Hasta La Creative!

SheKnows, a digital-media company that publishes articles and videos aimed at women, has acquired the blogging network BlogHer, according to the companies. The acquisition expands SheKnow’s digital audience and makes it more attractive to advertisers.

Although the companies did not disclose the sale price, a person familiar with the matter said the deal is worth between $30 and $40 million.

SheKnows.com, the company’s flagship site, publishes content on a range of topics, including entertainment, food, health and parenting. The company, which is headquartered in Scottsdale, Ariz., is owned by the private equity firm Great Hill Partners. In August, SheKnows extended its reach by acquiring StyleCaster, a group of fashion and beauty sites.

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Bands and touring musicians looking for sweet relief from their touring schedules may soon start dreaming about Sour Patch Kids.

A couple weeks ago, the Mondelez-owned candy brand opened up a house in Brooklyn where touring bands can recover from the rigors of the road. It’s called the Brooklyn Patch, and according to Mondelez marketing director Farrah Bezner, the Patch represents a long-term investment in indie music culture.

“We wanted to be able to contribute,” Ms. Bezner said, pointing out that the Patch is meant to start long-term relationships with indie music artists and their fans.

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Media companies say they’ve struck gold in the form of content marketing — during the third quarter, at least.

Recent quarterly earnings reports show that the practice of disguising ads as non-commercial content — whether that content is an article from a professional newsroom or a Facebook post from your aunt — is driving revenue gains at a variety of media companies, from The New York Times to LinkedIn.

Whether it’s called native advertising or sponsored content, it appears this practice will stick around for a while, or at least through the next set of earnings reports.

Continue reading at AdAge.com

Morrisons has rolled out a Christmas Bonus scheme for customers using its Match & More loyalty card.

Outdoor, Print
Road Safety Association of Indonesia

A reminder that drowsy driving is deadly. It’s the first factor of human error that kills after reckless driving.

Creative Director:Apip Fajar Siddiq
Art Director:Dimas Agung
Copywriter:Apip Fajar Siddiq
Illustrator:Yanuar Nazir, Afid Ridwan

Timothy Hyunsoo Lee est un artiste américano-coréen basé à Brooklyn qui s’inspire au quotidien de thèmes comme la stigmatisation sociale, l’identité, et les troubles psychologiques. Dans cette série, il utilise du papier découpé ou plié comme support, découpant & déformant la matière lui permettant de donner de la profondeur aux visages présents dans ses peintures.

“Write the Future” is one of the most successful Nike football campaigns, and it reveals how footballers have the chance to become legends during the World Cup. It envisages the glittering futures of football stars such as Wayne Rooney, Christiano Ronaldo and Didier Drogba, as they attempt to give the performance of their life on the world stage. The ad was directed by Alejandro Gonzalez Inarritu.
Wieden + Kennedy, the creators of the campaign, were awarded The World s Best Idea award at the 2011 New York Festivals International Avertising Award. The campaign won other top awards, including Best of Show at One Show, a Grandy, and it beat Puma s “After Hours Athlete” to win the Film Grand Prix at the Cannes International Festival of Creativity. The campaign received more than 35 million views on YouTube.

Diageo s Guinness campaign stars the Sapeurs, the society of elegant persons of the Congo in the Congolese capital Brazzaville. The Sapeurs are ordinary working men, who, after a day s work, transform into refined gentlemen in vibrant suits, braces and hats. Smoking cigars, they show off to adoring onlookers in a local joint to the soundtrack of What Makes a Good Man? by the Heavy. Their integrity and character shines even brighter than their suits as they demonstrate that they are not defined by profession or prosperity, but by their resolve to be who they want, no matter the circumstances.
Created by AMV BBDO, the campaign forms part of Guinness’s “Made of More” strategy, which showcases extraordinary people from around the world. The Sapeurs campaign, and an additional documentary about the Sapeurs, won seven awards across several categories at the Cannes Lions Festival, including two silvers in the Film category, two bronzes for Non-Fiction: Film and Online in the Branded Content Entertainment category and a further three bronzes in the Film Craft Lions category for Achievement in Production, Direction, and Casting.

(TrendHunter.com) Creativity is king when it comes to this collection of November 2014 design ideas. From furniture to art and the odd tech gadget, there are a variety of products that have been given a chic and…

Bauer Media has launched a brand campaign to promote The Debrief, its digital publication for 20-something women.