Atlas allows Facebook to gain a clear advantage on Google due to its head start with logged-in users, says Mel Exon.
Dados coletados pelo aplicativo para “ler mais tarde” (ou nunca ler, né?) Pocket revelam que os usuários de iPhone 6 Plus tem uma tendência menor a buscar seus iPads para leituras mais longas.
Usando como base da pesquisa mais de 2 milhões de “aberturas” de arquivos para leitura, o Pocket descobriu que dentre os proprietários de iPhones 5s, 45% do tempo de leitura de textos é feita em iPads. Quem tem um iPhone 6 gasta cerca de 28% do seu tempo de leitura em tablets, aumentando em 17 pontos percentuais o tempo gasto no smartphone.
Já quem tem o iPhone 6 Plus, que é maiorzinho – ele mede 5,5”, contra as 4,7” do modelo anterior – chega a gastar 80% do seu tempo de leituras no iPhone, deixando apenas 20% dos textos para ler no tablet.
Isso mostra o que alguns especialistas já especulavam com a chegada dos phablets – quando a tela é maior, há um maior conforto para leitura e uso de aplicativos, e o tablet vai se tornando cada vez mais desnecessário.
Outro fator a ser considerado também é o quesito “novidade” – como os iPhones 6 e 6 Plus são lançamentos recentes, pode ser que seus proprietários estejam mesmo dedicando mais tempo a usá-los.
Ainda assim, é interessante notar que o que era apenas uma especulação entre os analistas de tecnologia, vai aos poucos se mostrando bastante verdade.
Post originalmente publicado no Brainstorm #9
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Le studio de design graphique basé à Barcelone Atipus a imaginé une identité unique pour une musicothérapeute sociale et éducatrice Celia Castillo. L’identité est basée sur des représentations graphiques des exercices rythmiques que Celia utilise pour traiter ses patients. A découvrir en images.
Category: Career Oxygen
Summary: With the holidays quickly approaching, many young professionals want nothing more than a job they love. The holidays often pass by with family and friends and the things that are truly important in life, and then it hits — the holidays are over and you’re back to being an intern or being that graduate looking to break into your industry. In other words, it’s okay to have a wish list this holiday season, and it’s okay that this wish list be centered around your career.
A Gifu, au Japon, Bandesign a imaginé un café aux façades reflétant l’environnement fleurie des alentours, grâce à un système de miroirs polis qui se confrontent. Des façades qui s’adaptent et s’illustrent en suivant le fil des saisons, des cerisiers et du voisinage, à découvrir plus en détails dans l’article.
Photo by Shigetomo Mizuno.
Big packaged-goods companies have been broadly losing share to smaller ones in recent years, according to a study by IRI and Boston Consulting. But lately some have moved to a battlefield where they hold a distinct size advantage — federal courts.
The world’s three biggest packaged-goods companies, facing increased investor pressure over sluggish sales growth, have each sued much-smaller rivals in federal courts this year over ad claims. This comes after years of relying on the lower-cost National Advertising Division of the Council of Better Business Bureaus for such disputes. While some see signs of bullying, the big players say they’re taking appropriate steps to fight “egregiously” false claims.
Unilever’s Oct. 31 lawsuit against Hampton Creek, alleging its Just Mayo brand is masquerading as mayonnaise despite having no eggs, is the latest. That follows Procter & Gamble Co. suing Hello Products in January, alleging the start-up’s “99% Natural” claim on toothpaste was misleading, since 50% of its ingredients were chemically processed. Nestle in May sued Blue Buffalo claiming its ads disparaged Purina products while falsely claiming certain Blue Buffalo products have no animal by-products or grain.
Dealer Joe Serra lost more than 1,000 customers a year when General Motors phased out Hummer about five years ago.
Some of them returned — but only after Mr. Serra added a Jeep franchise, one brand that seems to offer the sort of capability and cachet that meets erstwhile Hummer customers’ tastes.
“Thank God I was able to acquire Jeep and retain some of those Hummer people,” says Mr. Serra, owner of Serra Automotive Inc., which has 34 dealerships in seven states and sold 1,462 Hummers from its Grand Blanc, Mich., store in 2006. “Jeep has it going on right now. It’s like they’ve got that niche all to themselves.”
Vodafone is reportedly in talks with Tesco to buy Blinkbox, the supermarket’s video-on-demand rival to Netflix and Amazon Prime.
