Hasta La Creative!

This piece of event advertising from T-mobile welcomed passengers to London’s Terminal 5. An estimated 35,000 passengers coming through arrivals were greeted by a 300-strong vocal orchestra of baggage handlers, cabin crew and members of the public singing such numbers as ‘I am the passenger’ by Iggy Pop and ‘The Boys are Back in town’ by Thin Lizzy’s. Hidden cameras film the reactions of the arrivals.
“Welcome Back” is a follow-up to previous Saatchi Saatchi ads for T-Mobile, including “Dance” filmed at Liverpool Street train station. Media planning and buying was by MediaCom and viral video marketing by Unruly Media. Its emotion and sense of fun made it successfully deliver on the brand promise “life is for sharing”.
The film s launch was a TV first when a three-minute version of the commercial took up the entire first break after 10pm on every major UK commercial TV channel alongside a PR push on Facebook, YouTube and Twitter. It won a host of awards, including ‘Best Over 90 Seconds TV Commercial’ Gold at the 2011 British Arrows.

Channel 4 s biggest ever marketing campaign promoted the London 2012 Paralympic Games with its Meet the Superhumans film across 78 television channels, aiming to introduce a new audience to the Paralympics and raise awareness of Paralympic sport.
Set to the track, Harder Than You Think by Public Enemy, the film showcases the feats of the UK s top Paralympians, as well as revealing some of the unique backstories of previously unknown athletes and their phenomenal training in preparation for the Games. The shoot took place over two weeks in sports arenas across the country. The Channel 4 marketing campaign also utilised major outdoor poster, press and digital activity, including a poster campaign telling Usain Bolt and Mo Farah “thanks for the warm-up”.
Conceived and directed by Tom Tagholm, the film features sometimes shocking images – a bomb blast, a car crash – and its fast-paced emotionally charged nature that make us change our perspective. We see that the athletes are something more, rather than something less, than normal athletes. The words “Meet the superhumans” reinforce this new perspective.
It s success was revealed when more than 11 million people tuned in for the opening ceremony one of the best audience figures in Channel 4 s history. The campaign swept the board at the Promax Awards and the British Television Advertising Awards, as well as the Campaign of the Year award by Campaign magazine.

KFC is kicking off a 12-month marketing push to commemorate 50 years since the fast food chain launched in the UK.

O seriado Friends, que por anos a fio retratou as peripécias de um grupo de amigos que estavam começando a vida adulta, ganhou um novo ar nessa paródia do site Nerdist.

Desde a abertura parodiada dá para perceber algumas importantes diferenças, a começar pelo estilo de se vestir dos amigos, que agora é muito diverso, incluindo muitas barbas hipsters, até a forma de interação entre o grupo, que agora passa das conversas para um jeito “celular-centrado” de comunicação.

Como se a paródia da abertura não fosse crítica o suficiente, o Nerdist ainda produziu o que seria o início do piloto dessa adaptação da série, que traria muitas cenas dos amigos um ao lado do outro, porém conversando via aparelhos móveis.

Daquelas críticas que te deixam com um riso constrangido, por perceber que muitas vezes acabamos agindo exatamente como o vídeo mostra.

Post originalmente publicado no Brainstorm #9
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