Hasta La Creative!

Confectionery giant Mars has promoted VP UK marketing, Michael Magee as marketing chief for Europe and Eurasia; UK strategy director Michele Oliver will replace him.

Skoda is using virtual reality in an outdoor campaign at London Waterloo station this week, as it seeks to engage consumers by enabling them to customise a Skoda Fabia.

We are all storytellers now, aren’t we? Alex Hesz, the digital director of Adam & Eve/DDB, begs to differ.

O estúdio de animação Pixomondo, um dos responsáveis por criar os dragões na série “Game of Thrones”, liberou imagens do processo de produção da quarta temporada. A primeira cena mostra Drogon recostado no colo de Daenerys, enquanto Rhaegal e Viserion voam por perto. Também vemos outras cenas dos dragões se alimentando.

No vídeo, podemos ver as etapas de modelagem e animação de cada cena, desde Emilia Clarke interagindo com uma almofada verde até dar vida aos temíveis dragões da herdeira dos Targaryen. Até quem não é fã da série vai curtir!

Post originalmente publicado no Brainstorm #9
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Lately there has been a lot of chatter about eyeballs. I’m not talking about creating a vertical in optometry. Rather, there is growing anxiety among advertisers over how to reach elusive customers and prospects.

It’s all about getting messages in front of the right eyeballs. That’s why What’sApp fetched $19 billion, and dozens of other platforms have sold for such eye-popping premiums. They have the eyeballs advertisers want.

And the task of finding the most desired pupils/retinas is more daunting than ever. Think about the dynamic that media planners used to face: They’d analyze a handful of media options and allocate funds to create a smart level of awareness for a brand. Piece of cake. Today, the choices of media are seemingly endless and everywhere. You can place ads on everything from print to pre-roll video, with the majority of dollars moving to mobile, as they should. That’s where the eyeballs are.

Continue reading at AdAge.com

A funny thing happened during the Super Bowl. A-B InBev’s Budweiser ran a really good ad that didn’t involve puppies and horses. Oh, sure, that Clydesdale ad was supercute (even if the music stank), but it was the brand’s “Brewed the Hard Way” that showed the King of Beers taking off the gloves and cracking some hipster skulls.

Budweiser is a “macro beer” and it’s not brewed to be “fussed over.” Nope. It’s for drinking by secure men and women who aren’t concerned with image (or complex flavors). “Let them sip their pumpkin peach ale,” read the ad copy.

But in the wake of the game, a lot of those consumers, even in the ad industry, were crying into their pumpkin peach ale rather than sipping it.

Continue reading at AdAge.com

Tesco, Audi and Samsung are among a number of brands that are using Valentine’s Day as a hook for consumers’ attention.

Before you start dismissing virtual reality as the stuff of gamer nerds, or the next Second Life, think again. In the last month alone, top creators from the entertainment and ad worlds and major tech companies have begun showing their willingness to invest significantly in this new form of storytelling to help ensure the medium will flourish and evolve.

At the Sundance Film Festival, which concluded Feb. 1, director Chris Milk, known for his expertise in working with new technologies, and production vets Patrick Milling Smith and Bryan Carmody, announced the launch of VRSE Works, a production company devoted to experiences in the VR space. Framestore launched a studio dedicated solely to VR and immersive content. Digital production company Unit9 opened Unit9 VR after creating virtual reality projects for 5gum and wireless company O2.

Tech and electronics companies are also pushing aggressively into the space. Samsung heavily promoted its Gear VR headset at Sundance’s New Frontiers program. Facebook’s Oculus Rift launched its Oculus Story Studio and premiered its first film, “Lost,” a five-minute short directed by former Pixar animator Saschka Unseld. Google also unveiled its cardboard VR viewer, which consumers can either build for themselves or purchase for just a few dollars. Samsung’s Gear VR headset carries a $300 price tag, by comparison. Sony has yet to unveil its Morpheus VR headset, but once it does, it could potentially bring VR to the 10 million households that already own the company’s game systems.

Continue reading at AdAge.com

John Frieda, the hair care brand founded by the eponymous celebrity stylist, is launching a global campaign.