Dec
09
Purina Navigates China's Complex Market Where Owners Often Cook for Their Pampered Pets
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Chicken and meat mixed with rice and noodles. Actually they cook all kinds of human food for their dogs. Older dog owners, empty-nesters, think they must cook different kinds of foods for their dog to show love.
For the young people, age 25-to-30, with an education, they maybe only feed commercial food to their dogs, along with snacks. But most people are mixing, they don’t use commercial food only. They think their dogs need to eat something different every day for the taste. They think it’s boring for their dogs otherwise.
E-commerce has exploded in China. How is your business adjusting to that?
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