Category: Career Oxygen
Summary: Sometimes people don’t love their jobs, but stay anyway. A paycheck is one of the essentials for most people, after all. Another essential many receive from employment is benefits, especially those tied to health care.
Category: Hire & Higher
Summary: Hey, big shot. You don’t have to be a celebrity or a superstar to be a role model. Chances are if you’re a parent, teacher, coach, religious leader, or manager, you’re influencing people every day. Make it positive!
C’est dans les eaux turquoises de la côte de Cabo Pulmo au Méxique, lors d’une plongée sous-marine que Mika Woyda et son compagnon Caine Delacy ont vécu l’expérience hors du commun de croiser un gigantesque banc de poisson. Le couple a profité de ce moment privilégié pour se fondre dans le tourbillon argenté et en capturer des images incroyables. À découvrir.
“The Big Bang Theory” star Jim Parsons is linking with Intel for his first brand endorsement. The tech brand specifically recruited the smart and quirky Mr. Parsons to push its upcoming RealSense technology in a six-week holiday marketing campaign breaking Nov. 24.
The actor will star in five TV spots, created by McGarryBowen in its maiden campaign for Intel. The campaign will include dozens of companion videos and photos on social media including YouTube, Twitter and Vine.
Playing himself, not his TV character Sheldon Cooper, Mr. Parsons delights in the magic of the new technology in the opening spot, gasping and asking “What’s that?” as he bounces around the “restricted access” Intel lab until being kicked out by security.
Nothing drives fresh thinking and new ideas like an industry in the grip of ongoing disruption. Until recently, it looked like the album to go platinum in 2014 was going to be the “Frozen” soundtrack. This year, artists and labels continued to search for new formats and promotional tools to sell records and drive relevance.
Billboard recently announced it will be including streaming consumption in its charts, and as the industry continues to change, music marketing becomes more important than ever. Great ideas capture the audience’s attention and consumption is only a click away. Here are the standouts for this year:
Wu-Tang Clan: single copy release
Telefónica will have to “evaluate” its options over the sale of O2 in the UK, if it starts feeling the pressure from rivals bundling their services.
This fall, one of the most talked-about shows on Thursday has been a podcast.
The show, called “Serial,” tells the story of a reporter named Sarah Koenig trying to make sense of the case of Adnan Syed, a second-generation immigrant serving a life sentence after being convicted of murdering his ex-girlfriend while still in high school.
Since launching just over two months ago, “Serial” has been written up everywhere from The New Yorker to The Guardian. It has spawned a parody podcast, “The Serial Serial” and two separate podcasts devoted solely to analyzing and discussing the action that unfolds on each episode. More importantly, the hubbub surrounding “Serial” has been driving advertiser interest in the medium it was made for.
Après ses posters des stades brésiliens et de différents architectes, l’illustrateur portugais André Chiote a voulu rendre hommage aux façades graphiques immeubles qui l’inspirent le plus, à travers 11 illustrations. Chaque bâtiment possède sa texture, sa signature, son identité et est empreint du nom de son créateur.
Every year, in the comfy confines of oak-paneled boardrooms around the world, decisions of consequence are made by groups of predominately old white men about which causes and nonprofits will benefit from their corporate largesse.
In the best of cases, these decisions are informed by some sense of the mission or purpose of the companies in question. In many more cases, the choices reflect nonprofit names that look good on paper, aren’t controversial, or are simply the ones the company has been giving to for as long as anyone can remember. In the worst cases, charities are selected based on the chairman’s golf partners.
This antiquated portrait, and the long-standing conventions governing corporate social responsibility (CSR), are striking not only in their datedness, but in how increasingly isolated they are from what is happening in almost every other aspect of how companies are trying to engage with customers and society at large.
More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.
Microsoft is hoping to shift consumer perceptions of its Lumia smartphone brand after dropping the Nokia name, which comes with “legacy baggage”, according to Adam Johnson, the company’s UK marketing director for devices.
