Hasta La Creative!

We knew that Intel had launched a global creative agency review back in August, but today we received an internal note from mcgarrybowen New York president Tom Sewell (who moved up from account management in May) congratulating the team for winning the pitch.

Here it is:

Tom Sewell
9:45 AM (45 minutes ago)

I’m proud to announce that Intel has named mcgarrybowen its global agency of record.

Thanks so much to every one of you. And congratulations.

The news broke last night when Intel CMO Steven Fund announced it on Twitter; AdAge published the scoop first while we were eating dinner and not checking Twitter.

For context: Venables Bell & Partners had been Intel’s AOR since 2009.  DDB also handled some campaigns, though the agency did not work with Intel at the time the review was announced. No word on which shops mcgarrybowen beat to win the business.

New Career Opportunities Daily: The best jobs in media.

If you’re going to drop an upper-decker, you might as well help fight a drought in the process.

“Drop A Brick” is a nonprofit Indiegogo project created by a partnership of several California businesses, including San Francisco agency BarrettSF that encourages you to buy an eco-friendly rubber brick filled with hydro-gel that expands 200 times its size when water is added. Putting the brick in the top tank will displace half a gallon of water, saving about 50 gallons a week for a family of four.

If every Californian dropped a brick, the initiative says, it would save 67 million gallons of water a day.

The crowdfunding video is basically one big poop joke, but it’s surprisingly amusing and has been getting quite a bit of passaround. Still, organizers say they’d like to see more bricks being ordered to help alleviate California’s crippling drought as soon as possible.

So check out the video and explainer photos below, then go see about dropping a fat one in the tank. No need for a courtesy flush.’

Via Osocio.

CREDITS

Advertising Agency: BarrettSF, San Francisco, USA
Creative Directors: Jamie Barrett, Pete Harvey?
Art Directors: Martina D’Alessandro, Brad Kayal?
Producer: Nicole Van Dawark?
Account Manager: Brooks Dennard
Account Intern: Libbie Maine
Senior Proofreader: Elle Banyo
?Production Company: Pre-Future?
Director: Pete Harvey?
Director of Photography: Joel Jackson
First AD: Jamie Barrett
Grip/Electrical: Gus Hoffman
Sound: Paul Dorough
Line Producer: Nicole Van Dawark
Production Designer: Martina D’Alessandro
Locations Manager: Libbie Maine
Hair & Make-up: Brooks Dennard
Production Assistant: Stefanie Ku
Editorial Company: Pre Future
?Editor: Ian Montgomery?
Audio Record & Mix: Mark Pitchford / M Squared
Animator: Tom Yaniv?
Color Correction & Online: Mark Everson, Everson Digital?

Depuis 2012 se sont formées de fantastiques et mystérieuses grottes en Alaska. Des cavernes de glace aux lumières turquoise, des espaces mystiques et enchanteurs que le spéléologue Ron Gil se passionne à photographier avant qu’ils ne s’effondrent définitivement. À découvrir à travers de superbes images.

The celebrity speaker at the IAB Engage conference was none other than Mr David Hasselhoff. Nicola Kemp took down some of the Knight Rider star’s choice quotes.

A world without glass would be pretty soulless.

That’s the main takeaway from these new TV ads that Doremus and sister shop DDB produced for O-I, the world’s largest manufacturer of glass packaging (mostly bottles, but other packaging too). They’re part of O-I’s ongoing “Glass is Life” campaign, which began three years ago with a business-to-business focus but now targets consumers.

Doremus, a b-to-b specialist, is something of a glassvertising expert, too—having made the awesomely peculiar “Brokeface” campaign for Corning’s Gorilla Glass NBT. But the agency doesn’t have a presence in Latin America, so it turned to Omnicom Group sibling DDB Colombia for help, and together they’ve created five fun, memorable ads.

The basic premise is that plastic and aluminum are no substitute for glass, whether you’re toasting at a bar, serving up water to a bikini-clad babe or desperately trying to push an S.O.S. message out to sea.

The ads first appeared online and will extend to TV this week in Colombia and Peru.