Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lowe’s serves up another in its series of wry how-to spots with a new installment titled “How to Make a Snowman While Eating a Turkey Leg” (spoiler: it’s surprisingly easy!), while Google’s Android emphasizes the diversity of its ecosystem (“All kinds of phones for all kinds of folks”) in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Airbnb and KLM Royal Dutch Airlines have joined forces to offer holidaymakers a chance to stay on a luxurious “pimped out” jet to raise awareness of both brands.

Ant and Dec, the television presenters, star in Morrisons’ musical Christmas campaign.

Ed Ling is leaving his dual role as chief media officer and UK media director at DigitasLBi at the start of 2015.

• Read more about Electrolux – Explosion – (2014) :60 (USA)
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Blending in with conversations on social media, or using “cocktail party etiquette”, is the best way to develop content marketing, according to Patrick Albano, the vice president of EMEA advertising solutions at Yahoo.

• Read more about Hollard – Caravan – (2014) :30 (South Africa)
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Le photographe français Jérôme Berbigier capture depuis quelques temps de très belles photographies aux quatre coins du monde. Des clichés de paysages impressionnants et des prises de vue vertigineuses qui nous font voyager, jouant parfois avec la retouche photographique pour y ajouter une touche de mystère. A découvrir.

Mark Given, Sainsbury’s head of brand communications, spoke to Marketing about the development of the supermarket’s epic ad and the sensitivities of using the First World War to advertise a brand.

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desicreative – Indian Advertising Creative Blog and Community (beta 1.4)

Advertising Agency: Ogilvy & Mather, Gurgaon, India
Executive Creative Director: Ajay Gahlaut
Creative Directors: Gaurav Nautiyal, Jossy Raphael, Nitin Srivastava
Copywriter: Anu Gulati
Art Director / Illustrator:Umesh Baldaniya

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