Hasta La Creative!

Advertising Agency: Brand Webbing, Netherlands

Advertising Agency: ANR BBDO, Sweden
Creatives: Andreas Lonn, Stephanie Moradi
Account Director: Pontus Karlsson
Account Manager: Maria Fager
PR: Camilla Westman, Channa Rogsten
Planner: Anna Jensen
Graphic Design: William Bjornstjerna
Production company: Callboy, Lief Productions, Inc.
Director: Igor Zimmermann
Producers: Sofia Bjorkman, Nils Ljunggren
Branded Content Distribution: BeOn (AOL Networks)
Music: Marcus Price
Vocals by: Marcus Price & Ana Diaz

The epic milestione of the 30th edition of the prestigious Barclays L’Atelier Art Competition was launched by an elaborately staged ruse at Strauss & Co. Fine Art Auctions where Stephan Welz and a team of ‘professionals’ portended to unveil the future of fine art: an automated art-making machine. The reaction amongst the art media crowd slowly changed from amazement to disbelief and then to down-right hostility at the prospects that this idea posed, before the campaign for this year’s L’Atelier was unveiled: Art doesn’t need technology to survive. Art needs people. Art needs artists. Art Needs You. This is also the first year that the competition will spread its roots beyond South Africa as we invite young artists from Botswana, Zambia, Ghana and Kenya to enter.

Advertising Agency: The Jupiter Drawing Room, Johannesburg, South Africa
Creative Partner: Tom Cullinan
Creative Director: Dana Cullinan
Art Director: Kerryn-Lee Maggs
Copywriter: Cameron Fraser
Designers: Kerryn – Lee Maggs, Thabang Lehobye
Illustrator: Am I Collective / Disko
Agency Account Directors: Zola Thekiso, Ntloteng Manale
Agency Producers: Nicola Berry, Manuel Cardoso Lopes
Production House: Ministry of Illusion
Events Company: Enterprise Republic
PR: Tarryn Fritz
Additional credits: Fireworx / Paul Schmidt
Published: February 2015

The epic milestione of the 30th edition of the prestigious Barclays L’Atelier Art Competition was launched by an elaborately staged ruse at Strauss & Co. Fine Art Auctions where Stephan Welz and a team of ‘professionals’ portended to unveil the future of fine art: an automated art-making machine. The reaction amongst the art media crowd slowly changed from amazement to disbelief and then to down-right hostility at the prospects that this idea posed, before the campaign for this year’s L’Atelier was unveiled: Art doesn’t need technology to survive. Art needs people. Art needs artists. Art Needs You. This is also the first year that the competition will spread its roots beyond South Africa as we invite young artists from Botswana, Zambia, Ghana and Kenya to enter.

Advertising Agency: The Jupiter Drawing Room, Johannesburg, South Africa
Creative Partner: Tom Cullinan
Creative Director: Dana Cullinan
Art Director: Kerryn-Lee Maggs
Copywriter: Cameron Fraser
Designers: Kerryn – Lee Maggs, Thabang Lehobye
Illustrator: Am I Collective / Disko
Agency Account Directors: Zola Thekiso, Ntloteng Manale
Agency Producers: Nicola Berry, Manuel Cardoso Lopes
Production House: Ministry of Illusion
Events Company: Enterprise Republic
PR: Tarryn Fritz
Additional credits: Fireworx / Paul Schmidt
Published: February 2015

Get some rest from the internet.

Advertising Agency: Mark+, Pelotas, Brazil
Production: Carma Social Interventions
Creative Directors: Ramon Ballverdú, Thomaz Ballverdú
Published: February, 2015

App: https://itunes.apple.com/us/app/reflections-x-ray-ban/id944218381?mt=8

Advertised brand: Ray-Ban
Advert title(s): Reflections
Headline and copy text (in English):

Ray-Ban x Reflections: Ray-Ban reflects your personality.

Reflections lets every selfie tell a story and translates Ray-Ban’s contemporary lifestyle into an inspirational visual universe. Shoot, edit and share unique double exposure pictures using your mobile’s front and back facing camera. Bringing the front-back selfie to new heights.

Advertising Agency: Gents, Ghent, Belgium
Creative Director: Tim Helsen
Art Director: Martijn Leenaers
Copywriters: Tim Helsen, Sander Vanermen
Digital designers: Simon Pertz, Thomas Heylen
Mobile Developer: Thomas Heylen
Web architect: Diederik Van Hoorebeke
Account Director: Leen Van der Mijnsbrugge
Account Co-ordinator: Magali Deckers
Published: February 2015