Social media seems to be chocker with people whose main source of fame and/or income appears to be making apocalyptic predictions about how technology is going to kill off some legacy device, behaviour, or medium. The latest instalment in Seth Godin s blog is a classic example. Entitled An end of radio it asserts how Bluetooth connected smartphones in-car are going to “destroy” radio. Now please don t get me wrong, I m not complacent about the challenges that new audio services and changes to technology (especially in-car) pose to radio, but the evidence Seth uses to support his claim is a story about a car-sharing driver who still listens to local radio despite all the alternative sources of audio he could access. Nope, I don t understand it either! In contrast, the RAB s recent Audio Now multi-faceted research study suggests that whilst new formats such as streamed music services and podcasts are adapting the audio ecology they seem to be doing so at the expense of people s own music collection rather than radio listening occasions.
What differentiates radio is the human voice and human choice it s not going to be easy for an algorithm to replicate the uncertainty of human intervention that radio listeners embrace, or the general serendipity of legacy media that David Brennan celebrates in this blog.
Coming in the same week that the Guardian published a story about how digital prophets only sell optimism to a terrified tech industry , this and the New Yorker this piece deconstructing Shingy the self-styled Digital Prophet from AOL you would hope that Seth s blog is one of a dying breed.
In recent years there certainly seems to have been a re-evaluation of the enduring value of broadcast legacy media and the important role they play alongside more precisely targeted connected communications opportunities. In which context, I d like a make a prediction of my own. Within the next two years, common sense and rational thinking will “destroy” the business of these unsubstantiated nihilists. Or am I only fooling myself?
Mark Barber is plannign director at the Radio Advertising Bureau
Westminster Council has come under fire for “over-zealously” policing short-term lettings through sites such as Airbnb, as political focus on ‘sharing economy’ businesses grows.
GLH, the hotel company that owns the Thistle brand, among others, has appointed Mr President as the lead strategic and creative agency for two new brands.
Matt Damon, Thandie Newton and Femi Kuti are among the stars to appear in a new film to encourage global leaders to do something about the Ebola epidemic in West Africa.
Há algumas semanas, mostramos por aqui #FeelingNuts, uma campanha muito bacana do Studio AKA para o movimento de conscientização do câncer testicular Check One For Two. Entre os comentários, alguns leitores reclamaram que o filme não deixava tão claro como fazer o autoexame. Talvez essa questão possa ser melhor compreendida em Furballs, filme que a DentsuBos criou para a entidade Testicular Cancer Canada.
Aqui, os criativos usam porquinhos-da-índia como uma espécie de metáfora para os testículos e aplicam nessas “bolinhas peludas” os movimentos que devem ser feitos durante o autoexame.
Furballs alerta que cada uma dessas “bolinhas peludas” é diferente, mas todas elas têm em comum a fragilidade. E apesar de elas não verem a luz do sol com frequência, é preciso dar a devida atenção a elas pelo menos uma vez por mês.
Além de muito didático, o filme é divertido na dose certa. O problema é que, a partir de agora, dificilmente você verá os porquinhos-da-índia com os mesmos olhos.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Comme les designers de The Distillery, le créatif Mou Hitotsu no Kenkyujo a imaginé une série de minis flip-books qui animent des petits animaux taillés dans le papier ou qui laissent entrevoir des compartiments secrets quand on fait défiler rapidement les pages. A découvrir en images et en vidéo.
Sir James Dyson, the founder and chairman of the eponymous British vacuum cleaner and home appliances business, is investing £1.5bn in research and development, developing a new campus and creating 3,000 new jobs at Dyson’s UK headquarters.
Gala Interactive, part of Gala Coral Group, has appointed The7stars to its £5.7 million media planning and buying account after a competitive pitch.
Heineken will be crowned Creative Marketer of the Year at 2015’s Cannes Lions International Festival of Creativity, for “breaking the boundaries of creativity” and embracing innovative marketing that impacts the bottom line.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
