Budweiser’s “lost dog” Super Bowl ad takes the top spot in the Campaign Viral Chart for the second week running, as work from Sunday’s game dominate the list.
O mercado de smartwatches não estará fácil para a Apple. Depois de chegar ‘atrasada’ (quer dizer, ainda não chegou, né?), agora a empresa terá que enfrentar a concorrência de empresas como a suíça Swatch, famosa no mercado de relógios não tão inteligentes assim.
O CEO da Swatch, Nick Hayek, disse em entrevista à Bloomberg que pretende lançar o wearable da marca ainda nos próximos três meses, bem perto da data esperada para a chegada do Apple Watch no mercado americano, que deve aterrissar nas prateleiras das Apple Stores em abril.
Ou seja, além da concorrência com outros titãs de tech, como Samsung, Sony, Qualcomm e até com a iniciante Pebble, a Apple ainda vai precisar enfrentar a chegada de um exemplar de smartwatch da Swatch. Não tá nada fácil pra Tim Cook.
Post originalmente publicado no Brainstorm #9
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Mamileiros e mamiletes enfim encaramos a discussão que vocês tanto pediram e torceram para virar pauta principal: a polêmica cesárea x parto normal. Pra nos ajudar a entender de onde vem tanta polêmica e do que se alimenta duas mulheres formidáveis: a obstetra especialista em gravidez de risco Vanessa Vigna (prepare o seu coraçãozinho para se apaixonar mais uma vez) e a doce guerreira Valeria Sousa advogada e ativista da ONG Artemis que faz um trabalho fantástico para empoderar mulheres e protegê-las de todo tipo de violência.
Vamos juntos resgatar esse momento que é o divisor de águas na vida de todos os indivíduos? Vamos pensar em como humanizar esse momento para todos os atores envolvidos sem abrir mão de tudo o que já conquistamos através da tecnologia? Vamos!
Segura o forninho que antes precisamos falar um pouco sobre a hipocrisia da discussão sobre anabolizantes e de mais um ventríloquo da cultura misógina. E claro, que ninguém no mundo faz bunda como nós.
Taca-lhe o play nesse Mamilos 😉
01m45 Fala que eu te escuto
11m40 Trending Topics
35m00 Treta da Semana: A boa morte
1h31m45 Farol Aceso
CRÉDITOS:
Edição: Caio Corraini
Música: Nina Simone
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Críticas, elogios, sugestões para mamilos@brainstorm9.com.br ou no twitter.com/mamilospod.
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LINKS:
Anabolizantes
Documentário Bigger, Stronger, Faster
Parto
Cegonha Carioca
Não me corta, mães imploram e mesmo assim são mutiladas durante parto normal
O ranking da faca
Farol Aceso
Ju – Wihplash
Cris – The Knick
Vanessa – O renascimento do parto
Valeria – Mulheres que correm com os lobos
Post originalmente publicado no Brainstorm #9
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Outdoor-apparel brand Merrell is using virtual reality to get back to its outdoor roots and re-engage with its core consumers — adventure-lovers. The brand ran a “walk around” Oculus Rift experience at the Sundance Film Festival last month in what the company said will be the first of many virtual reality activations.
The project comes as the 30-year-old company, owned by Wolverine Worldwide, aims to redefine its brand voice under the leadership of Gene McCarthy, who became president of the company in August 2013.
“We don’t own this brand, consumers do. We just manage it for them,” said Mr. McCarthy, who joined Merrell from Under Armour in 2012 after stints at Nike and Reebok. “What I’m trying to do is go from being a shoe company to being a brand and start a dialogue with consumers on their terms.”
BBH has named Frances Great the new managing director of its Los Angeles outpost.
Ms. Great will run the agency along with founder-executive creative director Pelle Sjoenell. BBH’s Los Angeles office may be lesser known than some in other cities, but it’s the network’s fastest growing office, the agency said. In 2014, it more than doubled in size to 45 people. Although that’s a relatively small number, the headcount of the Los Angles shop, which is BBH’s youngest, is expected to continue to increase.
