Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director: Gordon Ray
Art Director: Ntobeko Ximba
Copywriter: Kayli Vee Levitan
Producer: Sarah Matthes
Account Directors: Faheem Chaudhry, Amanda Crawley
Studio: We Love Jam
Sound Engineers: Hannes Burger, Arnold Vermaak
Published: September 2014
Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director: Gordon Ray
Art Director: Ntobeko Ximba
Copywriter: Kayli Vee Levitan
Producer: Sarah Matthes
Account Directors: Faheem Chaudhry, Amanda Crawley
Studio: We Love Jam
Sound Engineers: Hannes Burger, Arnold Vermaak
Published: September 2014
DFRI, the Swedish organisation for digital rights, sent a handful och activists to the city of Västerås, to block the tracking of mobile phones the city is doing. In the photo above Anders Sundman informs a passer-by of the activity, while the device seen on the statue is actively blocking the monitoring of peoples phones.
DMG Media’s MailOnline, the world’s biggest English language newspaper website, has appointed the Daily Mail’s Anne Shooter as its first commercial editor, in recognition of the growth in native advertising.
Amazon is seeking aviation experts and other flight-related roles in Cambridge, as it looks to develop its Prime Air drone delivery service in the UK.
Para muita gente, as festas de fim de ano também são o momento de sentar no sofá com a família, em frente à televisão, e ficar largado por lá alguns dias, assistindo aos filmes que garantem diversão tanto para crianças e adultos. É para estas pessoas que a operadora de canais SKY propõe uma aventura cinematográfica, sem que seja preciso sair de casa.
Apesar de a premissa do comercial ser mais do que batida, a bem-cuidada produção da Rattling Stick e o VFX da Finish fazem valer o play. Aqui, vemos uma família se preparando para o Natal, quando de repente Caco, dos Muppets, entra na sala e chama todo mundo para ir assistir televisão. É claro que a família sai correndo e, em seguida, os vemos caracterizados como personagens dos Muppets, Homem-Aranha, Lego – O Filme e Frozen.
Post originalmente publicado no Brainstorm #9
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More than 40% of consumers rate some information that marketers gather and use on a regular basis — such as their purchasing habits, website visits and who their friends are — is somewhat sensitive, according to a new Pew Research Center Internet Project study.
The study, conducted in January to evaluate consumer attitudes towards government and commercial data gathering and privacy, suggests that Americans in the post-Snowden era are concerned with government data collection and surveillance. But they are simultaneously looking at the very same government to establish more stringent regulations for commercial entities.
“Perhaps most striking is Americans’ lack of confidence that they have control over their personal information,” said the report, which presents stats from a survey of 607 adults conducted for Pew by GfK Group. “That pervasive concern applies to everyday communications channels and to the collectors of their information — both in the government and in corporations,” the report said.
Employees are talking about your brand on social media — in fact, 50% of employees post messages, pictures or videos in social media about their employers. With nearly120 million full-time employees in the U.S., that means 60 million employees choose to talk about their employers online.
The good news is that their messages are overwhelmingly positive; the bad news is that much of this employee advocacy is happening beyond your awareness. Many employees are sharing about their companies on social media without training or guidance on brand-safe content.
The key is to understand why employees would advocate for their companies. What’s in it for them? How do you make it feel natural for them to advocate? How can you motivate them to do it well?
Pour son cru 2014, le Playground Digital Arts Festival a fait appel au studio d’animation londonien Bif, pour réaliser la video d’ouverture de l’évènement. La video laisse paraître une ville futuriste dont la matière se déforme et s’étire à l’infini. Belle prouesse de réalisation digitale à découvrir en vidéo.
The web development platform Wix.com will air its first Super Bowl commercial in the upcoming game, according to the company.
Wix.com, which allows users to create websites, said it had purchased a national 30-second spot from NBC to run during the fourth quarter of Super Bowl on Feb. 1. The ad will highlight Wix’s mission to simplify website creation, specifically for small business owners.
Smaller marketers sometimes approximate a Super Bowl buy by assembling air time purchased from local network affiliates or pay-TV cable or satellite systems, but Wix said that was not the case here. “We bought the ad through Two Nil directly from NBC,” a Wix spokeswoman said, referring to the company’s agency. NBC declined to comment.
