Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring dancing bears, magic cola and seizure-inducing stop motion.
Rapp has promoted Sid Gordon and Adam Rolfe to creative directors to expand its creative leadership team.
Santa is caught short while delivering presents to a home after a batch of milk and cookies doesn’t agree with him, only just making it to the toilet in time to noisily void his bowels, in a scatological video ad for odour-killing spray Poo-Pourri.
O mundo das miniaturas não chega a ser uma novidade na publicidade, mas geralmente consegue causar boa impressão. Especialmente quando é um projeto bem-feito, como Welcome to Airbnb, campanha global criada pela TBWA de Cingaura para o o site de aluguel de espaços.
Sem usar um único efeito por computador, o cenário foi todo criado artesanalmente, e as imagens foram captadas em uma única tomada. Para que isso fosse possível, uma equipe de 30 pessoas passou 5 semanas construindo uma maquete de 85 metros quadrados, tudo com o objetivo de ajudar o público a entender como o Airbnb funciona. E o resultado não poderia ter sido mais encantador.
Para entender como Welcome to Airbnb foi criado, basta conferir os bastidores abaixo.
Post originalmente publicado no Brainstorm #9
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Category: Up Your Game
Summary: A career in advertising, media and marketing is an exercise in making strategic choices and adapting to a constantly changing universe of ideas and technology. Here are eleven fundamental attitudes and behaviors to help you to zig and zag to success.
Influencé par le courant dada et les collages en tout genre, l’artiste Zeren Badar ré-interprète des photos de peintures classiques en les recouvrant d’éléments colorés tels que des bonbons, des élastiques ou des gateaux. Avec ces juxtapositions inattendues, il donne naissance à un nouvel univers pictural, créant de nouveaux graphismes et des effets texturés insufflant une vision définitivement contemporaine.
In Asia, emojis and stickers on messaging apps are big, and it’s common for people — even adults — to pay extra so they can punctuate their text messages with bears or bunnies. Now the Line messaging app says Americans are getting in on the sticker phenomenon too.
Japan’s Line Corp., which is trying to popularize its messaging app in the U.S., amid tough competition, launched a contest for artists to design new stickers, with people voting for winners.
Line says the U.S.-focused contest brought in more than 10,000 sticker submissions and 500 million votes since it was launched in late September, in partnership with GIF search engine and artist community Giphy. (Giphy says it’s still processing details on the huge voting number — for example, how many repeat voters there were. It says it blocked bots.)
Omnicom is taking full ownership of digital agency Critical Mass as its digital creative shop EVB buys back its independence.
“Omnicom is pleased to increase our majority stake in Critical Mass,” said an Omnicom spokeswoman. “Critical Mass is a highly successful global digital marketing agency with a strong management team led by Dianne Wilkins, a digital veteran. They are an important asset to our portfolio of agencies and work with many of our top clients around the world.”
“I can confirm that EVB is no longer a part of the group,” she added.
Brands need to tap into the entrepreneurial spirit and vibrancy of start-ups to succeed in the digital economy, said Simon Devonshire, director of Wayra Europe, Telefonica’s tech start-up arm.
Pizza Express, the 430-strong restaurant chain, has appointed Rufus Leonard to create a digital strategy, following a competitive pitch.
In our latest ‘Bums on Seats’ video offering advice from the UK’s leading marketers, we ask: Is the agency pitch good or evil?
Mês passado, a marca de camisetas FCKH8 criou polêmica com o filme Potty-Mouthed Princesses Drop F-Bombs for Feminism, onde garotinhas falavam um monte de palavrões para chamar a atenção para a desigualdade de gêneros e outros problemas enfrentados pelas mulheres ao redor do mundo.
Estranhamente, as pessoas ficaram mais chocadas com as bocas-sujas das garotinhas do que com as estatísticas relacionadas ao estupro, por exemplo.
E depois de tanta repercussão, é óbvio que a FCKH8 percebeu que tinha acertado, e resolveu criar uma sequência. Desta vez, as princesas de boca-suja não poupam palavrões para falar sobre a violência doméstica. Mais uma vez surge a pergunta: o que é mais chocante, garotinhas falando palavrões (que são apenas palavras) ou vê-las cobertas de hematomas, diante da estatística de que 1 em cada 4 mulheres sofre violência doméstica?
A questão toda não é se elas falam ou deixam de falar palavrões. Aqui, a linguagem é apenas um meio de chamar a atenção para uma mensagem muito mais importante (e vender camisetas, é claro, porque ninguém é inocente ao ponto de acreditar que tudo isso é feito de graça, mas desta vez 100% do lucro vai para a caridade).
O making of ajuda a ter uma ideia de como essa história toda funciona e o que pensam as mães das crianças envolvidas neste projeto.
Mais uma vez, é preciso lembrar que apesar de o filme acima focar o problema da violência doméstica nas vítimas mulheres – que ainda são a maioria – não podemos nos esquecer que homens também podem ser vítimas. Afinal, o feminismo não é defender apenas os direitos da mulher, mas sim a igualdade entre os gêneros.
Post originalmente publicado no Brainstorm #9
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It happens. Talented people leave secure jobs to pursue their dreams.
We recently had this happen at our agency. His name is E. We hired him out of a mega-consulting firm to create presentations for new business pitches. Like the best people, he surpassed all our early expectations and went on to make the agency a better, more creative place. In his seven years at the agency, he crossed boundaries and at one time or another served as a producer, writer, editor, pitchman, actor, musician and overall good guy. Then he decided to start his own video production company.
Before he left, he invited me out and asked what advice I had for a young guy starting a business. We had one of those sprawling lunches where we jumped from one topic to the next without finishing any of them. I’m not sure I was much help. So E, I’ve given it further thought, and here’s my two cents.
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UnHate Foundation
Advertising Agency:Fabrica, Treviso, Italy
Creative Director:Erik Ravelo
Copywriter:Erik Ravelo
Art Director:Erik Ravelo
Photographer:Erik Ravelo, Enrico Bossan
Production Company:Fabrica
Film Director:Erik Ravelo
Production Company Producer:Erik Ravelo
Graphic Design:Erik Ravelo
Digital Artwork:Erik Ravelo
ITV Commercial has hired Paul Sumners, a partner at Mans Media, as the trading controller for business development, a new post at the broadcaster.
Hearst magazines has launched the first stand-alone digital product for the Good Housekeeping brand, Good Housekeeping Institute online, which will feature product reviews.
Saatchi & Saatchi, SapientNitro, Wieden & Kennedy and Iris emerged victorious at the annual awards for the marketing consultancy Oystercatchers last night.
Kuoni Travel UK has appointed Steven Seddon to a newly created head of marketing and digital role.
Après des années d’attente, Universal dévoile enfin le trailer du nouveau volet de la célèbre saga Jurassic Park produit par Steven Spielberg & réalisé par Colin Trevorrow. Des images époustouflantes, où l’on découvre que l’île a finalement été ouverte au public faisant maintenant office de parc à thème. À découvrir en vidéo dans la suite et en salle à partir du 10 juin 2015.
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Honda
Advertising Agency:Box, Goiânia, Brazil
Creative Director:Bruno Lopez
Art Director:Wesley Silva
Copywriter:Valdeir Castro, Wesley Silva
Illustrator:Wesley Silva
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