Hasta La Creative!

Asda is rolling out its first major refresh of the brand since 2002, as it seeks to align the logo with parent company Walmart.

BJL has appointed Tony Evans, previously the head of planning for Cheil Worldwide, to its board in the new position of planning director.

Facebook has begun a TV and outdoor campaign in the UK, boasting of the social media site’s ability to help create and sustain friendships.

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Museo del Holocausto

Francisco Wichter is a Holocaust survivor. He and millions of others did not do anything to get themselves placed in a museum.

Eva Fon de Rosenthal is a Holocaust survivor. She and millions of others did not do anything to get themselves placed in a museum.

Raia Piekarska de Kalb is a Holocaust survivor. She and millions of others did not do anything to get themselves placed in a museum.

Gina Ladanyi is a Holocaust survivor. She and millions of others did not do anything to get themselves placed in a museum.

Simón Szych is a Holocaust survivor. He and millions of others did not do anything to get themselves placed in a museum. A museum, no art.

Advertising Agency:FWK, Buenos Aires, Argentina
Creative Director:Christian Oneto Gaona
Art Director:Guido Barna
Copywriter:Christian Oneto Gaona
Photographer:Ale Burset
Illustrator:Diego Speroni

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Panamericana Escola De Arte E Design

Campbell’s Tomato Soup Can, 1962. Andy Warhol. Total $75.28. Pay-Off: Creativity. It’s worth a lot more than it costs. Campaign for the Panamericana School of Art and Design.

Lobster Telephone, 1936. Salvador Dali. Total $36.89. Pay-Off: Creativity. It’s worth a lot more than it costs. Campaign for the Panamericana School of Art and Design.

Bicycle Wheel, 1913. Marcel Duchamp. Total $ 35.72. Pay-Off: Creativity. It’s worth a lot more than it costs. Campaign for the Panamericana School of Art and Design.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
Creative Director:Renato Simoes, Bruno Prosperi, Luiz Sanches Junior
Art Director:Tiago Pinho
Copywriter:Leandro Marchiori, André Almeida
Photographer:Marcus Hausser

(TrendHunter.com) What if your computer bag could work for you? This hi-tech briefcase integrates some truly innovative features, from a camera and a screen to memory and apps. It’s a properly connected carrier…

Zard Apuya confectionne des art toys gourmands et très réalistes. En s’inspirant d’un plat ou d’un dessert, il interprète ses petites figurines à l’image des ingrédients qui les composent. Glace à l’italienne, macarons, barbe à papa; une série appétissante et colorée à découvrir en images.

Eloise Smith, Lowe Profero’s executive creative director, has advised young creatives they should learn how to fail because that will prepare them for life as a creative director.

Dove – e todo o resto da humanidade – sabe que as mulheres adoram reclamar sobre seus cabelos, aqueles quilos a mais, a roupa que não ficou boa, a insatisfação com o corpo de maneira geral… E quando não estão detonando suas próprias inseguranças, resolvem mirar nas inseguranças alheias, criando uma corrente negativa.

Para tentar mudar essa negatividade toda – pelo menos nas redes sociais – a marca de cosméticos se uniu ao Twitter na campanha #SpeakBeautiful, que apesar de ter começado a rodar online ontem, terá seu grande momento de exibição durante a cobertura do tapete vermelho, que precede a entrega do Oscar.

#SpeakBeautiful defende que é preciso apenas um tuíte positivo para derrubar, em efeito dominó, todos os comentários negativos que inundam as redes sociais. Dove até apresenta uma estatística impressionante para defender a necessidade da campanha: em 2014, mulheres postaram mais de 5 milhões de tuítes negativos sobre beleza e imagem corporal – delas ou de outras mulheres.

E como iniciar essa “onda de positividade”? Segundo informações da Adweek, toda vez que um tuíte negativo for detectado, Dove enviará uma resposta (que não será automática) para mulheres reais, com conselhos para encorajar hábitos e linguagens mais positivos. Estas recomendações serão feitas diretamente por especialistas em mídias sociais e autoestima.

O efeito real disso tudo, é esperar para ver.

Post originalmente publicado no Brainstorm #9
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