One brand dominated the Super Bowl this year — but probably not the way it imagined.
In the second quarter, Nationwide ran a commercial advertising its “Make Safe Happen” campaign, promoting childhood safety with a depiction of a young boy who dies.
Preventable accidents are the #1 cause of death among our children. #MakeSafeHappen http://t.co/nqWGjfL1g8 https://t.co/mBQBnZG82p
Category: Career Oxygen
Summary: Whether you’re looking for new employment or trying to move up within your organization, there is all kinds of advice out there.
​Although taking career advice is fine, you will need to use your judgment and see whether that particular advice is best for you and your career goals.
Le bureau d’architecture Bjarke Ingels a révélé sa proposition en réponse à une compétition pour un appel d’offres pour un vaste bâtiment dans lequel siégera des médias du Moyen-Orient. Formé de deux tours cubiques, le projet de 650 000 mètres carrés a été conçu pour encourager la communication entre les différents occupants de l’immeuble.
The Super Bowl is a definitive moment in the TV calendar for advertisers. It is the most watched sporting event on the planet, with 125 million viewers predicted worldwide this year.
The Coca-Cola owned water brand kicked off a PR stunt last week to encourage people to take back ‘lost’ lunch breaks.
The marketing fortunes of bailed-out banking groups Lloyds and RBS have diverged significantly in the past year, according to the annual ranking by Brand Finance.
Foster’s, the Heineken-owned lager, has returned to Channel 4 to sponsor Comedy on 4 in a multi-million pound one-year deal.
Yesterday’s Super Bowl XLIX was the most Tweeted about Super Bowl ever, with 395,000 Tweets a minute as Malcolm Butler intercepted Russell Wilson’s pass with 20 seconds to go.
Há alguns dias, quando a gente publicou por aqui Lost Dog, o principal comercial da Budweiser para o Super Bowl 49, a gente já tinha pelo menos uma certeza: de que a boa e velha fórmula de sucesso utilizada em campanhas anteriores iria, mais uma vez, levar a marca ao topo do USA Today AdMeter. A confirmação não demorou, e sem surpresas, a história do filhotinho perdido que consegue voltar para casa com a ajuda dos cavalos Clydesdale prevaleceu no gosto do público.
Que é uma produção respeitável, é indiscutível. Mas do ponto de vista criativo, é mais do mesmo. É uma marca escolhendo o caminho mais fácil, em vez de se arriscar a trazer algo novo, ainda que isso signifique causar desconforto nas pessoas. Aliás, a Budweiser não foi a única que escolheu jogar com segurança.
Marcas como Always, Dove Men e Dodge fizeram o mesmo, apostando em versões editadas de campanhas antigas, mas de grande sucesso. Abaixo, o top 10 do AdMeter 2015 e as médias finais alcançadas por eles:
Confira também os 5 piores comerciais, segundo o USA Today AdMeter
Post originalmente publicado no Brainstorm #9
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Teresa Freitas s’inspire de tout ce qui l’entoure, de la mer au ciel en passant par les fleurs du jardins. Dans sa galerie Instagram, la photographe nous invite dans son univers enchanteur, dans lequel les nuages flottent à hauteur de têtes et où les constellations tiennent dans le creux de la main. À découvrir.
Adland needs to improve its diversity for commercial reasons to make sure it fully understands the audience, according to Ian Priest, the founding partner of VCCP and president of the IPA.
Honda has unveiled its Formula One digital offering ahead of McLaren-Honda’s first appearance during the Australian Grand Prix.
Post Office kicked off a new ad campaign last week for its money service, as it unveiled plans to become a top five financial services provider by 2020.
Britvic has unveiled a digital campaign featuring spoken word poet James Massiah and the Royal Philharmonic Concert Orchestra as part of its ‘There’s Joy in the Blend’ campaign for J20.
The Minimart has won £3.5 million of business from the Harley Medical Group, including the ad account for the cosmetic surgeon and SCI-MX, the sports and nutrition drink it owns.
Hybycozo est une série de trois sublimes polyèdres dorés. Réalisés en fer et perforés au laser, les motifs de ces superbes polygones forment de subtiles dentelles rigides, rappelant à la fois les dessins scientifiques de l’époque ou encore un moucharabieh très précieux. Au fil des photos, les sculptures s’illuminent la nuit, offrant un spectacle visuel fantastique. À découvrir en images dans la suite et déclinés en luminaires sur le site.
Last night was arguably the biggest night in advertising for brands promoting their wares during the biggest TV opportunity of the year. Campaign rounds up the best ads of Super Bowl 2015.
Visa Europe has launched a new campaign to educate Brits about contactless payments, signing an agreement with ITV that will see the technology featured on Coronation Street and Emmerdale.
The Labour Party has promised not to attack the Prime Minister in its election billboards, but is expected to go on the offensive against the acting chief executive of Boots after he warned a Labour victory would be a “catastrophe”.
La photographe espagnole Elena del Palacio réalise de très beaux portraits oniriques et surréalistes à l’aide de son appareil photo et de quelques retouches sur Photoshop. Dans des décors toujours merveilleux et naturels, elle semble partager un conte à travers chaque cliché. Une sélection de son travail est disponible dans la galerie.
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