Hasta La Creative!

San Francisco isn’t the only city losing agency staffers to Google.

Today we learned that Scott Lange, formerly EVP and ECD at WPP’s Team Detroit, also joined the “Don’t Be Evil” company in a creative role this month.

All we know for sure is that Lange’s title is currently “creative lead” at Google’s The Zoo, or the self-described “creative innovation group and ‘agency for agencies.’” He is still based in Detroit, as he has been for many years.

Lange has an extensive history over a period of more than fifteen years in the ad business: he held AD and CD positions at the Detroit offices of FCB, Lowe Campbell Ewald, BBDO and Organic before joining Team Detroit, where he worked on campaigns for Ford, Lincoln and others.

(more…)

New Career Opportunities Daily: The best jobs in media.

Founded 100 years ago, American Licorice remains an underdog in the candy industry, hugely outspent by giants such as Hershey Co., Mondelez International and Mars Inc. Making things even tougher for the maker of Red Vines licorice is the fact that its aggressive use of social media is not getting the same organic reach it once did because of policy changes by the likes of Facebook.

Michael Kelly, the marketer’s media and consumer communications manager, lamented the problem on Thursday during the Association of National Advertisers’ “Masters of Marketing” conference in Orlando.

But as the brand learned how to get more sophisticated, its Vine tactics gained more attention and broke through, he said. “We got to the point on Vine where we got such a reputation … that some of our partners like Regal theaters started to tag us in their own Vines,” he said.

Continue reading at AdAge.com

The big question heading into Google’s quarterly earnings reports for the past couple years has been whether the company has finally gotten advertisers to pay more for each ad they buy.

As of Thursday, the answer was: Still no.

Overall, Google’s advertising revenue is healthy. In fact, it rose by 17% year-over-year to $14.7 billion. That helped to push the company’s overall revenue by 20% to $16.5 billion for the quarter, which fell short of analysts’ estimates which factor in the money Google spends on driving traffic to its properties. And the company recorded a $2.81 billion profit.

Continue reading at AdAge.com

Dois caras bem espertos de St. Louis, nos Estados Unidos, tiveram a ideia perfeita a tempo do Halloween.

Marshal Hass e Jon Wheatley transformaram seus emojis preferidos em máscaras, e vendem por 5 dólares cada no site emojimasks.com.

É a oportunidade que você estava esperando para abandonar totalmente o uso de palavras ~essa coisa ultrapassada~ e “aperfeic?oar” a sua comunicação no mundo offline. Ainda que por enquanto sejam apenas 5 opções de máscaras-emoji, pense na infinidade de possibilidades para entreter e irritar seus amigos.

Post originalmente publicado no Brainstorm #9
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Walmart is calling attention to its new in-store health insurance information centers, while Honda presents a feel-good, family-friendly narrative to promote the 2015 CR-V Touring. And Chanel serves up a 30-second broadcast cut of an instantly viral three-minute film for Chanel No. 5, starring Gisele, that Creativity made an Editor’s Pick.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Thanks to a tipster and our friendly neighborhood LinkedIn, we can confirm that an ad industry veteran has moved to either the dark or light side (depending on your perspective).

Zach Canfield, who has nearly fifteen years of experience in creative recruiting and director of talent roles with GS&P and Wieden+Kennedy, is now global creative recruiting lead at Google.

We have no details regarding his move, but it would appear that the West Coast’s tech titans are now actively poaching talent from local agencies (not that this is a new development). While Canfield doesn’t have creative credits on campaigns, he does have many recommendations for “creative direction.” On his profile he writes, “I’ve been lucky enough to work with and hire some of the best creatives in the world,” so we assume he played a role in hiring a few of the creatives mentioned on this very blog.

His only appearance on AgencySpy to date came back in July, when we shared an image of GS&P’s new reception area. The critical response was…divided.

New Career Opportunities Daily: The best jobs in media.