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Nov 11

After One Bashing, Bears Are Battered by Media, Too

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Newspaper columnists and radio hosts up and down the dial called for an organizational reboot of the Bears after their 55-14 loss in Green Bay on Sunday night.

Nov 11

Not Even Super Bowl Immune to TV Ad Woes

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The Super Bowl still might be the most sought-after ad time on TV — but it isn’t immune to the advertising woes that are impacting the overall TV marketplace.

“[Advertisers] are just not ready to make a commitment,” said Seth Winter, exec VP-sales and sales marketing, NBC Sports Group and NBC Universal News Group.

NBC, which will air the game on Feb. 1, said it has sold about 90% of its available ad inventory during the game, with approximately 9 to 10 slots remaining. Mr. Winter said the Super Bowl still represents big reach and value for advertisers, who not only run spots between kickoff and the last whistle but build complimentary campaigns to run in other media and before and after the game. He acknowledged, however, that the pace of sales so far is slightly slower than prior years.

Continue reading at AdAge.com

Nov 11

Mutt Industries: FrankenMutt

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Advertising Agency: Mutt Industries, Portland, USA
Creative Director: Steve Luker
Art Directors: Adam Long, Seth Conley
Production: Mutt Productions
Executive Producer: Chris Lawson
Director of Photography: Kevin Fletcher
Director: Adam Long
Edit, graphics & finish: Adam Long
Talent: Seth Conley
Stop Motion: Adam Long, Joey Ethridge
Published: October 2014

Nov 11

Tefal Non-stick Cookware: Chicken

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Advertising School: Miami Ad School Europe, Hamburg, Germany
Tutors: Niklas Frings-Rupp, Nathan Dills
Art Directors: Kayode Olowu, Saurabh Kakade
Copywriter: Eniola Falase
Published: November 2014

Nov 11

Tefal Non-stick Cookware: Goat

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Advertising School: Miami Ad School Europe, Hamburg, Germany
Tutors: Niklas Frings-Rupp, Nathan Dills
Art Directors: Kayode Olowu, Saurabh Kakade
Copywriter: Eniola Falase
Published: November 2014

Nov 11

Tefal Non-stick Cookware: Pig

Posted in: Uncategorized

Advertising School: Miami Ad School Europe, Hamburg, Germany
Tutors: Niklas Frings-Rupp, Nathan Dills
Art Directors: Kayode Olowu, Saurabh Kakade
Copywriter: Eniola Falase
Published: November 2014

Nov 11

DNB: The 24 hour ad break

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Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Egil Pay, Lars-Kristian Harveg, Preben Moan
Copywriters: Lars Joachim Grimstad, Jonas Grønnern, Camilla Bjørnhaug
Account Manager: Arne Eggen
Project Manager: Diana Jandl
Director: Andrea Eckerbom
Producers: Rebecca Padoin Schrøder, Beate Tangre
Web Designer: Martin Klausen
Developer: Thomas Sømoen
Account Manager: Lisa Canneaux
Published: September 2014

Nov 11

Land Rover: Above and beyond

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Advertising Agency: Brand Union, USA
Creative: Adam Lawrenson
Production Company: Hobo Films
Director: Tom Haines
Director of Photography: Steve Annis
Executive Producers: James Lees, Tom Haines
Line Producer: Connor Hollman
Editorial Company: Final Cut
Editor: Dan Sherwen
Telecine Company: Absolute
Colourist: Matt Turner
Music Composer: Jean-Gabriel Becker
Sound Design Company: Pindrop
Sound Designer: Richard Lewis

Nov 11

Harrods: The Land of Make Believe

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Advertising Agency: TBWALondon, UK
Creative Directors: Jason Fletcher, Marcus Iles
Chairman & Chief Creative Officer: Peter Souter
Agency account team: Peter Knowland, Eve McDonald
TV Producer: Malika Patel
Production Company: A+C Studios
Post Production: A+C Studios, The Mill, Unit Post
Audio Post Production: Miles Kempton / GCRS
Music Publisher: Deep East Music Ltd
Music Supervisor: Marcus Brooke-Smith / Platinum Rye

