Troubled Family Photos – The 'Burn Down Something Pretty' Series Captures Intimate Family Scenes (GALLERY)

(TrendHunter.com) ‘Burn Down Something Pretty’ is a photo series, captured by Rhode Island-based photographer Ellis Marksohn, that uses constructed moments of intimacy to depict the photographer’s…

The Neediest Cases: Journalist Threatened in Gambia Wants to Rescue His Daughter

A man granted asylum in the United States aims to help his wife and his 2-year-old daughter, who could be subject to female genital cutting.

Nancy Snyderman to Return to ‘Today’ After Ebola Quarantine Flap

The appearance will end an extended absence by Dr. Snyderman, who drew a chorus of criticism for breaking a self-imposed quarantine after returning from Liberia.

Advertising: Targeting Customers on Mobile During Holiday Shopping Season

Marketers are studying the best way to reach shoppers as more online traffic stems from mobile devices.

Secluded Treehouse Homes – This Intown Secluded Treehouse is Located in Rural Atlanta (GALLERY)

(TrendHunter.com) If you’ve ever dreamed of living in a tree house as a child, you will love this Intown Secluded Treehouse, a dreamy residence located in the heart of Atlanta.

The compact home is rustic and…

Top 60 Branding Trends in December – From Bare Faced Beauty Ads to Color Spectrum Java Packaging (TOPLIST)

(TrendHunter.com) These December 2014 branding trends range from bare faced beauty ads to vibrant java packaging that is color-coded to match different flavors.

When comparing the month’s cosmetics and food…

Accenture to Acquire Reactive, Heating Up Consultant Battle For Marketer Dollars


Accenture has entered into an agreement to acquire Reactive, an independent Australian ad agency and winner of Ad Age’s Small Agency Award for digital campaign of the year in 2014.

The acquisition is yet another move towards marketing by a company with IT roots. Accenture, IBM, Dell and Deloitte are now all trying to make money by helping companies use digital tools to get smarter about the way they interact with customers, and all expect marketing to influence how the money is spent.

“Brands are recognizing that being relevant to customers has never depended more on how they engage with customers digitally,” said Brian Whipple, senior managing director at Accenture Interactive.

Continue reading at AdAge.com

Martin Ringqvist Joins 72andSunny as GCD

martin RWe didn’t run this story last week because we couldn’t verify it, but here it is: 72andSunny has hired Martin Ringqvist, best known as the guy behind the Van Damme “Epic Split” spot, as its newest group creative director.

Ringqvist will begin his new GCD role in January, joining the agency from Sweden’s Forsman & Bodenfors, where he was senior partner and copywriter.

72andSunny wouldn’t tell AdAge which accounts Ringqvist will work on just as they wouldn’t tell us whether last week’s rumors about his hiring were true. But the press release does provide us with a couple of quotes, which we will now dutifully reproduce. From CCO Glenn Cole:

“Martin’s innovative body of work speaks for itself, but his role in helping to shape the famously collaborative culture at Forsman & Bodenfors is just as significant. I’m excited to see how he will evolve what we do and how we do it.”

From Ringqvist himself:

“High pace, demanding clients and a total commitment to the task. Who would say no to that? And when it stood clear to me that the people at 72andSunny were just as amazing as their work, it was a no-brainer.”

New Career Opportunities Daily: The best jobs in media.

Top 90 Fashion for Men Trends in December – From Coffee-Infused Jackets to Nostalgic Normcore Styles (TOPLIST)

(TrendHunter.com) These December 2014 fashion for men trends range are designed with both style and function in mind. While past seasons have featured more avant-garde and conceptual cuts, this month’s menswear…

Martha Stewart Opening Cafe as Lifestyle Magazines Falter


Martha Stewart is expanding her home-goods empire, this time by offering food and drink directly to her legions of devotees with her first cafe.

Martha Stewart Cafe will open in the Starrett-Lehigh Building in Manhattan’s Chelsea neighborhood, where the domestic maven’s company headquarters are located. Cafe managers now are hiring baristas, according to Claudia Shaum, a spokeswoman for Martha Stewart Living Omnimedia Inc.

Martha Stewart Living Omnimedia, which sells lifestyle magazines and brands cooking products, reported a $1.8 million loss last year amid competition from the Internet. It agreed to farm out most of its magazine operations to Better Homes and Gardens publisher Meredith Corp. in October to reduce costs.

Continue reading at AdAge.com

Wanderers Short Film

« Wanderers » est un court-métrage animé conçu par le vidéaste suédois Erik Wernquist qui a imaginé à quoi ressemblerait la colonisation de l’espace par l’homme. Il a réussi à recréer notre système solaire à l’identique grâce à de vraies photos de l’espace et des documents de la NASA. Un voyage dans notre galaxie pour l’unique plaisir des yeux et des images, à regarder.

Credits :

VISUALS – Erik Wernquist.
MUSIC – Cristian Sandquist.
WORDS AND VOICE – Carl Sagan.
COLOR GRADE – Caj Müller/Beckholmen Film.
LIVE ACTION PHOTOGRAPHY – Mikael Hall/Vidiotism.
LIVE ACTION PERFORMANCE – Anna Nerman, Camilla Hammarström, Hanna Mellin.
VOCALIST – Nina Fylkegård.
THANK YOU – Johan Persson, Calle Herdenberg, Micke Lindgren, Satrio J. Studt, Tomas Axelsson, Christian Lundqvist, Micke Lindell, Sigfrid Söderberg, Fredrik Strage, Johan Antoni, Henrik Johansson, Michael Uvnäs, Hanna Mellin.
THIS FILM WAS MADE WITH USE OF PHOTOS AND TEXTURES FROM:
NASA/JPL, NASA/Goddard Space Flight Center Scientific Visualization Studio, ESA, John Van Vliet, Björn Jonsson.

