Titus Kaphar est un artiste américain basé à New York. Il coupe, plie, sculpte et mixe le travail de peintres classiques et de la Renaissance afin de créer des jeux formels et des nouvelles histoires autour de l’oeuvre détournée. Son travail est actuellement visible à la Galerie Jack Shainman pour une exposition intitulée « Drawing The Blinds ».
O United Nations World Food Programme – ou Programa Mundial de Alimentação da ONU – estima que atualmente 805 milhões de pessoas são vítimas da fome ao redor do mundo. Isso significa quase um sétimo da população mundial não tem o que comer. No dia a dia, a gente costuma se esquecer de que estas pessoas têm nomes, histórias, sonhos como todos nós.
É aí que entra a campanha 805 Million Names, que usa uma personalidade pela qual muita gente torce e presta atenção para lembrar as outras 805 milhões que ninguém sabe que existe. Jogador do Paris-Saint-Germain, Zlatan Ibrahimovic está ajudando a “dar voz” às vítimas da fome tatuando 50 nomes de desconhecidos em seu corpo.
As tatuagens, assim como a explicação do que as motivou, foram reveladas durante o jogo contra o Caen no último sábado.
Amado ou odiado, não importa. Ao participar dessa campanha, Ibrahimovic merece todo o nosso respeito.
A criação é da ANR BBDO.
Post originalmente publicado no Brainstorm #9
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Category: Career Oxygen
Summary: Being in the right work environment is as critical (if not more) to enjoying your work and being successful at your job than any other component to consider. It is so important, yet many people are not in a work environment that allows them to thrive and be fulfilled. Moreover, half of the clients I work with are actually in the right role or in a job that truly is a fit for them, but their work environment is not a fit. They’re miserable.
The Guardian’s native ads division, Guardian Labs, has already rejected a “fair number” of brands during its first year of operations because they do not fit with the newspaper’s ethos.
Morrisons’ loyalty card Match & More is sponsoring Saturday Night Takeaway as the retailer looks to drum up signatories to the scheme.
Ben Milligan, a planning director at Wieden & Kennedy, has joined Iris as its group planning director.
Inter Milan has appointed Somethin’ Else to overhaul its approach to content and help connect with fans across the world.
“What else can we get into?” That’s the first question new management asks itself when it takes over a company.
Johan de Nysschen, Cadillac’s new president, has been on the job just five months and has found many possibilities.
Two in particular. A small crossover SUV and an entry-level car priced below the Cadillac ATS. Both vehicles are included in a $12 billion, multi-year capital-expansion plan.
Go to any sporting event or concert and look around you. You’ll see dozens, if not hundreds, of fellow spectators staring at their smartphones. They’re holding their devices up to take videos or photos, or holding their devices down to text or tweet. These people are not living in the moment, experiencing the event that they paid to see; rather, they’re focused on the same devices that they look at in any other place, at any other time.
In light of this, Snapchat is, in a way, rather refreshing. Sure, it’s still device-dependent, but the fleeting nature of Snapchat posts echoes the blink-and-you’ll-miss-it aspect of real life. Snapchat users — most of them young digital natives — are conditioned to take in what they can, knowing that it will be gone tomorrow. In a way, it’s an experiential platform that encourages users to pay attention now so they’ll remember something later. And that’s why I did not greet the news last month that Snapchat would charge advertisers a reported $750,000 for one day’s worth of (disappearing) ads with nearly as much skepticism or incredulity as any of my peers in the advertising world.
The very nature of ads on Snapchat is that they will behave just like regular posts on the platform. They will disappear, yes, but they will only disappear once they have been seen. That users can’t return to the ad later sends the same in-the-moment imperative to them that their friends’ posts do: Look at this now, or never see it again. The disappearance doesn’t matter once the impression has happened.
Oakley’s global network of athletes is at the heart of a new global brand push for the sports eyewear and apparel brand, themed “One Obsession,” that aims to rally people around their passions, athletic or otherwise.
Oakley’s attempt to connect athletes with consumers in a more meaningful way marks a new approach for the brand. “Our business has become much more complex and much more global,” said David Adamson, senior VP-marketing.
“We’re in a unique position to facilitate conversations among athletes — professional and non-professionals — in a way that is quite privileged,” he added.
Lors de la conception du design d’espace de l’agence de pub Leo Burnett à Moscou, Nefa Architects a rendu hommage à son fondateur en érigeant dans le hall d’accueil de l’agence une grande sculpture en forme de lunettes à l’image de celles qu’il avait l’habitude de porter. À découvrir.
House of Fraser has signed up to become the title sponsor of the British Academy Television Awards, building on an existing partnership with the British Academy of Film and Television Arts (BAFTA).
ISBA s Annual Conference has a reputation for stimulating discussion and providing insights on the key issues impacting the world in which you operate.
This year, the powerful line-up will discuss topics in the three key areas of the ISBA remit. In addition to covering developments on the regulatory front, the conference will focus on a number of key media issues and opportunities in the online space. We ll also look at some key challenges in the client-agency relationship, and how these might be addressed going forward.
Our agenda features some of the industry s most sought after speakers, including: Daryl Fielding, Director of Brand Marketing, Vodafone UK, discussing VUCA (Volatility, Complexity, Complexity and Ambiguity); and Guy Parker, Chief Executive, The Advertising Standards Authority, sharing the ASA s refreshed strategy.
Find out more here
InterContinental Hotels Group has today launched “secrets in the city”, a campaign to promote its new Insider Experiences service in cities around the world.
Volkswagen positions itself as the saviour of SMEs in a TV campaign for its commercial vehicles division.
From Dove to Guinness to The Guardian, some brands have surprised us by creating ads that teach wisdom and life lessons and we’ve picked eight of the best.
Dans cette série de peintures, l’artiste Yvan Favre représente des femmes pensives, méditatives, vacant à des occupations quotidiennes telles que la lecture, le bain ou un simple voyage en train. Il retranscrit avec brio les émotions de ces femmes en portant une attention particulière à l’atmosphère qui règne autour d’elles. À découvrir dans la suite.
Sound has a huge impact on the effectiveness of marketing, says Russell Jones, creative director and co-founder of Condiment Junkie, but marketers aren’t listening.
Publicis Groupe is to move its VivaKi programmatic buyers into its media agencies, so that they sit alongside the traders in other disciplines.
In our latest ‘Bums on Seats’ video offering advice from the UK’s leading marketers, we speak to senior marketers Sara Holt (BBC Worldwide), Steve James (formerly Tesco Mobile) and Matthew Walls (Hotels.com)
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