Nov 11

Union Station Kansas City: Living History

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Advertising Agency: VML, USA
Chief Creative Officer: Debbi Vandeven
Executive Creative Director: John Godsey
Senior Art Director: Joshua Eithun
Creative Directors: Tony Marin, Ryan Simonet, Creative Director, Allison Pierce
Channel Director: Eric Pfeifer
Channel Supervisor: Adam Jones
Technical Architect: Chuck Brandt
Web Architect: Ryan Doll
Application Developers: Tim Jensen, David Peak, Application Developer, Chad Peppers
Executive Producer: Tyler Smith
Integrated Production Director: Scott Stone
Producer: Jason Calloway
Executive Director of VML Foundation: John Mulvihill
Client Engagement: Shali Wade
Program Director: Nichole Williams
Account Manager: Maria Civitate
Channel Director, Public Relations: Bill Patterson
Communications Manager: Lynsay Montour

Nov 11

Rethink / 2014 Agency of the Year: The Caseys

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Advertising Agency: Rethink, Canada
Creative Directors: Aaron Starkman, Chris Staples, Ian Grais
Copywriters: Francesco Grandi, Mike Dubrick
Art Director:s Mark Scott, Joel Holtby
Agency Producer: Monika Ghobrial
Director: Patrick Sisam / Frank Content
DOP: Mark Peachey
Editor: Kyle McNair / Married To Giants
Audio: RMW
Colour: RedLab Digital
Published: October 2014

Nov 11

JWT: The Stock Image Business Men's Favourite Beer

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J.Walter Thompson Brazil could not have chosen a better way to celebrate its 150th anniversary and its 85 years of operations in Brazil. Few agencies have the luxury of commemorating this mark, and the beer should match the occasion. The agency decided to create its own brew and celebrate this special moment with a campaign for the J.Walter Thompson Craft Beer. http://www.jwt150beer.com

Advertising Agency: JWT, Brazil
Chief Creative Officer: Ricardo John
Head of art: Fábio Simões
Creative Director: Santiago Dulce
Copywriter: Patrick Matzenbacher
Art directors: Bruno Oyama, Marcelo Monzillo
Agency Executive Producer: Maisa Delgado
Production company: Mutato
Executive Producer: Daniel Cecconello
Director: Santiago Dulce
Director Assistant: Jairo Neto
Photography Director: Daniel Belinky
Production Coordinator: Aline Moura
Producer: Mariana Lima
Edition: Marcel Rocha
Pos production: Giovanna Raucci
Editor: Marcel Rocha
Motion Designer: Jairo Neto
Music + Sound Production: Mandril

Nov 11

Head & Shoulders Netherlands: Drone

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Advertising Agency: Saatchi & Saatchi | Leo Burnett, Netherlands
Creative Directors: Maarten Dobbelaar, Rick Coolegem
Concept: Maarten Dobbelaar, Jan Bosch, Tim ten Dam
Art Directors: Tim ten Dam, Maarten Dobbelaar
Copywriters: Jan Bosch, Rick Coolegem
Strategy: Geert-Jan Baltus
Account: Tanya Jaspers, Corliz de Jongh
Producer: Paul Vanwijck
Digital Director: Wesley Bos
Director: Toon Aerts
Production: CZAR Brussels

Nov 11

Head & Shoulders Netherlands: Sprinkler

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Nov 11

Head & Shoulders Netherlands: Shoulder pads

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Nov 11

Airbnb: Wall and Chain

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Airbnb launched an innovative content-led marketing campaign to mark the 25th anniversary of the fall of the Berlin Wall. The campaign, which will air on US national TV this weekend, leverages Airbnb’s greatest asset – its community – to bring to life its mission of belonging. It will also offer compelling content for any traveller planning to visit Berlin to join in the yearlong celebrations. A specially created microsite, www.belonganywhere.com/berlin, will act as a hub for the content.

Advertising Agency: VCCP Berlin, Germany
Animation: Psyop