Hasta La Creative!

The social-media industry may have matured, but marketers must beware the risks of buying into the myth of community in the online context.

Russ Lidstone, outgoing chief executive of Havas Worldwide London, reviews Marks & Spencer’s Christmas campaign, reflecting on the impact that it had on the brand and its goal of generating greater brand trust.

desicreative
desicreative – Indian Advertising Creative Blog and Community (beta 1.4)

Reverse Thought is a young, vibrant creative hotspot. It is a confluence of designers and developers who aspire to create something out-of-the-box, outstanding for clients and more importantly themselves. Reverse Thought specializes in the BAD- Branding, Audio-Visual & Digital.

Is ReverseThought primarily an illustration and design company? Do you also work on brand building and corporate identities?
Reverse Thought is all about Branding, Audio Visual Communication and Digital. At our core we are a design company with deep strength in technology to execute the design. Illustrations form a part of our projects in many ways. We have built corporate identities for a number of upcoming companies and clients.

Tell us about your designers. Did they go into fine art or design schools? How do you pick them up?
Our designers come from some of the most premier design schools in India like the JJ School of Arts, MIT Institute of design and more. We select our candidates purely on the strength of their portfolio and past work. We hire freshers as well, and again our single criterion remains the quality of work done at school project level.

How would you define the design style at Reverse Thought?
We are best known for our clean, clutter free contemporary design style. Every project is tailored to the client brief and overall vision of the project. On the digital front, we have moved to creating concept based, experiential web projects that have grabbed a lot of attention.

What does Reverse Thought do which sets it apart?
We think that our main differentiating factor besides our design style and ethos is our ability to understand what would work well for our clients based on their industry, competition and aspirations. That apart, we are sticklers of quality and expect pixel-perfect output for all our projects and achieve it. It is the small details that count and we understand that completely.

Who was the most influential personality on your career in Brand Building?
I worked across a lot of agencies before starting Reverse Thought and I was deeply impacted by Kurnal Rawat. His innate creativity and passion for design were highly inspiring and influences my thought process even today.

What made you start Reverse Thought?
I think I always wanted to start off with something of my own. I was working as a freelancer during my days as a designer and had started acquiring a lot of projects due to my work and positive referrals from my clients. A lot of my projects would get listed on international web galleries. At one point I felt that it was time to get into an organized agency format and hence Reverse Thought was born.

How important is the focus on good design in Reverse Thought?
It is paramount. We stand for great design and without that we would pretty much have no entity at all.

Are you working with any advertising agencies? Any brands?
We do work with digital marketing agencies from time to time. Some of the corporate houses that we work for are Welspun India, Vardhman Textiles, Pudumjee Group, Future Group, Bayer Crop Science and more.

What do you feel about the state of design in India? Do you feel that our collective aesthetics need to improve?
There is some exceptional design talent in India. Our design sensibilities are different from the west, but that’s what makes it exciting. I love the vibrancy and quirkiness of our designs is what sets us apart. However, the execution of our design and its application needs to go through a lot of change. We need to combine strategy with art, functionality with aesthetics, vision with execution. But that is a different discussion altogether.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
First off, I’d like to advise that the creative field requires passion to succeed. So choose it only if you are passionate about it. My advice to aspiring creative professionals is that they should develop a solution driven approach. Constantly challenge your concepts and look for inspiration everywhere. Graphic design can be one of the most personally satisfying careers if you have a passion for it.

Who would your design team like to take out for dinner?
MC Escher. But unfortunately it’s too late for that!

What’s on the company iPod?
All the latest Bollywood madness.

The post Reverse Thought : Agency Profile appeared first on desicreative.

(TrendHunter.com) These renderings indicate how archibiotect Vincent Callebaut envisions the smart city of Paris in the year 2050. The imaginary architecture sees Paris as an ecological pioneer with greenery…

(TrendHunter.com) Opening the Walter Van Beirendonck AW15 show was a plastic tank top with orange block letters screaming, “Stop terrorizing our world.” Featured during Paris Men’s Fashion Week, the…

(TrendHunter.com) The automotive industry has introduced a fair amount of exciting technology over last couple of years that have led to the concept and even creation of autonomous vehicles. Although they are not at…

Promo, PR
GloryParis

GloryParis brings glory to its business cards When they launched GloryParis, a new advertising agency positioned around one key word : Glory, Hugues Pinguet and Aurnaud Le Bacquer, the two co-founders have made a buzz with a 7.13 square inch media. They use their business cards to bring glory to your wallet. The idea is very simple : they print the images of successful and influential people on the backs of their business cards. It is also a tribute to the people they respect such as Barack Obama, Larry Page, Mark Zuckerberg or Xavier Niel. Therefore their cards become useful. They beg to be shown around and they will stand out with creativity and humour.

Advertising Agency:GloryParis, Paris, France
Creative Director:Hugues Pinguet, Aurnaud Le Bacquer
Art Director:Philippe Milliat
Illustrator:Xavier Roumilhac

Print
Sunweb Travel

Advertising Agency:N=5, Amsterdam, Netherlands
Creative Director:Bart Kooij
Art Director:Ed Van Bennekom
Copywriter:Jasper Diks

Print
Yamaha

Advertising Agency:Dentsu, Philippines
Chief Creative Officer:Ted Lim
Executive Creative Director:Rey Tiempo, Gary Amante
Copywriter:Rey Tiempo
Art Director:Gary Amante
Account Director:Elyse Chan-Bella
Account Manager:Migs Orleans