Hasta La Creative!

Media, Outdoor, Film, Promo
Super Bock

The Foosball table that works with caps.

Advertising Agency:Ogilvy & Mather, Lisbon, Portugal
Art Director:Nuno Gomes
Copywriter:Ivo Martins
Creative Supervisor:Marcelo Dolabella
Creative Director:João Espírito Santo
Graphic Designer:Nuno Gomes
Executive Accounts:Ana Pereira, Catarina Oliveira, Diogo Lopes
Production:Redworks
Film Production:Nebula, Difuse

J.C. Penney is returning to the Oscars for the 14th year in a row — this time with seven spots and a second screen game to engage viewers during the broadcast.

The game, called “Oscars Play to Give,” is loaded with potential Academy Awards moments. When they happen live, users tap the squares that represent each moment to earn points and generate a donation from J.C. Penney to one of three charities: Share Our Strengths’ No Kid Hungry campaign, Boys and Girls Club of America and DoSomething.org.

“With more and more people engaging online during live events, we were looking for a fun way to engage our customers and drum up some great support for our J.C. Penney charity partners,” said a J.C. Penney spokeswoman, adding that the second screen game is a first for the retailer.

Continue reading at AdAge.com

DirecTV’s year-end price increases and customer signups helped profit exceed analysts’ estimates, while investors look ahead to U.S. approval of AT&T Inc.’s takeover of the country’s largest satellite-TV service. Fourth-quarter earnings of $1.53 a share beat the average analyst estimate of $1.41, according to data compiled by Bloomberg.

But TV industry observers keeping a close watch on demand for cable and satellite pay-TV services may focus on the company’s ability to attract new subscribers. It ended 2014 with 20.35 million U.S. subscribers, up nearly 5% from 20.25 million at the end of 2013.

The pace of growth slowed, however: DirecTV recorded 99,000 net subscriber additions in the U.S. last year, down from 169,000 adds in 2013.

Continue reading at AdAge.com

And so it begins: the annual series of network announcements about programing in the upcoming season, setting the stage for upfront negotiations with ad buyers this summer. This year we begin with Cartoon Network’s word, in February, on its plans for the 2015-2016 TV season.

Top Line: Cartoon Network enters the 2015 upfront season in a solid position, with growth in key demographics and an increase in viewership among girls. In recent weeks, the channel has even moved ahead of Nickelodeon for the first time in years in the 6-to-11 demo.

Ratings: Cartoon Networks was the only kids’ network to see an increase in ratings among 6-to-11 year-olds in 2014, averaging 1.3 million viewers, a 1.6% gain. While Disney Channel and Nickelodeon are still more popular overall, Disney posted a 21% decline in the demo and Nickelodeon fell 13%.

Continue reading at AdAge.com

(TrendHunter.com) The Nike Roshe Flyknit continues to be simple and sleek in a new colorway. With an iridescent aesthetic, this particular shoe looks as though it were made with Daenerys Targaryen, the Queen of…

The Independent is opening a digitally focused US office in New York led by Andrew Buncombe, formerly the newspaper’s Washington correspondent.

Category: Career Oxygen
Summary: If you do a lot of freelance creative work, you might wonder what set you on the freelance path in the first place. In the old jobs-a-plenty economy, the answer might have been creative freedom, or indecision about how you wanted to spend your future and who you wanted to spend it with — the old failure-to-commit problem. Or perhaps you were just using the freelance life as a way of getting your foot in the door when you were just out of school or in the midst of a career change.

(TrendHunter.com) These translation tech examples range from multilingual menu services to airport language apps that make international travel easy and hassle-free. In addition to practical mobile apps, products…

Mashable, the tech and business site, is set to launch in India through a publishing partnership with India.com.

Se você é ligado na área de entretenimento, já deve estar acostumado às teorias conspiratórias que surgem, vez ou outra, tentando explicar wtf acontece em alguns mundos ficcionais. Em 2013, por exemplo, todo mundo ficou louco com The Pixar Theory, um ensaio escrito por Jon Negroni colocando todas as animações da Pixar em um único universo.

Recentemente, esta lista de teorias ganhou mais um item interessante, desta vez sugerindo que Homer Simpson passou os últimos 20 anos em coma, e todos os episódios de Os Simpsons desde então são frutos de sua imaginação. A explicação foi dada em um vídeo criado por Kyle Mack a partir da teoria criada pelo redditor Hardtopickaname.

No vídeo, somos levados a So It’s Come to This: A Simpsons Clip Show, episódio exibido em 1993, em que Homer entra em coma após a explosão de uma lata de cerveja e uma vending machine cair em cima dele. A teoria, então, destaca exemplos de como eram os episódios da série de animação até então e como eles começam a ficar muito mais loucos depois disso, além de explicar por que os personagens não envelhecem e como eles conseguem sobreviver aos piores traumas.

Em inglês, sem legendas.

Post originalmente publicado no Brainstorm #9
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