Hasta La Creative!

What would a Norman Rockwell family look like today? Johnson & Johnson’s Tylenol has an answer in its new ad campaign, which is obviously far more diverse than the white, middle-class gathering featured in the iconic “Freedom from Want” painting of 1943.

Tylenol’s take shows a Japanese family, an African-American family headed by a grandmother with a pierced eyebrow, and a blended family that includes a lesbian couple. The work from WPP’s J. Walter Thompson includes a voiceover from the painter’s granddaughter, Abigail Rockwell.

Following a soft launch of the initial video for Thanksgiving and release of a second video on the Yee Hoshida family on Tuesday, Tylenol will launch videos on other families over the course of the holiday season backed by broader online media and PR support, the latter from Edelman’s Zeno unit, which worked with JWT on developing the insights.

Continue reading at AdAge.com

Jason Andrews, the executive creative director at Rapp and a judge of the film and TV jury at the DMA Awards, explains why Leo Burnett Change’s “second chance” won the DMA Awards Grand Prix.

Junto com as retrospectivas de fim de ano, chega também a aguardada escolha da Cor do Ano, realizada pela Pantone. A conhecida escala de cores apontou um tom marrom-avermelhado, mais fechado e sério, como tendência para 2015. Chamada de Marsala, mesmo nome de um tipo de vinho italiano, a cor acabou se transformando em motivo de piada nas redes sociais, por coincidentemente levar a mesma nomenclatura de um molho da rede de comida italiana Olive Garden.

@Joepardavila @Pantone We couldn’t be happier with the choice! We are lobbying for a new shade for 2016 called “Freshly Baked Breadsticks”.

— Olive Garden (@olivegarden) December 4, 2014

Não era a proposta da Pantone, obviamente. “Assim como o fortificado vinho que dá o nome à Marsala, esse tom saboroso engloba a riqueza satisfatória de uma farta refeição, enquanto as suas raízes marrom-avermelhadas emanam uma sofisticada e natural sensação terrosa”, explica o release que apresenta a cor.

O choque do público provavelmente se dá por conta do contraste com as cores dos anos anteriores, mais vivas e alegres – como foi o caso do Tangerine Tango (2012), Emerald (2013) e Radiant Orchid (2014).

Post originalmente publicado no Brainstorm #9
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Cadillac has appointed Publicis Worldwide to its creative account.

Sven Kroner est un artiste peintre allemand. Les peintures de Sven s’inspirent de sa propre enfance passée dans les montagnes et les forêts du sud de l’Allemagne et rappelle les peintures de paysages flamands. De belles créations mêlant beauté de la nature et machines pensées par l’homme à découvrir en images dans la suite de l’article.

BMW is one of the latest brands to tap into the ‘sharing economy’ as it rolls out its car sharing scheme DriveNow in London, a response to huge growth in urban living.

Victime d’une rupture conjugale, un homme se rend dans une clairière isolée au milieu des bois et ouvre les portails de son passé afin de réfléchir sur sa relation. Voici le synopsis de cette vidéo d’animation 2D réalisée par Persistent Peril en guise de clip pour le morceau Phantom Power de Diagrams. Leur album intitulé Chromatics sortira prochainement. A découvrir.

L’illustrateur américain Brian Doyle est l’auteur d’un compte Instagram sous le pseudo Sneakerpie derrière lequel ce sneaker-artist diffuse des illustrations de baskets iconiques sous différentes formes graphiques : aplat, pixel ou 3D. A découvrir dans la galerie d’images.

Former chief executive of retailer White Stuff and merchandising director of Topshop, Sally Bailey is also a trustee of The Eve Appeal and The Fawcett Society. She tells Marketing that it’s possible to balance principles and a career.