Lane departure warning.
Advertising Agency: TBWARAAD Dubai, UAE
Executive Creative Director: Rohan Young
Creative Director: Alexander Pineda
Art Directors: Diana Parra, Felipe Sona, Clayton Needham
Copywriting: Alexander Pineda
Illustrator: Xavier Cortez
Published: November 2014
Lane departure warning.
Advertising Agency: TBWARAAD Dubai, UAE
Executive Creative Director: Rohan Young
Creative Director: Alexander Pineda
Art Directors: Diana Parra, Felipe Sona, Clayton Needham
Copywriting: Alexander Pineda
Illustrator: Xavier Cortez
Published: November 2014
Lane departure warning.
Advertising Agency: TBWARAAD Dubai, UAE
Executive Creative Director: Rohan Young
Creative Director: Alexander Pineda
Art Directors: Diana Parra, Felipe Sona, Clayton Needham
Copywriting: Alexander Pineda
Illustrator: Xavier Cortez
Published: November 2014
see the work at http://middle-earth.thehobbit.com
To further challenge what is possible, the team at North Kingdom developed an innovative, new, peer-to-peer social battle experience where anyone can challenge their friends to a test of their might and skill. The peer-to-peer gameplay experience was built primarily using the latest web technologies, including WebRTC and WebGL. It is touch-optimised for laptops, phones and tablets, bringing users a stunning, interactive experience, across all devices.
Advertising Agency: North Kingdom, USA
The DIY-Marketing Series is part of a new strategy for our personal branding. We sent these packages to all our well-respected clients and other companies, telling them they don’t need agencies anymore.
Advertising Agency: Brick House, Amsterdam, The Netherlands
Creative Directors / Art Directors: Thomas de Groot, Joost Stoof
Published: November 2014
The DIY-Marketing Series is part of a new strategy for our personal branding. We sent these packages to all our well-respected clients and other companies, telling them they don’t need agencies anymore.
Advertising Agency: Brick House, Amsterdam, The Netherlands
Creative Directors / Art Directors: Thomas de Groot, Joost Stoof
Published: November 2014
The DIY-Marketing Series is part of a new strategy for our personal branding. We sent these packages to all our well-respected clients and other companies, telling them they don’t need agencies anymore.
Advertising Agency: Brick House, Amsterdam, The Netherlands
Creative Directors / Art Directors: Thomas de Groot, Joost Stoof
Published: November 2014
Advertising Agency: Leo Burnett, UK
TV Producer: Becky O’Sullivan
Senior Account Manager: Ali Wilde
Planner: Julia Chalfen
Group Account Director: Ben Gillibrand
Executive Creative Director: Justin Tindall
Creative Directors: Richard Robinson, Graham Lakeland
Creatives: Rob Tenconi, Mark Franklin
Production company: Rogue
Director: Sam Brown
Executive Producer: David van der Gaag
Producer: Kate Hitchings
Production Manager: Kelly Ross
DOP: Simon Paul
Editor: James Rosen / Final Cut
Post production: Electric Theatre Collective
Music and sound: Aaron Reynolds / Wave
Em moldes parecidos com o da pesquisa da Trampos + Alma Beta, que fez um raio X do campo de mídias sociais no Brasil, Júnior Siri, da SapientNitro, herdou de Tarcízio Silva, da SocialFigures, a ‘missão’ de continuar um mapeamento detalhado do setor de métricas, monitoramento e social analytics brasileiro.
Com apoio da Media Education, essa é considerada a maior pesquisa de métricas realizada no Brasil, contando com 222 respondentes em todo o país.
Dentre as informações coletadas pelo estudo, a faixa salarial denotou um dado curioso: as mulheres representam 51% da força de trabalho no setor, mas a presença feminina cai de acordo com que a faixa salarial sobe – cargos que recebem mais do que 5 mil reais são predominantemente masculinos.
A pesquisa também elenca as principais ferramentas usadas pelos profissionais da área. No ramo de web e social analytics, nenhuma ferramenta brasileira aparece entre as mais utilizadas, com o top 3 sendo composto por Google, Facebook e SocialBakers. Já em monitoramento, as brasileiras se destacam nas três primeiras posições, com destaque para Scup, Seekr e Livebuzz, respectivamente.
