Le designer graphique espagnol Muokkaa a été commissionné par le magazine Yorokobu, pour leur numéro 58, afin de réaliser un calendrier rempli de visuels montrant des nombres allant de 0 à 31. Un vrai travail a été effectué sur la 3D, les couleurs, la forme des chiffres ainsi que leur composition. A découvrir dans la galerie.
(TrendHunter.com) Microsoft Windows 10 is a next-generation operating system that looks like it will do a far better job at bridging the gap between desktop and mobile systems compared to its predecessors. Windows 10…
(TrendHunter.com) Mariana Caldas photographed model Bárbara Magalhanis exploring the Brazilian landscape in this exclusive C-Heads editorial.
Caladas explains that she and her muse simply let themselves “get…
Voici le nouveau spot Kusmi Tea – « La Beauté des Mélanges » qui promeut cette fois-ci l’union entre le thé russe et le thé anglais Earl Grey. Toujours dans un ballet aquatique, nous voyons une femme et un homme se désirer et fusionner au milieu d’étoffes bleu nuit et jaune, dans un salon haussmannien. Une réalisation onirique signée Jérémy Charbit et une production de Starloo et l’agence Quai des Orfèvres.
Photo : Peter de Mulder.
(TrendHunter.com) Instead of setting up a cubicle of a booth at Toronto’s 2015 Interior Design Show, Caesarstone opted for a much more interactive display. A quartz swing set was set up as a great pull for…
(TrendHunter.com) Photographer Toni Smailagic captures ‘Mantis’ a black and white editorial that is lensed for the pages of Glassbook Magazine. The image series is captured in an industrial alleyway and…
(TrendHunter.com) Photographer Lindsey L33 captured some truly lovely photos of sisters Cara and Kendal for an exclusive C-Heads editorial.
‘They Predicted Rain’ is a beautiful visual narrative about a…
Mr. Morse, a Bronx native, was, at 24, the weekly magazine’s youngest war photographer and later covered the Mercury space program.
Hyundai has decided not to advertise in Super Bowl XLIX, snapping a streak of seven consecutive appearances in the game. It joins a growing list of automakers that frequently buy into the big game but are abstaining for 2015.
Auto brands in Super Bowl XLIX include Lexus, Nissan, Toyota, BMW, Kia and Mercedes-Benz, but the game won’t be the kind of over-saturated demolition derby that viewers have gotten used to lately.
Recent Super Bowl advertisers that are sitting out 2015 include Audi, which had been an advertiser in the game since 2008; Volkswagen, the brand behind 2011’s hit Super Bowl ad “The Force” and last year’s “Wings”; General Motors, which ran two ads in 2014; Lincoln; Jaguar; Honda and Acura.
The photo messaging start-up is joining with a group of media companies to offer users original editorial content for the first time.
(TrendHunter.com) If you’re familiar with the work of photographer Asger Carlsen, you might be surprised to learn that The Cut enlisted him to photograph women’s resort fashion for its latest issue….
Hyundai has decided not to advertise in Super Bowl XLIX, snapping a streak of seven consecutive appearances in the game. It joins a growing list of automakers that frequently buy into the big game but are abstaining for 2015.
Auto brands in Super Bowl XLIX include Lexus, Nissan, Toyota, BMW, Kia and Mercedes-Benz, but the game won’t be the kind of over-saturated demolition derby that viewers have gotten used to lately.
Recent Super Bowl advertisers that are sitting out 2015 include Audi, which had been an advertiser in the game since 2008; Volkswagen, the brand behind 2011’s hit Super Bowl ad “The Force” and last year’s “Wings”; General Motors, which ran two ads in 2014; Lincoln; Jaguar; Honda and Acura.
Sadly, what has gotten more common over the years has now reached epic proportions. Super Bowl ads from marketers including Carl’s Jr, Lexus, and Toyota have already been released or previewed, and the super bowl surprise will already feel like a rerun before it even began.
To all people releasing early, you should know, that this is not the way to build hype. To all those who have been told to embargo, and still tell, that is not the way you keep friends.
In the week’s most actionable ad, 72andSunny employs some fake blood and an old Jack White tune to remind viewers that the Call of Duty series is all about killing other people.
