Bhopal Medical Appeal: Sniper
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Copywriter / Art Director / Typographer: Indra Sinha
Photographers: Raghu Rai, Maude Dorr, Andy Moxon, Micha Patault, Alex Masi, Prakash Hatvalne
Copywriter / Art Director / Typographer: Indra Sinha
Photographers: Raghu Rai, Maude Dorr, Andy Moxon, Micha Patault, Alex Masi, Prakash Hatvalne
How do you remind Israeli men that bigger isn’t always better? Drawing a parallel with the most famous of short figures, Napoleon Bonaparte, this print work by BBR Saatchi & Saatchi Israel showcases FORD EDGE’s new “Eco-Boost” engine.
Had enough sweetness yet? Teeth starting to ache from all the sugar? Well prepare yourself for an emergency trip to the dentist – the final ad for Thinkbox’s ‘Harvey the Dog’ will premier in the UK on Boxing Day.
Pour rappeler l’importance des bonnes manières à table, la designer hollandaise Marleen Jansen a conçu la « Courtesytable » : une table ludique, avec deux sièges en forme de balançoire à bascule qui contraint les utilisateurs à rester à table tant que l’autre n’a pas décidé de se lever, sinon c’est la chute. A découvrir.
Dust away all the glitter and the tinsel, put aside the turkey and the trimmings because Christmas is all about giving. That’s what makes it such a great time of year. Sure, the mulled wine’s great for a glass or two and everyone loves a mince pie, but there’s no greater feeling than seeing someone’s […]
Pour sa dernière série, le photographe allemand Heiko Tiemann nous invite dans une école pour enfants ayant des troubles d’apprentissage. Grâce à ses images poignantes, il cherche à donner à ses sujets une voix dans une société où ils sont confrontés à la négligence et l’incompréhension. A découvrir en images dans la suite de l’article.
Se você teve a oportunidade de participar do incrível workshop Estética: Lógica, Harmonia e Construção do Belo, ministrado por Saulo Mileti, deve se lembrar de um segmento do curso dedicado aos comerciais de carros. Sem spoilers, o resumo da ópera é que parece haver uma falta criatividade latente na publicidade do ramo automobilístico.
Fato é que mestre Saulo não está sozinho. O mestre Stan Lee também resolveu reclamar e em sua série Stan’s Rants, ele fala diretamente ao manda-chuvas da indústria automobilística e aos criativos responsáveis por comerciais de carros. O título, Stan Hates Obvious Commercials, já diz tudo.
O criador de alguns de nossos super-heróis (e também vilões) favoritos explica que adora carros e, por consequência, também curte os comerciais deste segmento. O problema é que todos eles acabam parecendo iguais. “Eles te mostram o carro e, pelos próximos 20 ou 30 segundos, mostram o carro rodando por uma estrada, contornando uma montanha ou pela cidade…” Se isso te lembra alguma coisa – ou várias coisas – é porque algo está bem errado.
“Eles te mostram um carro sendo dirigido por aí. Qualquer carro pode ser dirigido por aí”, resume.
E o que Stan Lee quer ver? Mais do que carros rodando e seus paineis. Ele quer saber quais são os diferenciais do veículo. E o que a gente quer ver nestes comerciais? Pelo menos por aqui, a criatividade dos publicitários brasileiros, que certamente vai muito além da escolha de uma trilha sonora bacana. O desafio está lançado.
Se você quiser ouvir tudo mais o que Stan Lee não suporta, entre outras coisas, clique aqui.
Post originalmente publicado no Brainstorm #9
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Everyone sings along to The Turtles hit song So Happy Together, which may or may not be a nod to that dead rising 3 commercial.
L’agence de design italienne Brandlore a mis au point le packaging du safran produit par la marque Giulio Garzisi. Minutieusement élaboré, ce packaging se déploie de manière très élégante tandis que le safran est enfermé dans un écrin faisant office de pilon et de mortier en bois de hêtre. À découvrir en images.
Le photographe Peter Clarke a capturé le MY80, un immeuble d’habitation à Melbourne, en Australie, conçu par le cabinet d’architecture Hayball. Ce bâtiment de 53 étages à l’allure striée voir gondolée semble gigoter frénétiquement sur place et offre une vue imprenable de la ville à ses habitants. A découvrir.