Questionados sobre os profissionais que são referência no setor, os entrevistados destacaram Tarcízio Silva (SocialFigures), responsável por edições anteriores dessa pesquisa, aparece na primeira colocação, seguido por Martha Gabriel (HSM), Mariana Oliveira (Riot), Raquel Recuero (UcPel), Gabriel Ishida (DP6), o próprio Júnior Siri (SapientNitro), Edney Souza (Boo-box), Ian Black (New Vegas), Priscila Muniz (Gauge) e Daniele Rodrigues (Movimento). O principal ponto em comum entre eles? Todos são produtores de conteúdo.
Acerca das publicações utilizadas como referência pelos profissionais de monitoramento e analytics, o Brainstorm#9 tem a honra de aparecer na terceira colocação, atrás apenas do blog Ideas do Scup e do Mashable.
A pesquisa completa pode ser conferida na íntegra no Slideshare abaixo.
Post originalmente publicado no Brainstorm #9
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Category: Career Oxygen
Summary: Interviews for a creative position are usually much different than for any other type of job. Wearing a suit is not a good idea. Discussing your love of Swedish cinema with the creative director is not out of the realm of possibility. However, don’t let the relaxed attitude fool you into thinking that anything goes because it’s still a job interview. You’re still being evaluated even if it feels more like a cocktail party.
Aidés par le directeur l’International Laboratory of Plant Neurobiology, les deux architectes derrière Studio Mobile, Antonio Girardi et Cristiana Favretto, ont conçu « The Jellyfish Barge » : une petite maison octogonale flottante pouvant abriter et cultiver des plantes vertes. Modulable, la surface fait 70 m2 et se maintient sur l’eau grâce à 96 bidons bleus recyclés.
Photos by Matteo de Mayda.
iBeacons are being used in a trial which will allow brands to target people in close proximity to their stores on buses.
Despite a 3.4% profit drop at Arcadia, the group has further global plans for Topshop and Topman brands with the first standalone stores opening in outside of the UK in Europe next year.
Each year a group of neo-Nazis march through a small German town.
Após emplacar com Cat and Budgie no começo deste ano, o serviço de TV Freeview volta a apostar no poder da música – e nas coisas fantásticas que podem acontecer quando ninguém está olhando. Melhor ainda quando isso tudo é de graça.
Com criação da Leo Burnett e produção da Rogue, Left Behinds – Meet the Singing Toys se passa logo após uma espécie de bazar da pechincha, onde uma mesa comporta todos os objetos que foram deixados para trás e que podem ser levados gratuitamente para quem quiser.
Entre brinquedos, bibelôs e até itens colecionáveis, um ursinho de pelúcia começa a cantar I Want to Know What Love Is, do Foreigner, seguido pelos outros abandonados. Tudo esse talento é testemunhado por um único cara, que cuida da limpeza do espaço.
É mais um daqueles comerciais bem feitos, que a gente não tem certeza se realmente vende alguma coisa, mas que funciona muito bem como entretenimento.
Post originalmente publicado no Brainstorm #9
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Voici une sculpture complètement loufoque réalisée par l’artiste iranien Sharareh Khosravani. Conçue à partir de boules soufflées au fromage, cette oeuvre en forme de pistolet est intitulée « Warning ». Réel contraste entre la violence et l’humour, son travail est à découvrir en images dans la galerie.
Italian pasta brand Barilla has hired Dentsu Aegis’ 360i as its first digital agency of record in the U.S.
“360i impressed us with their track record, consumer insights and deep experience positioning brands to succeed in today’s rapidly-evolving digital landscape,” said Beth Reilly, senior director of digital and social marketing for the Americas at Barilla, in a statement. “Digital and technology are driving everything today, and we needed the right partner with the right vision to aggressively move us toward putting digital at the center of how we win in the supermarket aisle.”
The agency will oversee the brand’s digital and social marketing, including strategy, content creation and website design.
Social media narcissists who have always yearned to see their Twitter handle reproduced in knitwear, your time has come. Bulmers wants to get people drinking cider in the winter months by injecting some woollen colour into their lives.
Snapchat, the mobile app that lets users share photos and videos, allowed advertising on its Our Story feature for the first time over the weekend.
Reebok has forged a long-term alliance with Fight for Peace, a boxing and martial arts organisation that helps disadvantaged youngsters.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
