Nov
07
Is the dearth of marketing talent a myth or a reality?
Posted in: UncategorizedAs a career, marketing holds up well against its nearest industry competitors, but the profession needs to tap into broader trends, writes Fiona Blades.
Nov
07
How to get to grips with the fourth wave of content
Posted in: UncategorizedIt’s no longer ‘one size fits all’, but about the customer-decision journey. Your strategy requires some big thinking, but a small-scale approach, writes Mhairi McEwan.
Nov
07
Argos unveils Christmas wishlist app developed from first hackathon
Posted in: UncategorizedArgos has launched a Santa wishlist app for children, born from its first hackathon event held this summer at its London digital hub.
Nov
07
More women than men excited about 'internet of things'
Posted in: UncategorizedThe vast majority (83%) of women will embrace “connected living” and the “internet of things” and actively use it in their lives, compared to 80% of men, according to research from Toluna, the technology provider.
Nov
07
When data harvesting becomes data stalking
Posted in: UncategorizedOnline personalisation is enriching, but transparency and user control must remain paramount, says Kate Fitzpatrick.
Nov
07
Illegal Underground Skateboard in Prague
Posted in: UncategorizedLe Tunnel Blanka est devenu, depuis quelques temps, le terrain de jeu de dizaines de skateboarder à Prague. Long de 6,4km et totalement illégal d’accès, cet espace hors-norme se transforme en lieu extrêmement propice au street skateboarding et semble être taillé sur-mesure pour les skateboarders en quête de sensations fortes. A découvrir en images.
Nov
07
Zoosk "First Comes Like (2014) :60 (USA)
Posted in: UncategorizedBefore love, there’s like. This is sixty seconds of nice, for the dating app Zoosk. With a beautiful piano and genuine emotions, no VO is needed.
Country:
Commercials:
Nov
07
Zoosk "First comes love" (2014) :30 (USA)
Posted in: Uncategorized
This is the 30 second version of an ad for Zoosk, a mobile dating app.
Country:
Commercials:
Nov
07
Shinola / Black Blizzard Chronograph: Grit
Posted in: Uncategorized
Production Company: Supply & Demand
Director / Creative Director: Mac Premo
Founder / Managing Partner: Tim Case
President / Managing Partner: Charles Salice
EP/Managing Director: Jeff Scruton
Producer: Adrianna Dufay
Post Producer: Charleen Manca
Creative Director at Shinola: Michael Haener
DP: Mac Premo
Additional Camerawork: Oliver Jevremov
Art Assistance: Peter Treiber
Music & Foley / Editor: Mac Premo
Sound Design & Mix: 740 Sound Design
EP: Scott Ganary
Sound Designer / Mixer: Rommel Molina
Color & Finishing: The Mill, NY
Colorist: Mikey Rossiter
Producer: Heath Raymond
EP: Melanie Wickham
Nov
07
TSN / US Open: Kings and Queens of the Court
Posted in: Uncategorized
Advertising Agency: Leo Burnett, Toronto, Canada
Chief Creative Officer: Judy John
Creative Directors: Judy John, Lisa Greenberg
Copywriter: Steve Persico
Art Director: Anthony Chelvanathan
Agency Producers: Laurie Filgiano, Kim Burchiel
Group Account Director: David Kennedy
Photographer: Raina+Wilson
Nov
07
Fuller London Pride: Empty Pint
Posted in: Uncategorized
After following @London_Pride on Twitter, members of the public simply need to tweet a picture of their empty pint glass with the hashtag #EmptyPint and will immediately have a code sent to them. The code can then be exchanged at the bar of any participating Fuller’s pub for a fresh pint of London Pride. The campaign builds on the success of London Pride’s eye-catching above the line print and outdoor ads which for the last two years have featured empty pint glasses glistening in the sun alongside long-form descriptions of the brewer’s heritage.
Advertising Agency: The Corner, London, UK
Agency Creative Director: Tom Ewart
Copywriter: Rob Amstell
Art Director: Matt Lancod
Planning Director: Neil Hourston
Planner: Talula White
Business Director: William Leabeater
Agency Producers: Kristie Girvan, Natalia Guarin
Media Company: UM
Social media strategy: Ned Mendez
Community Management: Mikey Robinson, Madison Hughes, Lucy Rider
Nov
07
Demus: Don't edit don't hide
Posted in: Uncategorized
Advertising Agency: Phantasia, Lima, Peru
Executive Creative Director: Jose Aburto
Head of Art: Augusto Landauro
Creative Director: Bryan Christopherson
Art Director: Valentín Soria, Enrique León
Copywriters: Diego Fernández-Maldonado, Andrés Wong, Diego Figueroa
Additional credits: Rosemary Buchhammer
Published: March 2014
Nov
07
The Wall: Beer lovers
Posted in: Uncategorized
For the beer lovers.
Advertising Agency: Seven Comunicação Total, Blumenau, Brazil
Creative Director: Mário Sérgio Ferreira
Art Director: Edson Hayashi
Copywriter: Renato Castanheira
Photographer: André Sanches
Published: November 2014
Nov
07
Advertising: Already, Marketers Look Past Christmas to the Super Bowl
Posted in: UncategorizedSuper Bowl XLIX is 86 days away, but reports about who is buying ads for it are already emerging.
Nov
07
Applied Thinking: Wicked – Rebecca Moody chief strategy officer, Ogilvy & Mather
Posted in: Uncategorized“Rebecca Moody, your P-ness pisses on my J.” So declared a board account director at a very large London agency where I once worked because I hadn’t yet cracked the new radio strategy for a high-profile piece of retail business a whole two weeks before the deadline.
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