Max Burger Burgers: Valentines Day Dinner


PR
Max Burger

Valentines day is a popular day for eating out in Sweden. But getting table reservations in central Stockholm is easier said than done. So Swedish burger chain Max came to the rescue. Max invited their guests to a romantic three course burger meal. Red roses and mood lighting included. As always the burgers were made to order with only Swedish beef.

Advertising Agency:JMW, Stockholm, Sweden
Executive Creative Director:Joakim Karlsson
Creative Director:Samuel Garlöv
Art Director:Anders Pålsson
Project Manager:Karl Nelson
Account Executives:Louise Leo & Björn Mellstrand
Digital Media Manager:Kristoffer Stenqvist
Pr:Fredrika Fredmark
Video & Grade:Hampus Linden

Yahoo Brings Its Native, Video and Search Ads to Others' Mobile Apps


Yahoo hasn’t had much luck growing its advertising revenue since Marissa Mayer took over as CEO. To boost its prospects, the portal is looking to non-Yahoo apps for revenue.

Yahoo is starting to sell search, video and so-called “native” ads within third-party mobile apps, the company announced on Thursday during its mobile developer conference in San Francisco. In short Yahoo has opened up a mobile in-app ad network seven months after acquiring mobile app ad-and-analytics firm Flurry.

Since taking over as Yahoo’s CEO in July 2012, Ms. Mayer has prioritized converting the aging portal into a mobile company in order to catch up to rivals like Google, Facebook and Twitter. Yahoo has rolled out several mobile apps for its properties, introduced mobile-friendly ad formats, started automating the sale of its mobile search and native ads and pitched developers on ads to promote their apps. As a result of that work, Yahoo made $768 million in mobile revenue last year.

Continue reading at AdAge.com

Lenovo Criticized for Shipping Laptops With Adware


The world’s largest PC seller Lenovo was, until a few weeks ago, a willing player in the ad-injection ecosystem.

The company was caught installing laptops with the adware program Superfish, software which injects ads into web pages, such as Google’s search results, without consent. Superfish also served pop-up windows, according to a Lenovo forum moderator.

Lenovo, in a statement, said it stopped pre-loading the Superfish software in January. Still, this week security experts said it had opened up the possibility users could have their secure data hacked.

Continue reading at AdAge.com

Petsmart to Break 'Pethood' Push During Oscars


Petsmart is returning to the Oscars this year to launch a brand push that likens “pethood” to parenthood. The pet-supply chain will break two 30-second spots Sunday night — one during the broadcast and another during the red carpet pre-show — directed by Christopher Guest and starring Anna Faris and Jennifer Coolidge.

The campaign, called “Petsmart Partners in Pethood,” explores how having a pet can be similar to having a child — from potty training to feeding, bathing to doctors visits. The goal is to have a little fun with its advertising and help Petsmart stand out in the crowded pet category.

“Most pet advertising focuses on images of happy pets running in fields,” said Phil Bowman, exec VP-customer experience at Petsmart. “The focus of this campaign is how happy pets make their pet parents.”

Continue reading at AdAge.com

1965 Mercer-Cobra Roadster

Mercer est une compagnie automobile aujourd’hui peu connue du grand public qui produisait des automobiles avant la seconde guerre mondiale. Parmi les modèles, le concept 1965 Cobra Roadster a été dessiné par le designer Virgil M. Exner. Son élégance et son design retro unique sont à découvrir en images.

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Tiffany continues story of gay couple in TV ad

Tiffany & Co has followed up its first print ad featuring a same-sex couple with a TV ad showing a range of couples getting engaged, including the two men.

Love and Death In The Advertising Business

Category: View from the Cheap Seats
Summary: With great power comes great responsibility. If you want to inject your advertising with deeper themes, you owe it to the audience not to be crass, cynical, or exploitive.

Back to The Future Delorean iPhone Case

Cette année 2015 va être marquée par la création de tous types d’objets en référence au retour très attendu de Marty Mcfly. Ici, c’est la célèbre Delorean du Dr. Emmett Brown qui fait office de coque pour Iphone. Un gadget inattendu et plutôt bien réalisé conçu par le fabriquant japonais Bandai. À découvrir en images.

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Fancy a Whopper? Burger King offering free home delivery

Burger King is rolling out a home delivery trial from eight locations as it looks to test the at-home takeaway market.

Android shows off its cuddly side with 'Friends Furever' viral

Social video expert Unruly reviews the latest viral by Android.

Thomson's bear takes top spot in ad poll

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Archant hires former ITV sales director as first chief commercial officer

Archant has appointed Craig Nayman, the former director of sales for ITV Channels and owner of Red Cannon, as its first chief commercial officer.

