Hasta La Creative!

Next time you’re at the supermarket scanning the shelves for whichever loaf of bread is on sale, because you don’t really care which brand you buy—because bread is bread is bread—imagine if the top shelf had a loaf slapped with a Fendi logo. Would you buy it?

Israel-based artist Peddy Mergui presents a fascinating fantasy world where luxury brand make various food products in his series Wheat is Wheat is Wheat.

“By infusing the packaging of our most basic commodities with values of prestige and luxury, Wheat is Wheat is Wheat explores the dynamic and often blurred ethical boundaries of design within consumer culture,” says his website. “This exhibition is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass.”

It’s been a while since art school, but I think this project’s statement translates to: “There’s an ass for every seat. If you build it, they will come.”

Take a look below at these ludicrous collisions of commercialism. 

 
Tiffany yogurt: Because being regular isn’t good enough. 

 
Prada flour: We’ll just assume it’s white. 

 
Nike fruit: Just eat it.

 
Louis Vuitton sausage: Just don’t ask how it’s made. 

 
Gucci pickles: The silliest dill. 

 
Ferrari pasta: As if you even eat carbs. 

 
Dolce & Gabbana tea biscuits: Are we sure these aren’t real?

 
Chanel baby formula: It’s actually from the teat of Gerard Depardieu.

 
HSBC basmati white rice: This bag is actual size. 

 
Bulgari butter: When it melts, it turns into the Pope’s tears. 

 
Apple iMilk: That extra 1% is for the 1%.

Via Visual News.

YouTube will offer a halftime show during the Super Bowl featuring some of its biggest online stars, part of a broader initiative to promote advertisements on the Google-owned video site.

Harley Morenstein, the ringleader of food stunt group EpicMealTime, will host the program featuring musical performances and stunts, while others will produce fake Super Bowl ads. The show will stream live on YouTube during the game, the year’s most-watched television event, airing Feb. 1 on NBC.

YouTube believes the growing profile of online stars like Freddie Wong, whose main channel has more than 7.4 million subscribers, and Toby Turner will help them vie for attention with Katy Perry and Lenny Kravitz, NBC’s halftime performers. More than 60 million people subscribe to the channels of the participating YouTube creators, some of whom YouTube has been promoting on billboards in major U.S. cities.

Continue reading at AdAge.com

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Quand on atteint la vitesse de 88 miles à l’heure, il y a toujours un avant et un après. Entre les deux, on voyage dans le temps. Voici donc une série de posters réalisée par Andy Fairhurst et qui fige parfaitement cet instant sacralisé dans la trilogie Retour vers le futur. Intitulé « 88MPH Trilogy », les posters symbolisent, avec une vue de haut vers le bas, les chemins empruntés par la Dolorean, départ et arrivée.

Trabalhar como freelancer é incrível. Você é seu próprio chefe, monta seus próprios horários, tem a liberdade e independência de trabalhar de onde quiser – cafeterias, espaços de co-working, eventos, e quase qualquer lugar em que seja possível ter energia e conexão à internet.

No entanto, estar sempre em busca de novos trabalhos pode ser um tanto desgastante, e nem sempre sair distribuindo seus cartões de visita é a melhor maneira de fazer isso.

Tirando proveito dessa mobilidade de quem trabalha por conta própria, o freelancer Christophe Gonzalez criou adesivos que destacavam alguma das suas habilidades e colou-os na tampa do seu laptop. Cada vez que ele ia trabalhar de um lugar diferente, fazia do seu equipamento uma espécie de outdoor móvel.

O resultado da ideia foi tão bom que Christophe agora está lançando uma startup especializada nesse tipo de adesivos, a Coffee Shop Freelancers. Ele irá confeccionar adesivos de qualidade, que têm duração estimada de 2 anos e que podem ser facilmente removidos dos laptops sem causar danos ou deixar marcas, para as mais diversas atividades freela.

Cada adesivo deverá custar cerca de 30 dólares, e os interessados podem se cadastrar no site para conseguir 20% de desconto quando a loja estrear.

Cá entre nós, também não é nada difícil fazer um adesivo desses sem precisar importá-lo, e com a vantagem poder customizar o seu texto em português. Já estou aqui pensando em que tipo de adesivo eu poderia colocar na tampa do meu laptop. Quem sabe algo mais ou menos assim:

Post originalmente publicado no Brainstorm #9
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Trying to build excitement early is part of the standard Super Bowl advertiser playbook by now. Last year, Super Bowl advertisers including Oikos, Audi, Toyota, Butterfinger and Squarespace released commercials or web videos hyping their big-game ads well before game day. This year, Lexus has already released its full Super Bowl commercial.

Mercedes wanted its Super Bowl ad to have a relationship to the game, and as such created a campaign patterned around the Super Bowl itself, using the tropes of sports talk, endless predictions and anticipation for the event itself.

“The Super Bowl has tremendous value when it coincides with a significant piece of news we want to talk about,” said Drew Slaven, VP-marketing, Mercedes-Benz.

Continue reading at AdAge.com

Voici une série de typographies réalisées à la main par l’artiste Becca Clason à partir d’aliments et condiments tels que des graines, du sucre ou des feuilles de salades. Entre précision, créativité et humour, Becca Clason joue avec les formes des lettres et la mise en scène autour de ses messages gourmands. À découvrir.

“Way Out” é uma animação criada pelo artista Yukai Du para sua graduação na faculdade. Sem diálogos, o curta explora os limites da nossa relação com os smartphones e se transforma numa surreal história de terror, digna de um episódio de “Twilight Zone“.

Vale muito a pena ver, os traços e a edição de som ficaram impressionantes.

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Category: Guest Column
Summary: Blogging, social media marketing, and e-commerce websites have made copyrighting a newsworthy topic on the Internet. Recently, the various changes in Facebook’s privacy rules have spurred a hoax-driven campaign alleging to protect posts from being used based on copyright law. Because of the sheer volume of websites, numbering in the 600-millions, and the ease of sharing files, the music industry has been hit hard with revenue losses due to royalty infringements.

Former Dixons Carphone head of brand communications Benjamin Kaye has joined the AA in the same role.