Evolution needs a gentle reminder every morning.
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Senior Creative Directors: Kara Goodrich, Cesar Finamori
Senior Art Director: Fernando Mattei
Copywriter: Kara Goodrich
Illustrator: Fernando Mattei / Zombie Studio
CGI: Zombie Studio
Producer: Ilona Siller
Account: Matt Mason, Danielle Willett, Ashley Coleman, Stephanie Cruz
Advertising Agency: DigitasLBi, USA
Creative Director: Simon Gill
Art director: Richard Morgan
Copywriter: Christopher McKee
Planners: Ed Beard, Bernard Valentine
Client Services: Caitlin Blewett, Jared Howe, Anna McLeod, Sophia Pace
Head of Production: Mike Clear
Creative Producers: Tobias Moellenbach, Filip Johansson
Project Manager: Aran Gray
Production Company: The Ebeling Group
Directors: David Usui, Ben Wu / Lost and Found
EP: Mick Ebeling
Advertising Agency: DigitasLBi, USA
Creative Director: Simon Gill
Art director: Richard Morgan
Copywriter: Christopher McKee
Planners: Ed Beard, Bernard Valentine
Client Services: Caitlin Blewett, Jared Howe, Anna McLeod, Sophia Pace
Head of Production: Mike Clear
Creative Producers: Tobias Moellenbach, Filip Johansson
Project Manager: Aran Gray
Production Company: The Ebeling Group
Directors: David Usui, Ben Wu / Lost and Found
EP: Mick Ebeling
Advertising Agency: DigitasLBi, USA
Creative Director: Simon Gill
Art director: Richard Morgan
Copywriter: Christopher McKee
Planners: Ed Beard, Bernard Valentine
Client Services: Caitlin Blewett, Jared Howe, Anna McLeod, Sophia Pace
Head of Production: Mike Clear
Creative Producers: Tobias Moellenbach, Filip Johansson
Project Manager: Aran Gray
Production Company: The Ebeling Group
Directors: David Usui, Ben Wu / Lost and Found
EP: Mick Ebeling
Advertising Agency: Don’t Panic London, UK
Creative Director / Copywriter: Richard Beer
Creative: Joe Wade
Account Manager: Sam Adams
Published: November 2014
The programmatic market is evolving quickly and next year the pace of change is set to continue, says Ben Plomion, vice president of Marketing at Chango.
With another fierce trading season upon us, Dominic Williams, head of trading, Amplifi, is in fighting spirit, until it gets to kids’ bath time.
Considerada um dos clássicos dos livros de ficção científica, a série “Fundação”, de Isaac Asimov, poderá se transformar em uma série da HBO em breve.
Segundo rumores, Jonathan Nolan, irmão de Christopher Nolan e co-autor de “Interestelar”, estaria responsável pela adaptação da trilogia para a TV, que será realizada em parceria com a Warner Bros.
Composta pelos livros “Fundação”, “Fundação e Império” e “Segunda Fundação”, a série de Asimov foi premiada com o Hugo Award de “Melhor série de todos os tempos” em 1966, antes mesmo que Asimov completasse a história com quatro outros títulos – “Prelúdio à Fundação”, “Origens da Fundação”, “Limites da Fundação” e “Fundação e Terra”.
Com uma trama densa, há quem diga que o material pode render uma série longuíssima, mas ainda não foram divulgados detalhes sobre quantas temporadas ou episódios a adaptação para a TV deverá ter.
Post originalmente publicado no Brainstorm #9
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Tyson Murphy est un character designer qui nous montre ici de quoi auraient eu l’air certains classiques de Disney si ils avaient été réalisés au jour d’aujourd’hui. Grâce à des outils infographiques, tels que photoshop, l’artiste apporte lumière, profondeur et relief à ces images emblématiques. À découvrir.
The Sword in the Stone – Before and After.
Robin Hood – Before.
Robin Hood – After.
Atlantis – Before.
Atlantis – After.
The Black Cauldron – Before.
The Black Cauldron – After.
101 Dalmatians – Before.
101 Dalmatians – After.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
