The Financial Times has internally announced commercial director Jon Slade will become managing director of FT.com and its business to consumer operations.
7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.
Coca-Cola is putting its polar bears on ice and bringing back Santa Claus for this year’s holiday TV campaign.
The campaign, called “Make Someone Happy,” was created by Coca-Cola Germany with Ogilvy and was adapted to the U.S. market by Coca-Cola North America. Wieden & Kennedy, Portland, handles social and digital for the effort, which is set to Jimmy Durante’s vocals of the song.
The holiday spot marks the first time since 2011 that the brand’s classic Santa character has been the centerpiece of its holiday TV campaign in the U.S. (Mr. Claus appeared in a secondary ad called “Snow Globe” in 2012, according to the brand.)
Voici un court-métrage d’animation réalisé par le studio Identity Visuals et mettant en scène le voyage d’une navette spatiale. L’idée principale était de raconter une histoire d’aventure et d’exploration de l’espace en s’inspirant visuellement des 2D side-scrollers. SOLUS est alors une histoire courte sur la solitude, la vie et le sacrifice.
O2 has launched Gift Hacker, a Kickstarter-style site that lets multiple shoppers chip in for a gift and send it to the recipient before Christmas.
The deal between Spotify and Uber that allows passengers to control the music during their taxi rides offers marketers a great example of how technology can be used to make consumers’ everyday lives effortlessly convenient, says James Kirkham, global head: social & mobile, Leo Burnett and co-founder, Holler.
Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. While many brands are simply named after their founders, others have more interesting origins.
Por alguma razão que nem mesmo ele sabe, Batman resolve brigar com Super-Homem. E daí, quem vai levar a melhor? A resposta está na animação em stop-motion Batman vs. Superman.
Criado pelo BrickNerd Studios, o filme utiliza peças de LEGO para contar uma divertida história. A produção e direção é de Tommy Williamson, enquanto o poster abaixo é assinado pelo designer Paul Lee.
Para começar a terça-feira com bom-humor.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Omniprésent, le dernier film du Christopher Nolan, « Interstellar » n’a pas fini de faire parler de lui. Le directeur artistique basé à Los Angeles James Fletcher nous propose une série d’affiches alternatives du film avec Matthew McConaughey dans le rôle principale. A découvrir en images dans la suite.
Apple has joined a slew of brands raising awareness for World Aids Day, this year colouring popular apps such as Angry Birds red on the App Store and donating a cut of its Black Friday sales.
The Havas board has approved the Bolloré Group’s attempt to buy a controlling stake in the company.
United Colours of Benetton has partnered with UN Women, the UN’s agency for gender equality, in an effort to end abuse against women.
Les architectes d’intérieur hollandais i29 ont été commissionnés par Frame Magazine pour concevoir un Frame Store à Amsterdam. Ils ont placé des panneaux afin d’imiter les pages du magazine, donnant ainsi vie à une expérience 3D qui se déplie sur toute la surface du magasin. Les panneaux laissent afficher le mot « New » en anamorphose et deux faces ont été pensées pour couper le magasin en deux avec du blanc et du noir.
Hearst Magazines UK has appointed Ella Dolphin to the newly created role of group commercial director.
L’artiste Jeffrey Dell a choisi ici de représenter des parts de gateaux en réalisant une série d’illustrations digitales avec des applications de dégradés arc-en-ciel, holographiques ou pastel. Une palette étendue de formes et de coloris originaux sont à découvrir dans la suite de l’article.
desicreative
desicreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertising Agency: Dustbin, Bangalore, India.
Creative Director, Art Director & Copywriter : Siddarth Basavaraj
The post Public Service Spec work for Wonderbra by Dustbin, Bangalore appeared first on desicreative.
The change comes as Budweiser’s share of the beer market has declined since hitting its peak in 1988.
Weight Watchers is taking a celebrity-free approach to advertising with its new campaign, focusing on people’s tendency to seek solace in calories.
This is a fantastic salute to Small Businesses, just in time for Small Business Saturday– the day after Black Friday– from the durable worker clothing brand Carhartt.
Tired of the corporate grind and every last greta idea being neutered a man had an idea to start a clothing company for men- one that sells 75 different measurements of shirt size, because we really aren’t created equal.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
