Unilever set to roll out first ever TV campaign for corporate brand

For the first time, Unilever is set to advertise its corporate brand on TV as part of its global “Project Sunlight” CSR campaign that aims to raise awareness of sustainability, whilst championing the vision of young people.

Why Twitter Is Opening a Hong Kong Office Despite Being Blocked in China


Despite the fact that China’s government prevents internet users from accessing Twitter, the social-media company is setting up an office in Hong Kong to tap into advertising demand from Chinese companies looking to reach a global audience.

Twitter plans to open the office in the first quarter of 2015. It will be headed by Peter Greenberger, the platform’s Singapore-based director of sales for emerging markets.

The Wall Street Journal first reported the plans. A spokesman for Twitter confirmed that it was opening an office, but declined to provide further details, including the size of the sales staff there.

Continue reading at AdAge.com

ATROOT Management Consulting Consulting: Connect the dots


Print
ATROOT Management Consulting

It is better to realize your problems before they hit. Connect the dots with ATROOT Management Consulting and sail free towards your success.

Advertising Agency:Holmes&Watson, Tbilisi, Georgia
Creative Director:Nikusha Antadze
Art Director:Van Sage
Copywriter:Beqa Meparishvili, Shota Ujmajuridze, Levan Gomshiashvili, Nikusha Antadze
Illustrator:Van Sage

SEB Bank: Cash withdrawal


Print
Seb

Cash withdrawals. Now avalaible in the store.

Advertising Agency:Adell Taivas Ogilvy, Vilnius, Lithuania
Creative Directors:Tomas Karpavicius, Dominykas Zilenas
Art Director:Marius Poskus
Copywriter:Lukas Šidlauskas
Photographer:Kernius pauliukonis

Starbucks: Ring, Goal


Print
Starbucks

So irresistable.

Advertising School:Brother Ad School, Santo Domingo, Dominican Republic
Copywriter:César Salcedo
Art Directors:Hugo Quezada, Sara Paz
Illustration:Reison Vasquez

Movember: The Screen Shaver


Design, PR, Online
Movember

The Screen Shaver is a screensaver in support of Movember. Whenever your computer is not in use, The Screen Shaver starts shaving every inch of his hairy body, but saves the stache. You can download The Screen Shaver for a $1.99 donation at thescreenshaver.com All proceeds go to The Movember Foundation and will be invested in men’s health programs around the world.

Advertising Agency:Wonder Years, Amsterdam, The Netherlands
Art Director:Daan van Dam
Copywriter:Bas van de Poel
Illustrator:Wong Ping
Animator:Wong Ping

YesGo: The Train Ride


Print
YesGo

Make your way, way more exciting!
Watch Game Of Thrones on your smartphone and tablet with YesGo.

Advertising Agency:Mccann, Tel Aviv, Israel
Creative Director:Rona Yakobi
Art Director:Gilad Hirsch
Copywriter:Asaf Tamir
Account Supervisor:Or Zer-Aviv
Account Manager:Efrat cohen

Sony Mobile Xperia Z3: Go The Distance


Film
Sony Mobile

Physical stamina meets phone stamina, as the Brownlee Brothers take on the Xperia Z3 from Sony. Watch how the boys got on over 2 days as they see how much is possible on a single battery charge, in an endurance test like no other.

Advertising Agency:HeyHuman, London, United Kingdom
Executive Creative Director:Bo Hellberg
Creative Director:Shnoosee Bailey
Art Director:Antonio Gizzonio
Copywriter:Maisie Willis
Producer:Alexis Garcia
Production Company:London:DC
Directors:Dan Saunders & Dan Heaver

Sony Mobile Xperia Z3: Go The Distance Day 2


Film
Sony Mobile

The second #GoTheDistance film. After an exhausting day 1, how will the Brownlee Brothers get on against the Xperia Z3 on day 2?

