(TrendHunter.com) The top December 2014 marketing ideas include many charity-related campaigning and early advertising for the upcoming holidays. November, more commonly known as ‘Movember’ these days,…
Chicken and meat mixed with rice and noodles. Actually they cook all kinds of human food for their dogs. Older dog owners, empty-nesters, think they must cook different kinds of foods for their dog to show love.
For the young people, age 25-to-30, with an education, they maybe only feed commercial food to their dogs, along with snacks. But most people are mixing, they don’t use commercial food only. They think their dogs need to eat something different every day for the taste. They think it’s boring for their dogs otherwise.
E-commerce has exploded in China. How is your business adjusting to that?
McDonald’s is to offer more personalisation across its menu to stem sales decline and to better compete with restaurants that let consumers pick and choose their ingredients.
The revitalised Motorola Mobility is a cutting-edge, innovative brand that offers consumers “inclusion and accessibility”, according to EMEA marketing chief, Marcus Frost.
Steve Atkinson has left his role as commercial director at Outdoor Plus after two years, to “explore new opportunities”.
Vogue, the Conde Nast fashion title, has promoted Lucy Delacherois-Day to the role of advertisement director.
Asos UK has reported record sales during the three months to November, boosted by online shoppers jumping on Black Friday and Cyber Monday discounts.
Acha que é fácil fazer uma campanha de mídias sociais revolucionária em apenas uma semana? Ou ter certeza de que a ideia que foi apresentada para o cliente vai dar certo? Até mesmo fazer aquele logo ficar ‘maiorzinho’ não é nada simples.
Apoiando-se na ideia de que fazer propaganda não é trabalho para qualquer um, a Wieden + Kennedy criou uma série de filmes e pôsteres para o Andy Awards, nos quais médicos, bombeiros, especialistas em desativar bombas e astronautas elogiam a coragem dos publicitários.
Afinal, é preciso muita garra para fazer campanhas globais, integradas, 360, apostando em mobile e até se dispondo a passar horas a fio para terminar um projeto a tempo. “Esses caras da publicidade? Eles são os heróis de verdade”, elogia o bombeiro no segundo filme.
O slogan “Onde apenas os mais destemidos são premiados”, reforça o posicionamento da marca e convida publicitários a inscreverem seus melhores trabalhos.
Post originalmente publicado no Brainstorm #9
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Se você precisava de uma forcinha para entrar no clima de Natal ou quer dar umas boas risadas neste começo de semana, o vídeo acima é perfeito. Editado por James Covenant, The Avengers Sing Christmas Carols reúne cenas dos heróis da Marvel “cantando” canções de Natal, em um projeto que deve ter dado muito trabalho, mas que no final ficou muito bom.
O grande destaque, entretanto, está na sequência final, quando um convidado muito especial – que não faz parte dos Vingadores – resolve dar o ar da graça com uma espetacular interpretação de Jingle Bells. Dê o play e divirta-se.
Post originalmente publicado no Brainstorm #9
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Avec sa façade faite de vitres et sa surface de 117 000 mètres carré, le Statoil Regional Offices, localisé en Norvège, a été construit en 20 mois par A-Lab architects et 2500 travailleurs. Ce bâtiment a été pensé comme un jeu de construction jaillissant de toutes parts avec des blocs qui s’empilent et se croisent. A découvrir.
Images by Ivan Brodey and Luis Fonsesa.
It’s a rainy Wednesday morning in November. Nearly 40 marketing executives from companies including Procter & Gamble, PepsiCo and Colgate-Palmolive are sitting in a conference room at the Country Music Hall of Fame sharing more about themselves than they’d probably planned. Damon Whiteside, senior VP-marketing and partnerships at the Country Music Association, has asked them to name their favorite country artists. Some, like Steve Doan, brand manager for Jose Cuervo at Proximo Spirits, have trouble naming even one.
And that’s exactly why the CMA has assembled them in Nashville. According to CMA research, the country fan base over the age of 12 has soared 31% during the last decade from 80.9 million to 106.6 million. Of those fans, 34% are in the prime advertiser demographic of 18-to-34- years old. More than half work full-time and are married, college-educated homeowners. Country music fans’ average yearly household income is around $76,200, slightly higher than the general population.
Yet, there’s a disconnect between an ad industry that tends to live on the coasts and regards America’s heartland as flyover country. That’s why the CMA is holding this marketing summit, its ninth such program, just hours before one of its signature events, the Country Music Association Awards.
There are certain scents — warm cookies, fresh-cut grass, salty air — that evoke powerful memories and can alternately make someone feel cozy and content, energized or just plain happy. It was only a matter of time until someone bottled that up and sought to connect scents with sales.
As brands continue to search for innovative ways to distinguish themselves, scent marketing is becoming another tool in their arsenals. “We’re where music was 15 years ago,” said Roger Bensinger, exec VP of AirQ by Prolitec, which works with Abercrombie & Fitch, Hard Rock Hotel & Casino and Giorgio Armani, among others. “You wouldn’t walk into an established retailer today without some sort of music playing, but that wasn’t the case 15 or 20 years ago. You can walk into a beautifully designed space, and it’s rendered meaningless if there’s a bad smell or an absent smell.”
While the roots for scent marketing lie in odor control — think smoky casinos and medicinal doctor’s offices — industries as varied as retail, hospitality, auto dealers and financial services are now looking to scent as a way to better define their brands.
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Neo Rheumacyl
Advertising Agency:Lowe & Partners, Jakarta, Indonesia
Chief Creative Officer:Roy Wisnu
Executive Creative Director:Firman Halim
Copywriter:Dhannisa Nurfira
Creative Group Head:Fanny Pardiansyah
Senior Art Director:Reza Maulana
Agency Producer:Handayani Wirdan, Fien Juharyati, Nova Anastasia
Studio:Caravan Studio
Illustrator:Indra Atmana
Account:Wimala Nandiwardhana
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Rinso
Play for real.
Dirt is good.
Advertising Agency:Lowe & Partners, Jakarta, Indonesia
Chief Creative Officer:Din Sumedi
Executive Creative Director:Firman Halim
Copywriter:Kurniawan Hatigoran
Group Head Creative Group Head:Aji Bekti
Senior Art Director:Reza Maulana
Graphic Designer:Faruq Sholihin, Danang, Bayu Adharmacila, Faisal Rangga
Agency Producer:Audrey Aristianti
Photographer:Clarissa+Peddy
Retoucher:Drianka, Surya, Rudi
(TrendHunter.com) The latest social buzz circulating the Internet are plastic bottle houses; using the water and pop bottles found in landfills to construct homes for the homeless. Every second in the United States…
Which adverts really stole the hearts of consumers? Social listening experts analyse the data to show which ads really had an impact on people’s attention and evoked real emotion.
ESI Media, home to the London Evening Standard, The Independent and London Live, has promoted head of TV, Kavita Veeramah Collins, to the role of sales director at London Live.
Sky Media has expanded the way brands can use its AdSmart targeted TV ad platform, including allowing advertisers to plan campaigns by postcode.
Coca-Cola has finalised its line-up of agencies to support its communications activity in Europe around the Uefa Euro 2016 football tournament.
Red Bull’s senior marketer in the UK, Huib van Bockel, has quit the brand to run his own consultancy.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