Unlike other, CGI-heavy video game campaigns, this one stars Rob Huebel, who most recently played an angry dad on Transparent and a creepy sex offender on The League. He’s the guy who films all the (simulated) death and destruction:
Our favorite part of this ad is that it’s not really for a new edition of the game — just a new data pack or update to the existing version.
Dans le monde de l’artiste Loris Cecchini, les murs ouvrent les portes de nouvelles dimensions. Dans son monde, des murs blancs se désagrègent, ondulent et s’éparpillent comme le liquide au contact d’une goutte d’eau qui fait écho. On parle alors de vibrations murales, un travail hypnotique à découvrir dans la suite.
Hershey Co. has launched a creative agency review as the candy giant looks to expand its roster of agencies beyond Arnold Worldwide and Havas Worldwide, both owned by the Havas holding company. The two shops will remain on the company’s roster, but the marketer wants to get ideas from a broader range of agencies.
“We are just looking to add more [agencies] to the mix to help diversify the work,” said company spokeswoman Anna Lingeris. The company, she said, wants to develop “better effectiveness and efficiencies over time.”
Hershey has been with Arnold for more than eight years and with the Havas agency for three years. Havas had traditionally handled digital and Arnold was on TV, but Hershey increasingly looks at the shops as a “collaborative team” as digital and traditional media have converged, Ms. Lingeris said. “We are not replacing them. We are just looking to add selective agencies to create a world-class team,” she added.
BBH New York is the latest agency to rearrange its creative department for the new year.
John Patroulis, who joined BBH from AgencyTwoFifteen when it merged with McCann SF in 2011, will graduate from the CCO position to become the agency’s Creative Chairman (a new role) while ECD Ari Weiss, the former 180LA CD who moved east the very month Patroulis joined, assumes his old title.
In perhaps the most striking change, Chairman Emma Cookson — who has spent more than two decades with the BBH organization — has followed Donny Deutsch in seeking other creative opportunities (which presumably do not involve business talk shows or situational comedies).
The move does not involve any new hires: Patrick Lafferty, whose selection as North American CEO ended a six-month search in May of 2013, will retain his title as will Chief Strategy Officer Sarah Watson. Patroluis, who will oversee Weiss and his team as well as the agency’s integrated production, technology, and public relations departments, now reports to Worldwide CCO Alexandre Gama of Neogama/BBH Sao Paulo.
We will not see activity from the updated BBH New York team during this year’s Super Bowl; its two largest clients, PlayStation and AXE, will not advertise during the game.
Nermin Er est une artiste basée à Istanbul qui découpe le papier et en fait d’incroyables mise en scène. À l’aide de lumières et de jeux d’ombres, ses oeuvres prennent une dimension fantastique qui entre précision et créativité rappellent la magie des ombres chinoises. À découvrir.
Internet service providers led by Comcast are pushing to protect from federal regulations their ability to demand fees from high-volume data users such as Netflix.
Netflix, the world’s largest subscription video streaming service, and middlemen such as Level 3 Communications and Cogent Communications Holdings have asked regulators to prevent internet providers from charging for connections.
The issue is one of many the Federal Communications Commission will resolve in a vote set for Feb. 26 on rules to ensure all internet traffic is treated equally, a policy called net neutrality. The FCC also will decide whether to include mobile service under the rules, a step Chairman Tom Wheeler has indicated he favors.
Anheuser-Busch InBev on Friday added another craft brewery to its portfolio with the planned acquisition of Seattle-based Elysian Brewing Co. But the nation’s largest brewer might have an immediate branding problem on its hands with this deal.
That is because one of Elysian’s beers is called, ironically, Loser Pale Ale, with the tagline: “Corporate Beer Still Sucks.” This kind of corporate-brands-are-bad theme is common among some craft brewers and small- brand enthusiasts. But what happens when one of these small brewers is owned by a big corporation, such as A-B InBev?
Elysian “has been a rebel craft brewer in the heartland of craft for 20 years,” said Benj Steinman, president of beer trade publication Beer Marketer’s Insights.”It has very much of an established identity.” But the acquisition, he added, “raises a question mark about whether there is a contradiction between the identity Elysian has established for 20 years and being owned by Anheuser-Busch.” And the fact that Elysian sells a brand that bashes corporate beers is a “perfect example of some of the potential complications.”
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