Chuck Palahniuk divulga seis páginas de “Clube da Luta 2”

fc2

Com lançamento previsto para 27 de maio, a graphic novel Fight Club 2 – ou Clube da Luta 2 – é provavelmente uma das obras mais aguardadas de 2015. Desde o ano passado, quando Chuck Palahniuk confirmou que estava trabalhando com o ilustrador Cameron Stewart e com a  Dark Horse Comics, a expectativa dos fãs curiosos para saber o destino de Tyler Durden só aumentou.

Para matar um pouquinho dessa curiosidade, Palahniuk divulgou a capa e as seis primeiras páginas da graphic novel, que foram publicadas pela Playboy dos Estados Unidos, e a gente mostra abaixo.

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Delta underwear – Help Your Side Win – print (Israel)

Oh boy. Sooooo.. We’re supposed to read this as the father’s bait & tackle was well taken care of by the best underwear there is, so his genetics are dominant despite recessive nature of the red hair r allele.

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Coffee Shot – the sleepy radio announcers campaign – (radio)

Coffee Shot - the sleepy radio announcers campaign - (radio)

One of these days I want to be a judge on an advertising award in Israel, because I’m constantly amused by the lateral hacks along all ad media they manage to pull off over there.

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The Beer Cafe: Beer More


Print
The Beer Cafe

Advertising Agency:Dentsu, Mumbai, India
National Creative Director:Titus Upputuru
Creative Director:Jitendra Kaushik, Vishal Mittal
Art Director:Harshul Uthra
?Copy Head:Aneesh Ayyappan
Illustrator:Harshul Uthra

YouTube's App for Kids Will Have Ads, Original Shows


On Monday YouTube will roll out a kid-friendly version of the Google-owned online video service as a mobile app for smartphones and tablets running Google’s Android operating system, a YouTube spokeswoman confirmed.

USA Today and The Wall Street Journal reported news of the app’s launch on Thursday.

The free app will feature skippable and non-skippable pre-roll ads, according to a person familiar with the matter.

Continue reading at AdAge.com

100 Chuck Taylor Sneakers – From Vintage Freedom-Fighting Kicks to Motorbike Jacket-Inspired Shoes (TOPLIST)

(TrendHunter.com) Even though Converse shoes have been around for ages, Chuck Taylor sneakers are still in high demand.

When it comes to the iconic American canvas kicks the brand regularly collaborates with other…

Just re-do it / Une énorme paire de pompes?

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THE ORIGINAL? 
Adidas Originals pop-up store – 2011
Source : We Choose Fun
Agency : We Choose Fun, Barcelona (Spain)
LESS ORIGINAL
Nike Shoebox pop-up store – 2015
Source : DesignTaxi
Agency : ?, New York City (USA)

Best Earth Pictures From Space by NASA

La NASA, son armée de satellites et ses astronautes à bord de la Station spatiale internationale ont pris des milliers de clichés de notre belle planète Terre depuis l’espace. Des volcans en éruption aux îles idylliques en passant par la formation de nuages surréalistes, voici une sélection des meilleurs prises de vues.

Above, Pavlof volcano in the Aleutian arc erupts in this image captured by astronauts on the International Space Station on May 18, 2013. Below, the eruption plume extends over the Pacific ocean.

A mix of harvested and ripening agricultural fields in eastern Kazakhstan was captured Sept. 9, 2013 by the Landsat 8 satellite, launched this year by NASA and operated by the USGS. (USGS/NASA)

Supertyphoon Haiyan the day before it made landfall in the Philippines. The coast of the Philippines can be seen outlined on the far left of the image. Captured by NASA’s Aqua satellite on Nov. 7 2013.

Running left to right through the center of this image is the scar from the EF-5 tornado that ran through Moore, Oklahoma on May 20, 2013 killing at least 24, injuring 377 and likely topping $2 billion in damages. Captured by NASA’s Terra satellite on June 2, 2013. (NASA).

The Torres del Paine National Park in Chilean Patagonia as captured on Jan. 21, 2013 by NASA’s Earth Observing-1 (EO-1) satellite. (NASA).

Guadalupe Island, located 150 miles off the tip of Baja California is trailed by von Karman vortices in this image captured on by an astronaut on the International Space Station on Aug. 4, 2013. Gravity waves appear in the upper right of the image. (NASA).

This image of Princess Charlotte Bay in Australia was captured by the NASA/USGS satellite Landsat 8 on April 20, 2013. (USGS/NASA).

This image sand dunes in Australia’s Great Sandy Desert was taken by an astronaut on the International Space Station on Mar. 25, 2013. (NASA).

This image of Korangi in coastal Pakistan was taken by an astronaut on the International Space Station on Apr. 20, 2013. (NASA).

This image is a precise recreation of the famous 1968 « Earthrise » photo taken by astronaut William Anders on the Apollo 8 mission. In the new image, the Moon’s surface is based on data from the Lunar Reconaissance Mission, the clouds on Earth are based on the Environmental Science Services Administration 7 satellite from December 24, 1968, and the land surface comes from the Earth Observatory’s Terra MODIS Blue Marble. (NASA)

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