Advertising Agency:HeyHuman, London, United Kingdom
Executive Creative Director:Bo Hellberg
Creative Director:Shnoosee Bailey
Art Director:Antonio Gizzonio
Copywriter:Maisie Willis
Producer:Alexis Garcia
Production Company:London:DC
Directors:Dan Saunders & Dan Heaver

IKEA: Early Christmas Sale


Outdoor, Print
IKEA

Advertising Agency:TBWALisbon, Portugal
Creative Director:Leandro Alvarez
Art Director:Julliano Bertoldi
Copywriter:Hellington Vieria
Photographer:Sergio Rosario
Retoucher:Pedro Filipe

Cia Athletica BH Gym: Take care of your greatest asset


Print
Companhia Athletica

Advertising Agency:Agência casasanto, Belo Horizonte, Brazil
Creative Director:Robson Santo
Art Director:Vinicius Turani
Copywriter:Angerson Vieira
Illustrator:Alexandre Raad

Calgary Horror Con: Murder, Weapons


Outdoor
Calgary Horror Convention

Advertising Agency:Wax, Calgary, Canada
Creative Director:Trent Burton
Art Director:Brad Connell
Copywriter:Chris Lihou
Designer:Jake Lim
Illustrator:Brieanja Harkonen

Cologne Zoo: Snake, Lizard


Outdoor, Print
Cologne Zoo

Advertising Agency:Preuss und Preuss, Berlin, Germany
Creative Director:Michael Preuss
Art Director:Zuzana Havelcova
Graphic Designers:Dailin Spiegelberg, Anna Rother
Consultant:Daniela Kracun

Immigrant Council: Sex trafficking victims


Online
Immigrant Council

Sex trafficking victims have no options. You have the option to help end it now.

The campaign raises awareness about the crimes behind sex trafficking and prostitution, using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder and with great feedback from people so far.

 

Advertising Agency:eightytwenty, Dublin, Ireland

Pepín Bread: Hot dog, Burger


Print
Pan Pepin

An essential part of all your summer activities. Hot dog buns.

An essential part of all your summer activities. Hamburger buns.

Advertising Agency:DLC / Ogilvy & Mather San Juan, Puerto Rico
Creative Director:Rafael Sepulveda
Art Director:Jennifer Zierenberg
Copywriter:Ricardo Martí
Illustrator:Zoom Digital Studio

The Salvation Army: Coin


Print
Salvation Army

Inequality has two sides.

Advertising Agency:WMcCann, Sao Paulo, Brazil
Creative Director:Milton Mastrocessario
Art Director:Guilherme Valverde
Copywriter:Giovani Baggio
Illustrator:Boreal
Accounts:Maximiliano Lacerda, Rafaela Reis, Caio Amaral
Art Buyer:Ricardo Livio

De Cabrón Chilli: Funeral, BFF, Hippie


Print
De Cabrón

Need to shed a tear?

Advertising Agency:DM9Rio, Rio de Janeiro, Brazil
Creative Director:Álvaro Rodrigues, Diogo Mello
Art Director:Guilherme Cunha
Copywriter:Otto Pajunk
Illustrator:Christiane Pioli, Daniele Pioli, Ramon Lima

Saga Motors Pink October: Dot


Print
Saga Motors

In the spirit of Pink October, Saga Motors, a Toyota car dealer, used this ad to warn their consumers of the importance of the self-exam.

Advertising Agency:Pagú Propaganda, Goiânia, Goiás
Creative Director:Sussy Côrtes
Art Director:Micael Moran
Copywriter:Nellie Santee

Radio Jovem Pan Radio: Elevator


Media, Outdoor
Radio Jovem Pan

Objective: Radio Jovem Pan listeners are mostly formed by young people, these listeners often use shopping malls as a meeting place to have fun. Ideia: To catch the attention from these young listeners in an unusual way, we changed the elevator into a big sound system

Advertising Agency:Intermix, Curitiba, Brasil
Creative Director:Sulivan Cruz
Art Director:Ronaldo Shimizu
Copywriter:Sulivan Cruz

Fundación Stuka: Doble check


Print
Fundación Stuka

Advertising Agency:Raya, Santiago, Chile
Creative Chief Director:Andres Diaz
Creative Director:Sebastián Vildósola
Art Director:Marco Calderón
Copywriter:Andrés Lafferte
Illustrator:Coca Bravo, Tiare Vildósola
Photographer:Shutterstock