Ms. Great comes to BBH Los Angeles from BBH Asia Pacific, which was recently honored in Ad Age’s A-list report as runner-up International Agency of the Year. She’s been with BBH for 14 years, first working in the network’s London office and moving to the Asia Pacific office in Singapore two years later on the account-management side. In 2010, she became managing director of BBH Asia Pacific
(TrendHunter.com) What do toilet seats, military drones and bicycle helmets have in common? All three are liable to be made better and easier to use using remote control technology. There was a time when the phrase &#…
Alexander Wang a conçu une collection de meubles lounge en édition limitée pour la marque italienne Poltrona Frau. Le créateur a imaginé des gros fauteuils sobres en velours et cuir noirs, aux pattes dorées, avec un trunk-bar qui s’ouvre comme une mallette et qui peut aussi servir de table basse. A découvrir en images.
So, it’s happy birthday to Media Week, which turns 30 years old on Sunday, and we’re going to mark the occasion with a return of the print magazine and a party in London in April.
An agency that can cope with disruption can conquer the world, argues Graham Daldry, creative director at Specsavers. For that reason, the in-house agency’s time has come.
Liftshare, the car sharing service, has launched an app as part of its partnership with DigitasLBi.
In our latest ‘Bums on Seats’ video offering advice from the UK’s leading marketers, we speak to senior marketers Kat Ward-Smith (O2), Romain Bertrand (eHarmony), Rufus Radcliffe (ITV) and Martin Dyhouse (Thomas Cook)
BMW, the German car manufacturer, has released an online film on the first day of the RBS Six Nations championship to mark its sponsorship of the England rugby team.
E se ao assistir um vídeo no YouTube, você pudesse escolher de qual câmera quer ver o desenrolar das cenas? É esse tipo de interação que o YouTube está testando, de início com alguns dos seus parceiros musicais, como é o caso da cantora Madilyn Bailey.
O formato, que já havia sido experimentado por algumas iniciativas de transmissão de esportes, permite que o ângulo da gravação seja trocado imediatamente, com pouco lag e de forma fácil: basta acionar as teclas 1, 2, 3 ou 4 para ir trocando o ângulo do programa (no caso, musical) e experimentar ver a cena de outro jeito. Dá para experimentar nesse link aqui.
Nos meus testes, deu uma pequena travadinha, mas a interatividade é bacana para poder focar no que te interessa – por exemplo, acompanhar a expressão da cantora enquanto o apresentador faz comentários, ao invés de ser obrigado a ver a cara do moço.
Segundo a Fast Company, essa funcionalidade ainda está em fase de testes, sendo experimentada por parceiros do YouTube nos EUA. Mas já dá pra imaginar o tanto de conteúdo bacana que daria para criar com uma possibilidade como essa.
Post originalmente publicado no Brainstorm #9
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Integrated, Print, Mobile
Uber
Advertising School:Miami Ad School, San Francisco, USA
Art Director:Christiane Sawadogo
Copywriter:Christiane Sawadogo
Radio
ChoiceMap
What if an app could make any decision so easy it’s obvious.
Advertising School:Miami Ad School, San Francisco, USA
Copywriter:Christiane Sawadogo
Film, Online
Smiles
In the emotional video “Immigrants” produced by FCB Brasil, Smiles takes Mr. Antônio back to his homeland. He has lived in Brazil for 60 years and has never had the opportunity to return to the village in Portugal where he was born. The video “Immigrants” is reason No. 152 of the “365 Reasons to Smile” campaign.
With the motto “A reason to smile every day,” the campaign aired on September 1, 2014, with the commitment of giving Smiles clients a reason to smile every day for an entire year. On a daily basis, the campaign publishes a new reason to smile, all of which can be seen at 365motivos.com.br.
The video was launched on January 30, 2014 and in just 5 days received over 1.5 million views on YouTube: http://bit.ly/1ESbHfs (In Portuguese).
