Dignity Health: Heartbeat Symphony
Posted in: Uncategorized
see the work at https://www.heartbeatsymphony.org
Recent heartbeat-reading technology from MIT utilizes web cams to monitor the changes in blood flow to a user’s face, which are imperceptible to the naked eye, to create a web experience that then turns this approximate heartbeat into music. A video sequencer then pairs the users customized piece to footage of musicians playing their heart’s music in real-time. In other words, users add their heartbeats and find out which instrument is a match – it could be a piano, violin, or even a French horn, and their music gets incorporated into the “Heartbeat Symphony.”
Advertising Agency: Eleven, USA
Creative Director: Margie Chidley
Digital Creative Lead: Enrique Camacho
Senior Copywriter: Catherine Lennon
Junior Art Director: Wood Simmons
Business Director: Julie Nash
Account Supervisor: Madison Gargan
Director of Digital Production: Michael Phillips
Senior Digital Producer: Eryn Lovich
Broadcast Producer: Lindsay Fa
Project Manager: Danielle Casey
Director of Social Media: Maura Tuohy
Community Strategist: Ki Rubin
Activation Strategy Director: Fiona Su
Group Media Director: Clay Eichner
Production Partners: Acne Production, Dinahmoe
Music Production Partners: Miles Kennedy for Jingle Punks