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VIA Agency Gets Scary for Three Olives Vodka

We’ve never quite understood the idea behind Warren Zevon classic “Werewolves of London,” though a quick Google search tells us that Phil Everly came up with the idea and Zevon just improvised.

At any rate, those Werewolves have gone over to the sexy side in a new campaign created by Maine-based VIA Agency to promote the very British Three Olives Vodka. Here’s the first spot, titled “Full Moon”:

This hirsute fellow is almost aggressive enough for us to call him “Bond-like.”

(more…)

New Career Opportunities Daily: The best jobs in media.

Elegant Sci-Fi Weapons – The New Lightsaber Featured in the Star Wars Trailer is Controversial (GALLERY)

(TrendHunter.com) The highly anticipated first trailer for J.J. Abrams’ take over of the ‘Star Wars’ franchise featured a new lightsaber that has everyone talking. Taking after the traditional…

Facebook Brings Autoplay Video to Mobile App-Install Ads


Facebook is letting advertisers open some gifts a bit early this holiday season.

Mobile app advertisers can now run autoplay video ads within Facebook’s mobile apps as part of their app install ads, the company announced on Tuesday.

Continue reading at AdAge.com

Dreamlike Photography by Sofia Ajram

Sofia Ajram est une photographe basée à Montréal qui nous présente ici une série de photographies aux inspirations sombres et romantiques. Dans une ambiance d’occultisme se déroulant le plus souvent dans une forêt, de charmantes jeunes femmes brunes semblent envoutées par un enchantement. À découvrir.

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Martin Ringqvist, Creative on Volvo's 'Epic Split,' Named Group Creative Director at 72andSunny


The Van Damme effort was part of a larger b-to-b campaign called “Live Tests,” which featured a number of impressive stunt videos, though the film featuring the action star garnered the most attention. “Epic Split” became an awards-show darling this year, racking up multiple trophies, including ones at Cannes, the AICP awards, the U.K.’s D&AD Awards, and it won Best in Show at the One Show, and Forsman & Bodenfors was named agency of the year, among others. The shop was also named independent agency of the year at cannes in June.

Continue reading at AdAge.com

Unilever Scoops Up Talenti Gelato Brand


Unilever, the world’s biggest maker of ice cream, acquired Talenti Gelato & Sorbetto to expand its frozen offerings and counter sluggish growth among its mainstream food brands.

Talenti, founded in 2003 and based in Minneapolis, will generate more than $120 million in sales this year from flavors like Blood Orange and Caramel Cookie Crunch, Unilever said today in a statement. Terms of the deal were not disclosed.

Since taking the helm in 2009, Unilever Chief Executive Officer Paul Polman has sought to expand the company’s $11.7 billion refreshment business, which includes ice-cream brands such as Breyers, Ben & Jerry’s and Klondike. In 2011, the company took its Magnum brand from Europe to the U.S., hitting $100 million in sales in the first year. Its last ice-cream deal was the 2011 purchase of Ingman Ice Cream Oy AB. Unilever currently sells gelato under the Breyers brand.

Continue reading at AdAge.com

Top Apple Analyst Says iAd Is a Mobile Ad Zombie


Over the past year, Apple has taken several steps to prove that iAd, its costly mobile-ad network, is still around. But one of the company’s top analysts has all but called it a zombie.

During a talk on Apple’s business at the Business Insider Ignition conference, Gene Munster, a senior research analyst at Piper Jaffray, said iAd is “not a focus for Apple,” adding he does not expect any changes over the next two years.

Steve Jobs launched iAd in 2010 to lend Apple’s devices — and design cachet — to mobile advertising, which he declared “really sucks.” The service debuted with several large brand advertisers, but its high cost — upwards of $10 million for exclusive categories — kept others at bay.

Continue reading at AdAge.com

#SoloSelfie Goes Viral for Beats in a Week When Repeats Ruled


This week’s Viral Video chart is full of favorites. Six of the week’s ten entries are making their second (or third) appearances, and two other spots are occupied by campaigns built on previous successes.

Turkish Airlines’ #EpicFood campaign claimed the chart’s top spot for a second consecutive week after piling up more than 27.5 million views in the week that ended Sunday, enough for a total of 60 million since its debut. Elsewhere, Foot Locker’s “Week of Greatness 2014,” Poo Pourri’s “Even Santa Poops” and three different Google campaigns all made repeat visits to the chart.

The two newcomers building on hits came from Beats by Dre and Old Spice. The Beats by Dre campaign, #SoloSelfie, is a star-studded, music-driven spot, while Old Spice’s campaign, “Dadsong,” is a kind of sequel to the breakout hit “Momsong” (as highlighted last week by Creativity, which made it an Editor’s Pick.)

Continue reading at AdAge.com

Why Jeff Bezos Is 'Very Optimistic' About The Washington Post


When Jeff Bezos bought The Washington Post in August 2013, the media world couldn’t understand it. Why would the founder and CEO of Amazon — arguably one of the most forward-looking, disruptive companies in the world — buy a print newspaper?

On Tuesday, Mr. Bezos, speaking at Business Insider’s Ignition 2014 conference, shed a modicum of light on his decision, saying the Post is an important institution with a business case that isn’t hopeless.

“I’m very optimistic about the future” of the Post, he told Henry Blodget, editor and CEO of Business Insider.

Continue reading at AdAge.com