Hasta La Creative!

Amid fierce competition from smart-home devices, ADT is looking to reinforce its home security credentials.

In its new national advertising campaign unveiled this week, actor Irving “Ving” Rhames impersonates an ADT security system. The actor, who has built a macho image starring in movies such as the “Mission Impossible” series and “Pulp Fiction,” stands, motionless in front of a house despite severe weather. He only moves to chase burglars away, saying, “If I were you, I’d turn around.” The home security firm is planning three commercials featuring Mr. Rhames.

“What we wanted to do is personify the brand,” said ADT’s Chief Marketing Officer Jerri DeVard. “By personification, we could show you all the things we can do and reinforce that we will always be there.”

Continue reading at AdAge.com

Half of all UK ad spend will be spent on digital for the first time this year, in what has been described as “seminal moment in the history of the ad industry”.

Stephen Hawking and other scientific luminaries who have warned against the dangers of artificial intelligence are out of touch, according to Kevin Ashton, the entrepreneur who came up with the term ‘internet of things’.

Há alguns dias, a gente mostrou aqui no B9 uma animação que a Buck produziu para comemorar os 11 anos do Facebook, destacando a importância de se cultivar amizades. Pelo mesmo caminho segue a série de filmes disponibilizada recentemente no canal da rede social no YouTube.

Our Friends, Friend Request e Girl Friends são grandes apanhados daqueles momentos que a gente compartilha com as pessoas que escolhemos para fazer parte de nossas vidas. Os comerciais mostram que há diferentes tipos de amizades, que surgem logo de cara ou que levam mais tempo para se firmar.

Vale o play.

Post originalmente publicado no Brainstorm #9
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Unilever

A little goes a long way.

Advertising Agency:DLKW Lowe, London, United Kingdom
Creative Director:Dave Henderson, Richard Denney
Art Director:Lovisa Silburn, Amber Casey
Copywriter:Lovisa Silburn, Amber Casey
Photographer:James Day

When most people think about insurance they don’t think about great customer service and a good deal: they think about being ripped off. For most, insurance is a necessary hassle, but marketing chief Mark Evans wants people to re-imagine Direct Line as a “fixer”.

Krispy Kreme has apologised for promoting “KKK Wednesdays”, after Facebook followers pointed out that “KKK” is an abbreviation for the Ku Klux Klan.

La célèbre photographe polonaise Justyna Nerying est l’auteur de la série « Childhood Lost » : une collection de portraits représentant des enfants habillés à la manière des protagonistes des peintures hollandaises classiques. Ces enfants aux regards puissants sont vêtus de vêtements médiévaux d’adultes qui les confrontent à la perte de leur innocence. A découvrir.

Troubled grocer Tesco has appointed Dixons Carphone’s John Allan as its new chair, ending months of speculation.

The Telegraph has labelled former senior journalist Peter Oborne’s allegations about the paper’s allegiance with HSBC as “full of inaccuracy and innuendo”.