomer Idris Mootee, whose background lies in innovation and design as well as marketing.

California Lotto "It's all yours" (2015) :30 (USA)

Whole enchilada, ball of wax and shebang are just some of the names you can call the dough you win with a taxes-paid California Lotto scratcher. Seeing as how the taxes in Cali are out of sight, I might just have to pick one of these babies up.

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Omnicom Boosts Net Income 11.4% to Over $1 Billion in 2014


Omnicom, the second largest agency holding company, posted a strong second half of the year after its planned mega-merger with Publicis Groupe was called off in May.

For the full year, worldwide revenue grew 5% to $15.3 billion, while organic revenue was up 5.7%, and net income passed the $1 billion mark, with an 11.4% increase to $1.1 billion.

The holding company nearly doubled its 2013 full-year revenue growth of 2.6%, according to the company’s last full-year report.

Continue reading at AdAge.com

Lay's Taps Mobile App Yo to Promote 'Do Us a Flavor'


As it seeks to build buzz for its next “Do Us A Flavor” contest, Lay’s has struck partnerships with Google, Food Network and SundanceTV. But in addition to those well-known entities, the PepsiCo-owned brand has also tapped an unlikely, and lesser-known, partner: start-up mobile messaging app Yo.

Yo launched last year, primarily allowing users to send their contacts one message: “Yo.” Plenty of media companies have signed on since — including MTV and USA Today — and typically use the service to push out news and content. But Yo has failed to break through in a major way with consumer product brands, and one recent partnership with Motorola did not go so well (see below).

But Lay’s is willing to give Yo a try. “We’re always looking for new and different ways to engage with fans around the ‘Do Us A Flavor’ contest. We’re excited to see how fans respond to our presence on the Yo app,” Tina Mahal, senior director-marketing at Lay’s, said in a statement.

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