Hasta La Creative!

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Under Armour is adding an A-list actor to its marketing roster while invoking a Greek philosopher and a literary giant for a new global campaign. The 19-year-old company says will be its biggest ad effort to date.

The campaign, called “Book of Will,” channels Aristotle and Shakespeare in a pair of TV spots narrated by actor Jamie Foxx. One of the ads features Under Armour endorser and NBA star Stephen Curry, while another spot features a pair of track-and-field athletes.

The campaign, which was created in-house, puts a new twist on the brand’s “I Will” tagline, which is meant to convey an underdog mentality fueled by a relentless will to succeed. The effort also marks the beginning of a new partnership with Mr. Foxx, whom Under Armour Senior VP-Creative Steve Battista described as a “creative partner.” He said Mr. Foxx helped write the ads.

Continue reading at AdAge.com

• Read more about Emirates NBD “Let’s see things from a new perspective” (2015) 4:29 (UAE)
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D’un oeil expert, Ian Plant capte l’époustouflante beauté de la nature et révèle les secrets de paysages lointains par des images uniques et poignantes. En se focalisant sur les textures, les lumières et les formes, l’artiste nous invite pour un voyage aux quatre coins du monde, à découvrir dans notre galerie.

Kraft Foods Group Chief Marketing Officer Deanie Elsner is leaving the company at the end of the month as part of a management overhaul orchestrated by new CEO John Cahill.

The maker of big food brands like Oscar Mayer, Planters and Jell-O said Jane Hilk, executive VP and president for enhancers and snack nuts, will serve as interim CMO while the company launches a search for a permanent replacement. The change comes after Mr. Cahill was named CEO in late December, replacing Tony Vernon. Analysts have speculated that the surprise CEO change could signal that Kraft might put less emphasis on marketing and focus more on cost cutting.

In a Thursday statement announcing the executive changes, Kraft said “marketing remains critically important to the company and will move closer to the business operations, in order to sharpen focus and more effectively ignite brand rejuvenation.” The company added that “a senior marketing executive will be named in due course to continue developing and enhancing Kraft’s marketing capabilities.” The new CMO will report to George Zoghbi. He had been vice chairman for operations, R&D, sales and strategy but was named chief operating officer as part of Thursday’s moves.

Continue reading at AdAge.com

This week, the Ad Council is hiring a director of national accounts, and LaPlaca Cohen is looking for a media planner/buyer. 24 Seven needs an creative copy director, while EquancyNo11 is seeking an art director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

• Director of National Accounts The Ad Council (New York, NY)
• Media Planner/Buyer LaPlaca Cohen (New York, NY)
• Creative Copy Director 24 Seven (New York, NY)
• Art Director EquancyNo11 (New York, NY)
• Creative Assistant Viacom Velocity (New York, NY)

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Pinterest is reportedly working on getting into the e-commerce game by offering a “Buy” button that would let users purchase “pinned” items without leaving the site or app.

Re/code first reported the move, saying it could happen this year and noting that it’s been expected for some time:

Currently, Pinterest’s 70 million monthly visitors use the service to save and share images of things like recipes, furniture, food and clothing. But since Pinterest burst onto the scene several years ago, industry observers, analysts and users have been waiting for the day that it would transform itself from a digital corkboard into a digital mall.

Continue reading at AdAge.com

O fotógrafo Michael Paul Smith é um fã de carros antigos em miniatura e um perfeccionista. Ele é o criador de Elgin Park, uma cidade fictícia que existe apenas em fotografias que parecem ter sido tiradas entre os anos 20 e 60.

Utilizando uma ilusão de ótica chamada perspectiva forçada, Smith alinha os carros em miniatura, cenários incrivelmente detalhados feitos à mão e lugares reais para dar a impressão de que todos os objetos estão na mesma escala de tamanho. Assim, ele consegue criar fotografias que parecem perfeitas reproduções de fotos da época, nos transportando para um lugar que nunca existiu, mas poderia muito bem ter existido.

Além do pequeno documentário acima, também é possível ver mais fotos de Elgin Park no Flickr do fotógrafo.

Post originalmente publicado no Brainstorm #9
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L to R: Hannah Fishman, Yael Cesarkas, Chris Brown, and Joel Nagy

The “big changes” promised by DDB New York back in November keep coming.

After naming Icaro Doria of W+K São Paulo as its chief creative officer last month, the agency has hired another top creative and a couple more new staffers.

Hannah Fishman will be group creative director and content director. As if to further prove that agencies across the board now fish in the same talent pond, she joins DDB from PR giant Edelman, where she spent more than six years as a VP/creative director. During that time, she worked on digital campaigns for clients such as Samsung, Dove, AXE, and Pfizer.

Her career trajectory is unlike that of other creative directors: before moving into the agency world, she held design positions at Everyday Health, Borders, and the DaimlerChrysler Corporation.

She also doesn’t seem to maintain an online portfolio…

In addition to Fishman, the agency hired Yael Cesarkas as planning director and Joel Nagy as director of digital innovation.

Cesarkas most recently spent nearly four years in planning at R/GA — she joined the shop as senior brand planner and was promoted to associate planning director last January. Cesarkas, who perpetual crank George Tannenbaum calls “everything a planner should be,” will primarily work on strategy for the ExxonMobil account.

Nagy, who has a software background, will specialize in “the development of digital solutions” for DDB clients. Past roles include that of tech director at KBS+ and iris worldwide.

All three will report to the “new leadership team” of Doria and Chris Brown, the former CEO of DDB Australia who moved stateside back in June.

The agency’s most recent work was this ad promoting the NBA All Star Game in New York; expect to see more campaigns soon.