Hasta La Creative!

Doner was lead creative agency on the latest campaign for ADT, which also saw the brand work with SapientNitro and Mediacom.

The campaign is built around two 60-second broadcast spots starring Ving Rhames which launch today, entitled “Home Automation Makes Your Smart Home a Safe Home” and “ADT Home Security is Always There.” In the former, Rhames acts as the personification of the brand (sort of Allstate’s “Mayhem” in reverse), acting as “both the big brain at the center of your peace of mind and the big muscle to keep the peace.” The spot focuses on features such as smart controls and remote access for lights, thermostat and locks — or, as Rhames puts it, “You know, Space Age stuff.” In “ADT Home Security is Always There” Rhames demonstrates the omnipresence of ADT security by acting as a 24/7 bouncer for a residence, which, it turns out, comes in handy.

“Ving is the ideal personification of ADT, representing a sense of strength and confidence that can only come with the experience of 140 years in business,” said David DeMuth, co-CEO and president of Doner, in a statement. “What’s more is that Ving also represents the other side of ADT – the side with leading, connected technology. He has brains and brawn, and when it comes to protecting your home, family and business, consumers want both.”

HBO’s “Last Week Tonight With John Oliver,” which previously went after pharmaceutical marketing and native advertising, had a question Sunday night about SI’s annual newsstand smash.

Continue reading at AdAge.com

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San Francisco agency Eleven worked as lead creative agency on a new brand campaign for Oakley (who have not currently selected a creative AOR), which leans heavily on the brand’s roster of professional athletes.

Entitled “One Obsession,” the campaign focuses on the type of intense passion necessary to succeed at professional sports and extends that mindset to any endeavor which viewers obsess over. “It’s really a call to action for people to live their obsession,” David Adamson, senior vice president of marketing at Oakley, told AdAge. “We’re trying to create a platform for consumers and athletes to facilitate a conversation around that.”

At the center of the campaign is an online spot featuring recently traded (to the Padres) outfielder Matt Kemp, surfer Gabriel Medina, skateboarder Eric Koston, cricket player Virat Kohli and cyclist Mark Cavendish. Non-professional athletes are also featured in the ad, which explores each athlete’s personal obsession as inspiration for their success through a series of short scenes, ending with the “#LiveYours” tagline. In addition to the full-length version above, there are also 15 and 30-second versions running online. Later in the year, Oakley will run additional videos exploring each athlete’s story in-depth. A print campaign featuring the same athletes will support the effort, along with outdoor, live events and retail activation. The global campaign will span some 22 countries.

Following the death of Steve Strange, the lead singer of 1980s pop band Visage, Scott Knox, the managing director at the Marketing Agencies Association, explains why adland should learn from his spirit of creative abandonment.

Zlatan Ibrahimovi? associe son nom au « Programme Alimentaire Mondial » dans une action humanitaire visant à aider les 805 millions de personnes dans le monde qui souffrent de la faim. Pour l’occasion, Zlatan a été tatoué temporairement de 50 noms dessinés par Tyrsa et Martin Schmetzer. Le film ci-dessous a été réalisé par Gustav Johansson, sur une bande son de Jónsi.

Mehran Naghshbandi est un photographe basé à Sanandaj en Iran. Au fil de ses séries, il dépeint des paysages brumeux en se focalisant sur de petits détails poétiques où il alterne entre clichés d’une intense clarté et d’autres d’une profonde obscurité. À découvrir dans la galerie.

Filmes, seriados, novelas, livros e músicas nos ensinaram formatos narrativos que influenciam nosso jeito de contar nossas histórias pessoais. Adicione os meios de distribuição digitais interativos mediando a interação social e temos o quê? Uma sociedade que oferece uma versão romanceada de sua vida, enquanto consome as histórias das vidas dos outros.

Zing! traz os jornalistas Alexandre Maron e Luciana Obniski discutindo cultura pop como se fosse… Bem, como se fosse coisa séria. Porque, para eles, é. São conversas profundas sobre assuntos aparentemente banais.

Ouça!

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The Sunday Times is promoting its inaugural film and screen season with a series of minimalist posters giving readers an insider’s guide to film – quite literally.