Advertising Agency: RPA, USA
Chief Creative Officer: Joe Baratelli
Executive Creative Director: Jason Sperling
Chief Production Officer: Gary Paticoff
Executive Producer: Isadora Chesler
Creative Director: Alicia Dotter Marder
Art Director: Joaquin Salim
Junior Art Director: Dennis Haynes
Junior Copywriters: David Bassine, Megan Leinfelder
Senior Producer: Fran Wall
Management Account Director: Brett Bender
Group Account Director: Fern McCaffrey
Account Supervisor: Adam Levitt
Asst. Account Executive: Becki Smith
Business Affairs: Jennifer Ross
Effects Company: Psyop
Directors: Todd Mueller + Fletcher Moules
EP/Managing Partner: Neysa Horsburgh
EP/Managing Partner: Lucia Grillo
EP: Cally Morton Danella
Producers: Shannon Alexander, Nathan Leuptow
Editor: Lance Pereira
Designesr: Ke Swaab, Georgia Tribuiani, Evan Yarbrough
3D Supervisor: Kyle Cassidy
2D Supervisor: Lane Jolly
Previz Artists: Timothy Kallok, Chris Smith, Yung Phan
Lighter: Jonathan Iwata
3D Animators: Timothy Kallok, Chris Smith, Yung Phan
2D Animators: Claudia Yi Leon, Tommy Wooh
Compositors: Austin Brown, Michael Dobbs, Lane Jolly, Ryan Raith, Danny Song
Flame Artists: Sam Shiflett, Kim Stevenson, Michael Vaglienty
Stop Motion Effects Screen Novelties
EP/Producer: Chris Finnegan
Production Supervisor: Sarah Garcia-Rill
PA: Willy Avila
Art PA: Katrina Schaffer
Animation Supervisor: Eileen Kohlhepp
Stop Motion Animator: Cam Baity
Stop Motion Animator: Kelsey Stillmaker
Rigging Supervisor: Kelly Mazurowski
Rigging Design: Lars Larsen
Prop Master: Roy Wood
DP: Ralph Kaechele
1st AC: Carl Helder
2nd AC: Tony Doublin
Motion Control Operator: Paul Maples
Motion Control Technician: Chris Paxson
Gaffer: Evan Pesses
Best Boy: Billy Coleman
Electric: Nate Fetzer
Key Grip: Dustin Penrod
Grip: Julian Lopez
Grip: Brad Budde
Puppet Supervisor: Rob Ronning
Sculptor: Barney Marquez
Costumer: Carol Binion
Puppet Fabricator: Liz Allen
Puppet Fabricator: Jeanette Moffat
Puppet Fabricator: Max Shepard
3D modeler: Kei Chong
Car Prep: Kyle Baker
Car Prep: Dave Wilmot
Music: Matter Music
Composer/Producer: Ric Markmann
Composer/Producer: Dan Pinnella
Composer/Producer: Chris “Wag” Wagner
Audio Post: Lime Studios
Mixer: Dave Wagg
Asst. Mixer: Adam Primark
Producer: Susie Boyajan
Advertising Agency: RPA, USA
Chief Creative Officer: Joe Baratelli
Executive Creative Director: Jason Sperling
Chief Production Officer: Gary Paticoff
Executive Producer: Isadora Chesler
Creative Director: Alicia Dotter Marder
Art Director: Joaquin Salim
Junior Art Director: Dennis Haynes
Junior Copywriters: David Bassine, Megan Leinfelder
Senior Producer: Fran Wall
Management Account Director: Brett Bender
Group Account Director: Fern McCaffrey
Account Supervisor: Adam Levitt
Asst. Account Executive: Becki Smith
Business Affairs: Jennifer Ross
Effects Company: Psyop
Directors: Todd Mueller + Fletcher Moules
EP/Managing Partner: Neysa Horsburgh
EP/Managing Partner: Lucia Grillo
EP: Cally Morton Danella
Producers: Shannon Alexander, Nathan Leuptow
Editor: Lance Pereira
Designesr: Ke Swaab, Georgia Tribuiani, Evan Yarbrough
3D Supervisor: Kyle Cassidy
2D Supervisor: Lane Jolly
Previz Artists: Timothy Kallok, Chris Smith, Yung Phan
Lighter: Jonathan Iwata
3D Animators: Timothy Kallok, Chris Smith, Yung Phan
2D Animators: Claudia Yi Leon, Tommy Wooh
Compositors: Austin Brown, Michael Dobbs, Lane Jolly, Ryan Raith, Danny Song