Advertising Agency:FCB, Sao Paulo, Brazil
Vp Creative Director:Joanna Monteiro, Max Geraldo
Executive Creative Director:Rui Gonçalves Piranda
Digital Creative Director:Pedro Gravena
Art Director:Rodrigo Rodrigues, Bruno Bueno, Camila Rodrigues
Copywriter:Marilu Rodrigues, André Bittar, Sofia Calvit
Media:Alexandre Ugadin, Fabio Tachibana, Monica Oliveira, Rafael Amaral, Aline Lins, Maira Vieira
Account:Mauro Silveira, Lísia Fischer, Marcel Crespin, Samya Anjos, Renata Vidal, Patricia Ferreira, Vinicius Godoy, Nathalia Ribeiro
Planner:Rapha Barreto, Luciana Mussato, Cesar Fuster, Juliano Teixeira
Project Manager:Renato Mendes, Carolina Sanchez
Technology:Gerson Lupatini, Marcio Bueno
Social Media:Bernardo Tavares
Rtv:Charles Nobili, Ricardo Magozo, André Fonseca
Production Company:Spray Filmes
Director:Fernando Grostein Andrade, Claudia Calabi
Photographer:Fernando Grostein Andrade, Roberto Zanotto Duailibi
Concept Art:Claudia Calabi
Editor:Raoni Rodrigues
Producer:Brian Rathsam
Executive Producer:Lucia Leite
Post Production:Quanta Post
Finishing:Sergio Marcelino
Sound Producer:Tentaculo
Account Sound Producer:Equipe Tentáculo
Client Supervisors:Leonel Andrade, Bruna Milet, Karina Bernardo, Adriana Kubo
Media, Film, PR, Online
Anthon Berg
It has recently become public that Danish men are no big fans of Valentines Day. A statement that chocolate and generosity advocate Anthon Berg together with neuroscientist Doctor Love decided to change. 32 random selected Danish couples, were brought in to a scientific love experiment and were told to show generosity by expressing their love for one another and by this; increase their oxytocin levels.
Advertising Agency:Robert/Boisen & Like-Minded, Copenhagen, Denmark
Marketing Director:Stine Lomholt
Senior Brand Manager:Rikke Grønborg Crown
Strategist:Soren Christensen
Creative Director:Heinrich Vejlgaard
Art Director:Sofie Hallas, Rie Sloth Rasmussen
Executive Creative Director:Michael Robert
Account Director:Susanne Sass Ebsen
Account Manager Nordics:Rasmus Mikkelsen
Production:Gobsmack Productions
Executive Producer:Christina Bostofte Erritzoe
Director:Niels Nørløv
DoP:Dan Aagaard
Editor:Morten Giese, Rasmus Gitz
Line Producer:Cille Silverwood-Cope
Technical Setup:SBS Discovery, Tine Møller, Karsten Nielsen
Vfx:Gimmick v, Thomas Stender & Gobsmack, Magnus Sveinn Jonsson
Sound:audio lounge v, Lars Bo Kjær
Music:Henrik Lindstrand
(TrendHunter.com) POS systems (or Point Of Sale) remain an integral part of the retail experience, even as the Internet and technological advancements increasingly infiltrate our lives. Technology has definitely…
Au bord d’un précipice, sur un ponton, sous l’eau ou dans un champ, quand l’homme entre en accord avec la nature, la symbiose est épatante. Des paysages d’une grande richesse souvent pris à contre-jour, laissant seulement entrevoir les ombres et les silhouettes pour un rendu d’une beauté sans nom. Une série à découvrir à travers les images de photographes venant de tous les horizons.
Photo by Reuters/Babu.
Photo by Mike Spencer/AP Photo/Wilmington Star-News.
Photo by Mel Evans/AP Photo.
Photo by Francisco Seco/AP Photo.
Photo by Kevin Frayer/Getty Images.
Photo by Jonathan Hayward/AP Photo/The Canadian Press.
Photo by Andreas Weihmayr/AP Photo/DPA.
Photo by Cathal McNaughton/Reuters.
Photo by Uwe Zucchi/DPA.
Photo by Harald Hois/Europics.
Photo by Josh Hydeman/Caters News/SIPA Press.
Photo by Gian Ehrenzeller/AP Photo/Keystone.
Photo by Arnd Wiegmann/Reuters.
Photo by Mike Blake/Reuters.
Photo by Vasily Fedosenko/Reuters.
Photo by Amy Newman/AP Photo/The Record
Photo by Ilya Naymushin/Reuters.
Photo by Mark Blinch/Reuters/
Photo by Luke MacGregor/Reuters.
Photo by Arno Balzarini/EPA.
Photo by Mladen Antonov/AFP Photo.
Photo by Dimitar Dilkoff/AFP Photo.
Photo by Julian Stratenschulte/AP Photo/DPA.
Cilla Snowball, the chairman of the Advertising Association and the group chairman and chief executive of Abbott Mead Vickers BBDO, reflects on the five main themes coming out of last week’s AA Lead conference.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
