Cannes Lions launches 'cheaper than redundancy' campaign

McCann London has created a digital and press campaign for the Cannes Lions International Festival Of Creativity, urging agencies to send under-performing staff to the event.

Artista com sinestesia mostra como é “ver sons”

sinestesia

Sinestesia é uma rara condição que faz com que diferentes regiões do cérebro interpretem os mesmos sinais e causem uma mistura de sensações. Por exemplo, há gente que sente o gosto das cores, sente fisicamente as cores e sons ou então vê formas e cores ao ouvir ou ler algumas coisas. Cada sinesteta tem uma experiência diferente, é até difícil explicar.

Bom, o designer Pasquale D’Silva tentou explicar. A mente dele associa sons com cores e formas geométricas da maneira que você pode ver no vídeo. Ele também é um dos criadores do app Keezy, um aplicativo une cores e sons para criar música. O vídeo é bem psicodélico, assim como essa entrevista que ele deu para a Fast Company.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Snatch-and-grab theft / Du vol à l’arraché?

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THE ORIGINAL?
Honda CBR1000 Motorbike – 2014
Agency : Mc Cann Erickson Tel Aviv (Israel)
LESS ORIGINAL
Zafar Beauty Clinic – 2015
Agency : ?, Teheran (Iran)

Children Playing With Condoms

Un an après la campagne « Lock up your guns », l’organisation de la sécurité des armes à feu, Evolve poursuit son engagement et distille une fois de plus son slogan « Si ils la trouvent, ils vont jouer avec ». L’agence McCann NY a ainsi produit quatre prints mettant en scène des enfants jouant avec des préservatifs et s’interrogeant sur ce que cela provoquerait si ces préservatifs étaient des armes.

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Cracked Light Woman Sculpture

Cette sculpture représentée par une femme nue en pleine séance de yoga a été réalisée par l’artiste Paige Bradley. Sa méditation semble tellement la transcender que sa peau se craquelle et dévoile par des brèches un intérieur très lumineux. À découvrir en images dans la suite et sur le site de l’artiste où il est maintenant possible d’acquérir cette sublime figure sculpturale limitée à 40 exemplaires.

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FreeWall; High Impact Ad Unit – Delivering Proven Engagement and Results 10x Better than Industry Average

FreeWall is a fully bespoke, versatile and transformative ad-unit that aims to disrupt the ineffective world of online advertising. As well as delivering proven engagement for the advertiser by granting access to premium content in return for accepting a bespoke brand message, FreeWall also ensures that budgets can be spent effectively, on a targeted audience and with 100% accountability.
The FreeWall ad format appears in stream after the first two paragraphs of an article, hiding the rest of the content from the consumer. To unlock this content, the consumer merely has to answer a simple multiple-choice question relating to the brand message in the image above the question.
Once unlocked, the unit is replaced by a kicker, which can either be static or rich media. FreeWall can target a specific audience through Rezonence s vast publisher network and can be time specific, maximising the efficiency of the ad.
Find out more here

Mars Bars to display Fairtrade labelling in sustainability push

Kicking off Fairtrade Week, Mars has said that all cocoa used in the UK manufacture of its Mars Bars will be Fairtrade by autumn this year, as part of its commitment to sustainable and ethical sourcing.

What brands should learn from the Oscars about storytelling

Film has a uniquely powerful ubiquity within human culture. As we finish the countdown to the Oscars it makes sense, says Material MD Gillian McCormack, to look at Hollywood and the stories it tells to gauge what resonates with audiences across the world.

Brands make the most of Oscar fever

Dunkin’ Donuts, Cottonelle, Cadillac and Samsung were among the brands to advertise around the Oscars last night.

Burberry to feature tweet-activated camera during catwalk show

Burberry and Twitter have partnered to enable people anywhere in the world to take a photograph from the Burberry Prorsum Autumn/Winter 2015 Womenswear show later today.

Infinity Table Design

Avec pour seul contrainte de devoir y inclure un interrupteur et des lumières, l’artiste Lou a conçu cette superbe table di’ntérieur qu’il a nommé « Infinitum ». Son nom fait référence aux multiples jeux de lumières et de reflets créés par les miroirs en plexiglas et les lumières leds, donnant l’illusion d’un trou cosmique dans le sol.

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January blues are over and consumers are spending again

February can be a tricky time of year for marketers, writes eBay UK’s director of advertising, Phuong Nguyen.

Colorful Landscapes Photography

Allard Schager est un photographe indépendant basé aux Pays-Bas. Agé d’une quarantaine d’années, l’artiste s’est spécialisé dans la photographie de paysages et manie habilement les couleurs et la lumière pour mettre l’accent sur certains éléments de ses compositions. A découvrir.

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Prostate Cancer UK hunts for direct agency

Prostate Cancer UK is seeking an integrated direct response agency to support its mission change the face of men’s health.

Hungarian Bills Redesigned with Animals Drawings

Pour son diplôme de fin d’études, la designer hongroise Barbara Bernát a revisité les billets hongrois (le forint) en quelque chose de plus esthétique : elle a dessiné pour chaque montant de délicates illustrations de faune et flore européennes telles que des renards, des plantes, des oiseaux et des souris. Pour attester de la véracité du billet, elle a mis en place un système de phosphorescence sous des lumières UV.

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Meet Marketing's 'Thinkers': inspiration and ideas from our strategic brains

It’s time to be inspired – and we at Marketing are here to help. We know you face a barrage of content everyday, broadly from the national press, through Twitter, email bulletins and, of course, from the marketing press. Information overload in 2015 is reaching epic proportions.

Jacob's Creek "#MadeBy" (2015) 1:42 (Australia)

Dan Rubin and Simone Bramante are two world renowned photographers and instagrammers. To celebrate Jacob’s creek,t he created a stop-motion film that is a tribute to Australia, and the inspirations that go into Jacob’s Creek wine.

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Hip-Hop Star Bobby Shmurda, in Jail, Finds His Label Unsupportive

Ackquille Pollard, who performs as Bobby Shmurda and was signed to Epic Records, found his label would not help him after his arrest.



‘Birdman’ Wins Best Picture at Oscars 2015

Other winners included the actors Julianne Moore, Eddie Redmayne, Patricia Arquette and J.K. Simmons.



Fashion Review: Oscars Fashion Review: Farewell, Mani Cam, Time to Get Serious

The actresses at the Oscars seemed determined to show their seriousness, not just in their words but with, yes, what they wore.