Hasta La Creative!

J.C. Penney is returning to the Oscars for the 14th year in a row — this time with seven spots and a second screen game to engage viewers during the broadcast.

The game, called “Oscars Play to Give,” is loaded with potential Academy Awards moments. When they happen live, users tap the squares that represent each moment to earn points and generate a donation from J.C. Penney to one of three charities: Share Our Strengths’ No Kid Hungry campaign, Boys and Girls Club of America and DoSomething.org.

“With more and more people engaging online during live events, we were looking for a fun way to engage our customers and drum up some great support for our J.C. Penney charity partners,” said a J.C. Penney spokeswoman, adding that the second screen game is a first for the retailer.

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River Island will show off its new Design Forum x Jean-Pierre Braganza range through Google Cardboard, the DIY virtual reality headset.

They create hype with their new launches, push boundaries with innovative campaigns, know how to speak to Millennials: trainer brands like Nike, Adidas and Vans are leading the way when it comes to marketing and products.

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Advertising Agency:Inbrax, Santiago, Chile
Chief Creative Director:Pancho Gonzalez
Executive Creative Director:Pancho Gonzalez
Creative Director:Cesar Ojeda
Art Director:Cesar Ojeda
Copywriter:Pancho Gonzalez
Account Director:Carolina Pinheiro
Illustrator:Cesar Ojeda

Pensée par le studio Thaïlandais Supermachine, cette structure labyrinthique en pierre rouge a été érigée du côté de la plage de Bang Saen. Idéale pour un jeu de cache-cache, la structure dispose de plusieurs escaliers menant vers différents poles. Cette étonnante architecture est à découvrir à travers de très belle images dans la galerie.

Under Armour has enlisted the help of professional athletes, including Welsh rugby union fullback Leigh Halfpenny, to launch a social media campaign challenging fitness enthusiasts to push themselves further.

The number of mergers and acquisitions in the marketing services sector reached a seven-year high in 2014, according to a new report.
In its annual review of M A activity, the consultancy Clarity found that global ad groups completed 132 deals in 2014, up 14.8 per cent year on year. WPP finalised 64 transactions in 2014, while Publicis Groupe bought 27 businesses.
There were 18 deals in the UK (13.6 per cent of the overall number), up from 11 in 2013, which was 9.6 per cent of the total.
Marcus Anselm, a partner at Clarity, said: “2014 marked a seven-year high in terms of the numbers of deals completed by the global networks, with many independent agencies being acquired in the UK and Europe.
“For the past few years, the focus has been on the BRIC countries but, in 2014, the interest in the UK and Western Europe increased. There is a lot of talent in the UK and it continues to be a standout opportunity for the large international groups.”
Anselm highlighted Publicis Groupe buying Sapient as an example of the increasing convergence between marketing services groups and IT services companies.
Clarity expects at least one “mega-deal” in the opposite direction, with a major IT group such as Oracle, IBM or SAP acquiring a marketing network such as Interpublic or Havas.

When Campaign broke the news that Gallo Family Vineyards was reviewing its advertising account, the client was careful to stress that it was only arranging prospective meetings. Surprise, surprise things have now blossomed into a bona fide pitch and the company has held chemistry meetings with agencies. Creativebrief is advising Gallo on the pitch.
E.ON , which is looking for an integrated agency to handle its above- and below-the-line advertising, has whittled down potential shops. The shortlist comprises Engine, Karmarama and a partnership between Mother and Helia, the incumbent direct agency. ISBA is advising on the pitch.
The six shops that had chemistry meetings with Aviva , which began reviewing its global creative account in January, will be told this week whether they made it through to the next stage. Those on the long list include Adam Eve/DDB, CHI Partners, DLKW Lowe, Grey London and J Walter Thompson.
Enter, Fold7, Grey London and M C Saatchi will pitch for Paddy Power s ad account in the second week of March. The process is being carried out through Oystercatchers.
Chemistry meetings for Audible , Amazon s audio book platform, take place at the end of March. The online retailer issued a brief in December to find a creative agency to handle digital and social work.
Lloyds Bank: Dentsu Aegis Network, MEC and Starcom MediaVest Group are still in the running for the media account
Lloyds Bank has cut the contenders for its media business down to three: the incumbent, MEC, Dentsu Aegis Network and Starcom MediaVest Group. A series of workshops last week saw all three table their trading prices. The final pitch is scheduled for the beginning of March.
Findmypast.co.uk , the family tree website, has named CHI Partners as its ad agency of record after the shop created several TV, online and direct campaigns for the brand last year. M/SIX continues to handle Findmypast s media account.
Public Health England has asked Campaign to clarify that M C Saatchi has not been formally appointed to manage its Living Well brand and anti-smoking work. It is, however, in exclusive commercial negotiations with the shop and a final decision is expected shortly.

The UK subsidiary of BSH Hausger te, which owns Bosch and Siemens, is on the hunt for a digital agency. The business was previously handled in-house.
The pitch process is being overseen by Haystack. BSH Home Appliances is also holding a review of its UK media, currently handled by MediaCom. An announcement is expected shortly.
Earlier this month, Siemens appointed Cheetham Bell as its lead creative agency after a competitive pitch. The shop will create work this month across press, in-store and experiential channels under the strapline: “A life less ordinary.”
Last week, BSH Hausger te changed its name from BSH Bosch und Siemens Hausger te.
BSH Hausger te did not return calls. Haystack declined to comment.

The7stars has been awarded the 10 million media planning and buying account for the online bathroom retailer Victoria Plumb.
The independent agency picked up the business after a pitch against the incumbent, Carat Manchester.
The process was led by Ben Padley, the chief marketing officer at Victoria Plumb.
Padley said: “We re delighted to be teaming up with the7 stars. They share our vision of rapid growth, transparency and, above all, putting our customers at the heart of everything we do.
“With ambitious plans in place, we feel that their vast ex perience and knowledge will help us to achieve our goals.”
The Hull-based company, which currently employs 150 staff, expects to boost its workforce to about 400 by the end of the year.
Jenny Biggam, a co-founder of the7stars, said: “It s an exciting time to be working with the dynamic team at Victoria Plumb.
“As a pure-play digital operation, the company has an innovative and disruptive business model. To support this, our media strategy will combine creativity with a data-driven approach.”