Flame Artists: Sam Shiflett, Kim Stevenson, Michael Vaglienty
Stop Motion Effects Screen Novelties
EP/Producer: Chris Finnegan
Production Supervisor: Sarah Garcia-Rill
PA: Willy Avila
Art PA: Katrina Schaffer
Animation Supervisor: Eileen Kohlhepp
Stop Motion Animator: Cam Baity
Stop Motion Animator: Kelsey Stillmaker
Rigging Supervisor: Kelly Mazurowski
Rigging Design: Lars Larsen
Prop Master: Roy Wood
DP: Ralph Kaechele
1st AC: Carl Helder
2nd AC: Tony Doublin
Motion Control Operator: Paul Maples
Motion Control Technician: Chris Paxson
Gaffer: Evan Pesses
Best Boy: Billy Coleman
Electric: Nate Fetzer
Key Grip: Dustin Penrod
Grip: Julian Lopez
Grip: Brad Budde
Puppet Supervisor: Rob Ronning
Sculptor: Barney Marquez
Costumer: Carol Binion
Puppet Fabricator: Liz Allen
Puppet Fabricator: Jeanette Moffat
Puppet Fabricator: Max Shepard
3D modeler: Kei Chong
Car Prep: Kyle Baker
Car Prep: Dave Wilmot
Music: Matter Music
Composer/Producer: Ric Markmann
Composer/Producer: Dan Pinnella
Composer/Producer: Chris “Wag” Wagner
Audio Post: Lime Studios
Mixer: Dave Wagg
Asst. Mixer: Adam Primark
Producer: Susie Boyajan
Advertising Agency: RPA, USA
Chief Creative Officer: Joe Baratelli
Executive Creative Director: Jason Sperling
Chief Production Officer: Gary Paticoff
Executive Producer: Isadora Chesler
Creative Director: Alicia Dotter Marder
Art Director: Joaquin Salim
Junior Art Director: Dennis Haynes
Junior Copywriters: David Bassine, Megan Leinfelder
Senior Producer: Fran Wall
Management Account Director: Brett Bender
Group Account Director: Fern McCaffrey
Account Supervisor: Adam Levitt
Asst. Account Executive: Becki Smith
Business Affairs: Jennifer Ross
Effects Company: Psyop
Directors: Todd Mueller + Fletcher Moules
EP/Managing Partner: Neysa Horsburgh
EP/Managing Partner: Lucia Grillo
EP: Cally Morton Danella
Producers: Shannon Alexander, Nathan Leuptow
Editor: Lance Pereira
Designesr: Ke Swaab, Georgia Tribuiani, Evan Yarbrough
3D Supervisor: Kyle Cassidy
2D Supervisor: Lane Jolly
Previz Artists: Timothy Kallok, Chris Smith, Yung Phan
Lighter: Jonathan Iwata
3D Animators: Timothy Kallok, Chris Smith, Yung Phan
2D Animators: Claudia Yi Leon, Tommy Wooh
Compositors: Austin Brown, Michael Dobbs, Lane Jolly, Ryan Raith, Danny Song
Flame Artists: Sam Shiflett, Kim Stevenson, Michael Vaglienty
Stop Motion Effects Screen Novelties
EP/Producer: Chris Finnegan
Production Supervisor: Sarah Garcia-Rill
PA: Willy Avila
Art PA: Katrina Schaffer
Animation Supervisor: Eileen Kohlhepp
Stop Motion Animator: Cam Baity
Stop Motion Animator: Kelsey Stillmaker
Rigging Supervisor: Kelly Mazurowski
Rigging Design: Lars Larsen
Prop Master: Roy Wood
DP: Ralph Kaechele
1st AC: Carl Helder
2nd AC: Tony Doublin
Motion Control Operator: Paul Maples
Motion Control Technician: Chris Paxson
Gaffer: Evan Pesses
Best Boy: Billy Coleman
Electric: Nate Fetzer
Key Grip: Dustin Penrod
Grip: Julian Lopez
Grip: Brad Budde
Puppet Supervisor: Rob Ronning
Sculptor: Barney Marquez
Costumer: Carol Binion
Puppet Fabricator: Liz Allen
Puppet Fabricator: Jeanette Moffat
Puppet Fabricator: Max Shepard
3D modeler: Kei Chong
Car Prep: Kyle Baker
Car Prep: Dave Wilmot
Music: Matter Music
Composer/Producer: Ric Markmann
Composer/Producer: Dan Pinnella
Composer/Producer: Chris “Wag” Wagner
Audio Post: Lime Studios
Mixer: Dave Wagg
Asst. Mixer: Adam Primark
Producer: Susie Boyajan