Hasta La Creative!

Advertising Age launched Ad Age India this week, in partnership with a division of the Times of India Group, India’s largest media and entertainment group.

The company’s digital venture Times Internet Limited recently created a unit, Times Global Partners, to bring global media brands to India. Times Global Partners has already launched Indian editions of Gizmodo, Business Insider, Huffington Post, and other brands.

Ad Age India will be a digital-only publication. The website is only available to readers in India, but select stories from the India edition may also appear on AdAge.com.

Continue reading at AdAge.com

Tesco is to be investigated by groceries code adjudicator Christine Tacon who said she has “reasonable suspicion” it breached supplier rules.

Barcelona FC sponsor Qatar Airways has persuaded team stars Lionel Messi, Luis Suarez and Neymar to dress up in karate gear, as a cowboy and in a Hawaiian shirt for its latest ad.

This week, Jeremy Philips, one of the founding directors of City AM and now UK MD, UCAS Media, offers insight into the exploding education marketing sphere.

Voici un projet Kickstarter qui fait déjà beaucoup de bruit : des écouteurs intelligents s’illuminant grâce à d’intenses lumières led. Outre cette caractéristique étonnante, les écouteurs s’adaptent au rythme de la musique ou à celui des battements du coeur. Il est également possible de les synchroniser avec des applications telles que Youtube, Spotify, Netflix et même Instagram. À découvrir à travers la présentation dédiée sur la plateforme de crowdfunding.

Em parceria com Matt Damon, responsável pela ONG Water.org, que quer levar água potável para os locais onde ela é mais necessária, a marca de cervejas Stella Artois criou a campanha “ofereça uma bebida a uma dama”.

A proposta é usar o famoso xaveco para demonstrar que, em alguns casos, o melhor ‘drink’ a se oferecer é o acesso à água potável de forma mais simples do que fazendo mulheres caminhares milhares de horas até encontrarem uma fonte que permita coleta em baldes e vasilhames.

Além de ter doado 1,2 milhão de dólares para a Water.org, a Stella Artois está vendendo cálices para cerveja com temática referente às culturas indiana, etíope e hondurenha, locais onde a necessidade de acesso fácil à água potável é mais necessária. Cada cálice comprado através do site buyaladyadrink.com terá seu valor revertido para a Water.org, financiamento 5 anos de água potável para 1 pessoa em algum país em desenvolvimento.

A criação é da Mother, de Londres.

Post originalmente publicado no Brainstorm #9
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Pour l’exposition Antivegetativa, l’artiste londonien Davide D’Elia est sorti des sentiers battus en plongeant la galerie ex-elettrofonica dans un bleu mi-turquoise mi-givré. L’artiste donne l’illusion que l’espace est rempli d’une eau de piscine en immergeant la moitié inférieure de l’espace d’une peinture lisse et densément appliquée. Un travail d’une exquise originalité à découvrir dans la suite.

Treasury Wine Estates, the Australian wine making group, has named J Walter Thompson as its global marketing services provider.

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Audi

Advertising Agency:bcg2, Auckland, New Zealand
Executive Creative Director:James Blackwood
Creative Director:Robin Powell
Copywriter:Phil Parsonage, Mitchell Crowe
Art Director:James Bowman, Marc Chetcuti
Account Director:Martin Scragg
Designer:Graeme Cooper

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PDI Chilean Police Investigation

Advertising Agency:Inbrax, Santiago, Chile
Chief Creative Director:Pancho Gonzalez
Executive Creative Director:Pancho Gonzalez
Creative Director:Cristián Chávez
Art Director:Cristián Chávez, Andres Gonzalez
Copywriter:Cristián Chávez
Account Director:Carolina Pinheiro