Advertising expenditure in measured media is expected to rise 6.3 per cent in 2014 after a better than expected recovery, according to today’s forecast from WPP’s Group M.
Consumers will spend 1.2% more this Christmas on food and drink than they did last year, but they are still tightening belts and looking to budget even over the festive season, IGD has warned.
BMW is set to bring its car sharing scheme, DriveNow, to London next year, as it looks to reap the rewards of the ‘sharing economy’.
Nik Upton, the Joint co-founder, has left the independent agency, whose clients include TSB.
Dune, the shoe retailer, has partnered with End Youth Homelessness to encourage shoppers to donate the money they would spend on stocking fillers to the charity.
Fãs devotos de Star Wars cruzaram os dedos antes de dar o play no teaser trailer divulgado na última sexta-feira, pedindo à Força e à alma de Obi-Wan Kenobi que JJ Abrams não tenha repetido os erros de George Lucas nos episódios I, II e III. Pelo próximo ano, a maioria de nós estará prendendo a respiração e torcendo muito para o diretor não estragar nossa saga favorita, e que O Despertar da Força seja um lembrete de tudo aquilo que amamos.
Mas vamos ser honestos: junto com o medo, vem também a esperança e é muito difícil não se empolgar com as possibilidades que o futuro reserva. E movidos por este sentimento, alguns fãs já se sentem inspirados pelo teaser trailer e tudo que pode vir por aí.
O site Screen Rant mostrou dois exemplos disso. O primeiro é a versão LEGO da sequência, criada em apenas um dia por Snooperking, e que já conta com mais de 2 milhões de views.
Já os outros são dois pôsteres, criados por Legion of Potatoes e Jam-Wah.
Vai ser um longo ano, mas certamente novidades não faltarão nos próximos 12 meses…
Post originalmente publicado no Brainstorm #9
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| THE ORIGINAL? Poulain Crémeux Chocolate – 1991 Source : INA / Bonus : Parodie de Les Nuls Agency : Callegari Berville, Paris (France) |
LESS ORIGINAL E.Leclerc Tablette d’Or Chocolate – 2014 Source : YouTube Agency : Agence Australie, Paris (France) |
He described the shop’s “It’s Butter Season” campaign, which celebrates a time when bakers are “shining in the world,” as “awesome” despite the bout of bad timing. “We got it out there for week, and some of our biggest retailers were calling us saying, ‘You use 12 sticks of butter in that video; I want them.'”
Supply isn’t the only challenge Mr. Goldstein’s team faces. As the company expands into new categories, he wants to promote a “unified message” across categories. “If people are buying milk, we want them to try our cheese. If they’re buying our butter we want them to try our milk.”
The plan is to connect more consumers with the farms through tours and virtual experiences. For example, the team is thinking about strapping a live camera on a cow, so that a kid having breakfast can scan a QR code on a carton of milk and see what the cow is doing at the same time, he said.
VaynerMedia has hired Tumblr Agency Development Lead Ari Levine to run new business as the 400-person digital shop maps out plans to grow.
“The agency is quite large, but it doesn’t have a [structured] new business department,” said VaynerMedia CEO Gary Vaynerchuk, agency co-founder and entrepreneur. “We had no lead. This is the first sign of us being on the offense on new business.”
It’s part of a larger plan, also including the recent investment in a more robust HR team, to quickly grow from 400 to 1,000 employees, and then perhaps add another few thousand. Unlike plenty of shops on the make, however, Mr. Vaynerchuk said the agency is not building toward a sale.
Uwe Ellinghaus doesn’t like to see Cadillac explicitly comparing itself to German luxury competitors in its ads. But he’s determined to see Cadillac adopt the marketing strategies used by those rivals, including his former employer, BMW.
The results of that drive will show up in April, said the 45-year-old marketing chief, when Cadillac unveils its range-topping CT6 sedan, the first car to carry its new vehicle-naming system, at the New York auto show, along with a revamped strategy that will seek to position Cadillac not just as a car brand, but as a pure luxury brand.
“Johan de Nysschen, my boss, and I always say we want to build the first luxury brand that just happens to make cars,” Mr. Ellinghaus said in an interview at the Los Angeles Auto Show. “That sounds like a joke, but we’re serious about it.”
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