Hasta La Creative!

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Voici une vidéo en timelapse dans laquelle on suit les aventures d’un groupe de voyageurs profitant de la beauté naturelle de la Norvège et de l’Islande. L’intrigue réside dans le fait que ce sont bel et bien des plans de la vie réelle qui sont filmés. Un superbe rendu signé Martijn Doolaard et produit par DAMPDESIGN.

One day after their unbelievable, inspiring win over the Green Bay Packers, which sent them to the Super Bowl, the Seattle Seahawks hit rock bottom on Twitter with a tweet that read, “We shall overcome #MLKDay”—using Martin Luther King Jr. to celebrate the team and its football prowess.

The tweet, which appears to have been deleted, also included a photo of quarterback Russell Wilson, with a tear in his eye, captioned with this MLK quote: “Take the first step in faith. You don’t have to see the whole staircase, just take the first step.”

As you can see below, the response was not kind. As we did our MLK tweet roundup earlier today, we had thought brands had learned a thing or two about sensitivity in this regard. Clearly not. The New England Patriots, meanwhile, didn’t post any MLK tweets, preferring to keep it simple.

this is disgusting, @seahawks. pic.twitter.com/bC05nb2nDF

— drew olanoff (@drew) January 19, 2015

The photo was one thing, but the fact that the @seahawks actually wrote “We shall overcome” as the caption is mind-boggling. #MLKday #fail

— SportsGrid (@SportsGrid) January 19, 2015

MLK Day should be renamed “Social Media Intern Firing Day.” RT @Seahawks We shall overcome. #MLKDay pic.twitter.com/TNR5v9dHr7

— Colin Brooks (@cgb5001) January 19, 2015

“@Seahawks: We shall overcome. #MLKDay http://t.co/B34tdbXC2M” ummm, where do I even start with how wrong, gross, and obtuse this is?!

— Heather Smolen (@hsmolen) January 19, 2015

Seriously??? Don’t make me root for the Pats. RT @Seahawks: We shall overcome. #MLKDay http://t.co/XCLoYDh3dZ“

— Shary Tran (@sharytran) January 19, 2015

MLK’s “We shall overcome” is about civil rights and achieving equality, it is blasphemous to compare it to a football game. @Seahawks

— Shirley (@SFsportschick) January 19, 2015

Fire everyone who had a hand in this. Immediately RT @Seahawks: We shall overcome. #MLKDay pic.twitter.com/dyJBA37F9E

— DarkSkintDostoyevsky (@daniecal) January 19, 2015

Here we are celebrating the life and legacy of civil rights pioneer Dr. Martin Luther King Jr. And right on cue, brands are tweeting out messages of rememberance stamped with the company’s logo, or even the product itself.

To be fair, no one has tweeted anything terribly egregious today. And many simply tweeted quotes from MLK, which seems fine. The problem, as we’ve seen before, is when they try to tie in their brand or product. That’s when the salute becomes more of a sales pitch. (And sorry, but how heartfelt of a tribute can Steak-Umm really offer?)

Take a look below at some brands that felt the need to weigh in:
 

In honor of Martin Luther King Jr. today. A man who did so much for others. #MartinLutherKingDay pic.twitter.com/eEOKtjIf4V

— Chop’t Salad (@Chopt) January 19, 2015

May we always retain our hope. #MartinLutherKingDay pic.twitter.com/4qzYbVXUit

— Cheesecake Factory (@Cheesecake) January 19, 2015

“Our lives begin to end the day we become silent about things that matter.” ~Martin Luther King, Jr. #MLK pic.twitter.com/D9fwWJay66

— Duane Reade (@DuaneReade) January 19, 2015

Happy MLK day from The Buick Gal! #NAIAS What was the Buick convertible we offered 25 years ago? #ThatsABuick pic.twitter.com/l49B0QPv1l

— Buick (@Buick) January 19, 2015

“Love is the only force capable of transforming an enemy into friend.” #MartinLutherKingDay (IG pic @pawsomedogduo) pic.twitter.com/55qjlnuyqP

— PetSmart (@PetSmart) January 19, 2015

“Courage is the power of the mind to overcome fear.” – Martin Luther King Jr.

— Planet Fitness (@PlanetFitness) January 19, 2015

Today we honor Dr. Martin Luther King Jr. pic.twitter.com/BPO5nyRL85

— Staples US (@Staples) January 19, 2015

Today we honor the work of Dr. Martin Luther King Jr. #MLK pic.twitter.com/1GDFn3yW02

— White Castle (@WhiteCastle) January 19, 2015

“The time is always right to do what is right.” – Martin Luther King, Jr. #quoteoftheday #MLKDay

— steak_umm (@steak_umm) January 19, 2015

Thank you for inspiring everyone to dream in color. #MartinLutherKingDay pic.twitter.com/jJJe2eObNz

— Crayola (@Crayola) January 19, 2015

A toast to a very special man who strived for progression throughout his life. #MLKDay pic.twitter.com/7I6qNug4u4

— Guinness Ireland (@GuinnessIreland) January 19, 2015

Live your dream. Happy #MLKDay from Saks. pic.twitter.com/xymul8CZ4i

— Saks Fifth Avenue (@saks) January 19, 2015

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